Stories on 4th Dec '13

Slow and Steady in Year #1
Cyrus Mistry spent much of his first year as head of the Tata empire creating a fresh foundation and now plans to fix what isn't working
http://www.mxmindia.com/2013/12/slow-and-steady-in-year-1/

A request from MxMIndia: Please go out and Vote!
It's Wednesday, December 4, 2013 and Polling Day in Delhi and Mizoram. If you really want to a clean administration and the right candidate to win, go out and Vote!
http://www.mxmindia.com/2013/12/a-request-from-mxmindia-please-go-out-and-vote/

Pharma giant GSK's sign-on bonus demand leaves adland divided
GlaxoSmith-Kline's demand for sign-on bonus from advertising firms to do business with it seems to have divided the Indian advertising and marketing fraternity into two camps on the social media.
http://www.mxmindia.com/2013/12/pharma-giant-gsks-sign-on-bonus-demand-leaves-adland-divided/

40% preferred COD  in their online Diwali shopping: IAMAI
The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

http://www.mxmindia.com/2013/12/40-preferred-cod-in-their-online-diwali-shopping-iamai/

Stories on 31st May

Only the logo will change: Venkatramani
Come midnight, the three MCCS channels will switch the Star prefix to ABP. Nothing else will change, promises the ABP-Star jv CEO Ashok Venkatramani.
http://www.mxmindia.com/2012/05/only-the-logo-will-change-ashok-venkatramani/

73 matches on IPL5 get an average TVR of 3.36
What has shown improvement is the cumulative reach for the 73 matches in IPL 5 that stands at 161 million.
http://www.mxmindia.com/2012/05/73-matches-on-ipl5-get-an-average-tvr-of-3-36/

Rise in Business Confidence Index after 5 quarters
NCAER MasterCard Worldwide Index of Business Confidence Study reflects stability in business sentiments and cautious outlook of the business sector.
http://www.mxmindia.com/2012/05/rise-in-business-confidence-index-after-5-quarters/

LMG bags Yepme's media duties
The task for Lintas is not only to build saliency for the brand but also to encourage a change in shopping habits for apparel and accessories.
http://www.mxmindia.com/2012/05/lmg-bags-yepmes-media-duties/

Hanmer MSL wins Bees Award for eBay.in
It is the only Indian agency awarded by leading international social media competition in 2012.
http://www.mxmindia.com/2012/05/hanmer-msl-wins-bees-award-for-ebay-in/

Creativeland Asia wins big at FAB Awards
Wins two Grand Prix and three Golds for the work on Hippo.
http://www.mxmindia.com/2012/05/creativeland-asia-wins-big-at-fab-awards/

DDB Mudra gets Xavi Bech De Careda as VP Planning
Xavi Bech De Careda from Barcelona joins DDB Mudra Delhi as the new planner.
http://www.mxmindia.com/2012/05/ddb-mudra-gets-xavi-bech-de-careda-vp-plannin/

Mahesh Bhupathi's GloboSport now into Reality TV
The two will produce 'Sitaara,' a reality TV search for South India's next top actress.
http://www.mxmindia.com/2012/05/mahesh-bhupathis-globosport-now-into-reality-tv/

AFAA plans new initiatives in the region
Following its new mandate, the Executive Committee of AFAA has planned out a slew of initiatives that would be rolled out in the months ahead.
http://www.mxmindia.com/2012/05/afaa-plans-new-initiatives-in-the-region/

DDB MudraMax wins media mandate for Kalyan Silks
The size of the account is pegged at Rs25 crores. The client will be handled out of the DDB MudraMax office in Bangalore.
http://www.mxmindia.com/2012/05/ddb-mudramax-wins-media-mandate-for-kalyan-silks/

Havas Digital names Alan Boughen SVP Global Search Director
Ex-Google industry veteran charged with leading Havas Digital’s search responsibilities.
http://www.mxmindia.com/2012/05/havas-digital-names-alan-boughen-svp-global-search-director/

Eco Times launches The Power of Ideas 2012
The programme aims to encourage individuals with a business idea to come forward and connects them with relevant mentors and investors.
http://www.mxmindia.com/2012/05/eco-times-launches-the-power-of-ideas-2012/

The Anchor: Dilip Cherian on 5 things to keep in mind while building a brand
The needs and aspirations of your target audience should define the brand you eventually plan to sell, says Dilip Cherian.
http://www.mxmindia.com/2012/05/the-anchor-dilip-cherian-on-5-things-to-keep-in-mind-while-building-a-brand/

