Stories on 21st Nov '12

Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/

Stories on 31st October

Niira Radia shuts Vaishnavi. Tatas switch to Rediff (+Edelman) for PR

Controversial lobbyist resigns plum PR accounts and shuts a successful (albeit controversial) enterprise

http://www.mxmindia.com/2011/10/niira-radia-quits-pr-shuts-vaishnavi-tatas-switch-to-rediff-for-pr-may-strike-alliance-with-edelman/

Mid Day hattrick for AskMe

Mid Day promoted Ask Me for the third time in one month.

http://www.mxmindia.com/2011/10/mid-day-hattrick-for-askme/

Rich list going down: Forbes India

According to the 2011 Forbes India Rich List, the combined wealth of India’s 100 percent richest people is down 20 percent from a year ago to US$ 241 billion.

http://www.mxmindia.com/2011/10/rich-list-going-down-forbes-india/

Reviewing the Reviews: RA.One

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-ra-one/

Hard Knocks: Event mismanagement

Since most events are usually private/low-scale functions, no one discusses the bloopers, and life simply goes on. But we get caught with our pants down when they are held on a mega scale, when the world is watching.

http://www.mxmindia.com/2011/10/hard-knocks-event-mismanagement/

Tom Friedman in the IE Adda

Indian Express had as special guest for its Adda on October 28 Thomas L Friedman, Foreign Affairs Columnist, The New York Times in New Delhi.

http://www.mxmindia.com/2011/10/tom-friedman-in-the-ie-adda/

BBC Knowledge goes 3D

BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

http://www.mxmindia.com/2011/10/bbc-knowledge-goes-3d/

High-end matchmakers emerge to tap HNIs

High end matrimonial portals emerge to tap growing market of high networth individuals

http://www.mxmindia.com/2011/10/high-end-matchmakers-emerge-to-tap-hnis/

Vatsal Asher is DMA chief

Direct Marketing Association: India has appointed Mr Vatsal Asher as its Chief Executive Officer.

http://www.mxmindia.com/2011/10/vatsal-asher-is-dma-chief/

Ad Asia set to take off

Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

http://www.mxmindia.com/2011/10/ad-asia-set-to-take-off/

The husband’s predicament

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/the-husband%E2%80%99s-predicament/

The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

http://www.mxmindia.com/2011/10/the-anchor-7-reasons-why-formula-1-will-never-overtake-cricket-in-this-country/

It's official! Omnicom to pick up majority stake in Mudra

Omnicom Group Inc announced that it has entered into an agreement to acquire a majority stake in the Mudra Group. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

http://www.mxmindia.com/2011/10/omnicom-to-gobble-up-mudra-to-pick-up-majority-stake/