Debrief: Coca-Cola: Zero Freshness
It looks like the kids are living a life of hell, and the Rajya Sabha MP designate is chilling inside an air conditioned studio. This kinda puts you off.
http://www.mxmindia.com/2012/05/debrief-coca-cola-zero-freshness/

Stories on 30th May

Dial 'M' for Mobile & Money!
With Airtel’s entry, mobile advertising will get the much-needed fillip and advertisers a better medium for targeted selling.
http://www.mxmindia.com/2012/05/dial-m-for-mobile-and-money/

Lifestyle retail chains post weak same-store sales in January-March quarter
Retailers don't expect things to improve this fiscal as demand is subdued.
http://www.mxmindia.com/2012/05/lifestyle-retail-chains-post-weak-same-store-sales-in-january-march-quarter/

Can Facebook, the marketer's online best friend ever become its ace salesman?
The site itself has been trying to tell advertisers that if they want scale, they'll have to shell out the hard cash for offerings like "sponsored stories", not to be confused with "sponsored ads".
http://www.mxmindia.com/2012/05/can-facebook-the-marketers-online-best-friend-ever-become-its-ace-salesman/


Contract creates a cliche-free TVC for FirstPost
Firstpost.com has come up with its first ever campaign on television. The new TVC braces the viewer to the reality that newspapers and the planet are under siege.
http://www.mxmindia.com/2012/05/contract-creates-a-cliche-free-tvc-for-firstpost/

LinkedIn celebrates 15 million members in India
The professional networking continues to grow in popularity.
http://www.mxmindia.com/2012/05/linkedin-celebrates-15-million-members-in-india/

Milestone Brandcom rolls out a widespread campaign for eBay India
The brand communication was targeted at the Indians in the age bracket of 18-40 years.
http://www.mxmindia.com/2012/05/milestone-brandcom-rolls-out-a-widespread-campaign-for-ebayindia/

ADN selects NDS Technology to launch Digital Cable TV service in central and western Delhi
NDS to provide suite of end-to-end technologies including MediaHighway set-top box software, VideoGuard conditional access, NDS Dynamic Advertising capabilities, an electronic programme guide (EPG), interactive TV applications.
http://www.mxmindia.com/2012/05/adn-selects-nds-technology-to-launch-digital-cable-tv-service-in-central-and-western-delhi/

PUMA Social once again focuses on after-hour athletes
With this campaign, sport lifestyle brand PUMA takes the next step in bringing the party to the playing field.
http://www.mxmindia.com/2012/05/puma-social-once-again-focuses-on-after-hour-athletes/

Reduce Your Carbon Footprint: Radio Mirchi
Radio Mirchi's RJ Raaj dressed as a green crusader to spread the message of reducing carbon emission in Bengaluru.
http://www.mxmindia.com/2012/05/reduce-your-carbon-footprint-radio-mirchi/

Discovery launches new season of extreme survival series
A new season of Discovery Channel's survival series I Shouldn't Be Alive brings incredible stories of ordinary people who were unwittingly thrown into dire situations.
http://www.mxmindia.com/2012/05/discovery-launches-new-season-of-extreme-survival-series/

The Anchor: 5 ways to maintain a healthy relationship with the client
The chances of your client buying your work are much higher if he wants to buy, in the first place, says Ayan Chakraborty.
http://www.mxmindia.com/2012/05/the-anchor-5-ways-to-maintain-a-healthy-relationship-with-the-client/

Anil Thakraney: The IPL diary
Since the overall television ratings were on the lower side this year, it indicates a strong possibility of audience fatigue having set in.
http://www.mxmindia.com/2012/05/anil-thakraney-the-ipl-diary/

Wanted: translators for press conferences
Every Wednesday or Thursday, Ranjona Banerji writes about a grouse. Either spewing venom or tongue-in-cheek....
http://www.mxmindia.com/2012/05/mjr-wanted-translators-for-press-conferences/

Stories on 21st May

Maxus leads in RECMA qualitatives for April 2012; Mindshare, LMG follow
Exclusive extracts from RECMA's quarterly qualitiative evaluation of Indian media agencies
http://www.mxmindia.com/2012/05/maxus-leads-in-recma-qualitatives-for-april-2012-mindshare-lmg-follow/

GroupM's Xaxis to launch in India in 6 months
Xaxis launches Asia-Pacific headquarters to provide global advertisers with audience targeting capabilities, nine-market roll-out planned over next six months with Michel de Rijk MD-APAC
http://www.mxmindia.com/2012/05/groupms-xaxis-to-launch-in-india-in-6-months/

Mediaah! Why media purists needn't worry about Kumar Mangalam Birla’s 27.5 % in Living Media
More than the possibility of business empires exerting pressure after investing in the media, the worry is when the situation reaches oligopolistic proportions, writes Pradyuman Maheshwari
http://www.mxmindia.com/2012/05/why-media-purists-neednt-worry-about-kumar-mangalam-birlas-27-5-in-living-media/

Loss of plurality is worrying: Paranjoy Guha Thakurta
Senior journalist and media-watcher Paranjoy Guha Thakurta on what the Aditya Birla investment in the India Today group means for the Indian media
http://www.mxmindia.com/2012/05/analysis-2-loss-of-plurality-is-worrying-paranjoy-guha-thakurta/

Is Brand SRK losing sheen due to controversies?
SRK's image has suffered in the last couple of years not only due to the controversies that have surrounded him but also because he is an ageing celebrity
http://www.mxmindia.com/2012/05/is-brand-srk-losing-sheen-due-to-controversies/

Nothing can kill brand IPL: Experts
The latest IPL scandals - match fixing, SRK-MCA brawl and molestation case – have started everyone talking again, not all of it good
http://www.mxmindia.com/2012/05/nothing-can-kill-brand-ipl-experts/

Industry gears up for India Radio Forum 2012
The seventh edition of India Radio Forum (IRF), organized by Partners in Media Asia (PIM), will be held on May 22 at JW Marriot Hotel in Mumbai
http://www.mxmindia.com/2012/05/industry-gears-up-for-india-radio-forum-2012/

Reviewing the Reviews: Department
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-department/

Ad Strat: eBay - Want it. Get it
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/05/ad-strat-ebay-want-it-get-it/

Congress-led UPA loses sheen as BJP inches ahead: ABP News-Nielsen Survey
The survey, conducted across 28 cities, revealed that the BJP would garner 28 per cent of the votes if Lok Sabha elections are held now, while the Congress would manage only 20 per cent
http://www.mxmindia.com/2012/05/congress-led-upa-loses-sheen-as-bjp-inches-ahead-abp-news-nielsen-survey/

DNA drives 10,000 visitors to Wheelocity Auto Expo 2012
This edition of DNA Wheelocity Auto Expo which showcased cars from the every price level
http://www.mxmindia.com/2012/05/dna-drives-10000-visitors-to-wheelocity-auto-expo-2012/

Apalya TV crosses 11 million viewers on IPL 2012
While the TV viewership is falling, mobile viewership ratings see a rise
http://www.mxmindia.com/2012/05/apalya-tv-crosses-11-million-viewers-on-ipl-2012/

The Anchor: Shailesh Amonkar on 5 reasons why national advertisers can't ignore regional media
The objective of any communication is reaching out to maximum audiences and achieving sales so if regional publications deliver these they would not be ignored, says Shailesh Amonkar
http://www.mxmindia.com/2012/05/the-anchor-shailesh-amonkar-lists-5-reasons-why-national-advertisers-cannot-ignore-regional-publications/

Anil Thakraney: On the great IPL scandals
The dust is beginning to settle on both the above issues. But am sure the next scandal is just round the corner. What’s the IPL without some offline tamasha?
http://www.mxmindia.com/2012/05/anil-thakraney-on-the-great-ipl-scandals/

[MJR] News TV declares IPL root of most evils
It has been clear to the protectors of both cricket and Indian society from year one that the IPL was BAD NEWS. The very fact that so many people were interested was proof enough
http://www.mxmindia.com/2012/05/mjr-news-tv-declares-ipl-root-of-most-evils/

Stories on 3rd April

With Nai Dunia in the bag, Jagran is #1 print group
Jagran Prakashan makes giant entry to Madhya Pradesh & Chhattisgarh with Nai Dunia buy
http://www.mxmindia.com/2012/04/with-nai-dunia-in-the-bag-jagran-is-1-print-group/

Mediaah! Sad that one more small giant got gobbled up
While he's happy to see Jagran grow, Pradyuman Maheshwari is upset to see yet another regional big get gobbled up by a biggie
http://www.mxmindia.com/2012/04/mediaah-sad-to-see-one-more-small-giant-getting-gobbled-up/

[MJR] The big wound in Indian newsgathering covered with Kareena Kapoor's bandaid
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-big-wound-in-indian-newsgathering-covered-with-kareena-kapoors-bandaid/

We plan to expand to newer markets: Radio GupShup
Come FM radio phase III, Radio GupShup hopes to further expand to newer markets. Besides, the FM station which has only recently re-launched its website hopes to reach not only the online community, but also the media agencies.
http://www.mxmindia.com/2012/04/we-do-plan-to-expand-to-newer-markets-in-phase-iii-radio-gupshup/

Starry starry rights from BCCI
Star India's winning the rights to broadcast Indian cricket for six years is a significant development in the Indian sports arena. Star will also have the rights for internet and mobile, besides TV.
http://www.mxmindia.com/2012/04/starry-starry-rights-from-bcci/

Single biggest role is accountability: Ali Velshi, CNN
CNN's Ali Velshi shares his sentiments around the political and business scenario bracing several economies and suggests patterns that would emerge as countries try and lift themselves out of the slowdown dilemma.
http://www.mxmindia.com/2012/04/the-single-biggest-role-that-we-can-play-is-that-of-accountability/

Debrief: eBay: Simplicity works
Because the promise isn't really earth shattering, the execution has to play a very important role. And must say the ads are done nicely.
http://www.mxmindia.com/2012/04/debrief-ebay-simplicity-works/

Cheil appoints Vivek Dutta as VP-Planning
Dutta will report to Alok Agrawal, Cheil Worldwide SW Asia.
http://www.mxmindia.com/2012/04/cheil-worldwide-sw-asia-appoints-vivek-dutta-as-vice-president-planning/

The Anchor: 5 IPL players brands can ride on this season
Some names are enough to get brands instant recognition. Listed are 5 players whose's brand equity brands can benefit from
http://www.mxmindia.com/2012/04/the-anchor-5-ipl-players-that-brands-can-ride-on-this-season/

Stories on 11th January

Focus on making SMG India a human experience company : John Sheehy
Starcom Mediavest president - global operations is upbeat about his new A team in India
http://www.mxmindia.com/2012/01/john-sheehy-our-best-performance-was-in-the-past-3-years/

N Ram to call it a day at Hindu
N Ram, editor-in-chief at the Hindu group of publications has relinquished office. His last day at work: January 19.
http://www.mxmindia.com/2012/01/n-ram-to-call-it-a-day-at-hindu/

Law & Kenneth bags eBay's creative account
A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore
http://www.mxmindia.com/2012/01/law-kenneth-wins-ebays-creative-pitch/

Rahul Thappa is back @ Mindshare
Mr Thappa, who recently left Mail Today, will be working at Mindshare as Leader - Client Leadership, South Asia.
http://www.mxmindia.com/2012/01/rahul-thappa-joins-mindshare-again/

BIG CBS goes balle-balle with Spark Punjabi
Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel
http://www.mxmindia.com/2012/01/big-cbs-marks-regional-tv-foray-with-spark-punjabi/

Inext, the youth-centric newspaper launches its website
Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site
http://www.mxmindia.com/2012/01/inext-the-youth-centric-newspaper-launches-its-website/

Dog days for pet mags
Even though the pet parenting fad in India is growing, the pet magazine market is dismal.
http://www.mxmindia.com/2012/01/dog-days-for-pet-magazines-going-to-the-dogs/

Gouri Dange: TV, that exhausting hyper child
Does my watching television as leisure activity signal my lack of intelligence or did the telly reach out and extinguish my intelligence?
http://www.mxmindia.com/2012/01/naming-no-names-tv-that-exhausting-hyper-child/

Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event
The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.
http://www.mxmindia.com/2012/01/asha-bhosle-babul-supriyo-enthral-at-prabhat-khabar-event/

Who controls the remote? Ormax Media study released
The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.
http://www.mxmindia.com/2012/01/who-controls-the-remote-ormax-media-study-released/

Jet Airways unveils innovative airplane wrap for Nokia Lumia
The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.
http://www.mxmindia.com/2012/01/jet-airways-unveils-innovative-airplane-wrap-for-nokia-lumia/

Airtel's HFZ online campaign enters next phase
Within two days of launch, the new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks.
http://www.mxmindia.com/2012/01/airtels-hfz-online-campaign-enters-next-phase/

The Anchor:  6 things an agency must keep in mind when pitching for a brand
It's not about coming first in class. It's about being the best and the most loved in the batch, says Mahesh Chauhan
http://www.mxmindia.com/2012/01/the-anchor-mahesh-chauhan-on-6-things-for-an-agency-to-keep-in-mind-when-pitching-for-a-brand/

Anil Thakraney: Buck up, lazy HR!
HR personnel aren’t being held accountable in organizations, and perhaps this is what leads to their laidback behaviour.
http://www.mxmindia.com/2012/01/hard-knocks-buck-up-lazy-hr/

Freaking News: Much ado as Sen does a Katju
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/much-ado-as-sen-does-a-katju/