Stories on 15th February

Chinese Madhouse looks to wow India
Chinese mobile ad network Madhouse enters India to offer comprehensive mobile marketing solutions
http://www.mxmindia.com/2012/02/chinese-madhouse-looks-to-wow-india/

Korean durable brands outwit Indian giants
The Indian brands today are doing what the Korean brands did when they entered India way back in late 90s, mapping their rivals' strengths and weaknesses
http://www.mxmindia.com/2012/02/korean-durable-brands-outwit-indian-giants/

Indian adspends to see +8.7% growth in 2012: MPA study
The growth will be primarily driven by MNCs investing in India and stronger MCG sector, and there could be upward revisions made in the second half of 2012
http://www.mxmindia.com/2012/02/indian-adspends-to-see-8-7-growth-in-2012-mpa-study/

Prabhat Khabar launches rural tabloid Panchayatnama
The 40 pages colour tabloid with cover price of Rs12 is first of its kind in Jharkhand and will be available in all the 4,423 Panchayats in 24 districts.
http://www.mxmindia.com/2012/02/prabhat-khabar-launches-rural-tabloid-panchayatnama/

Venke Sharma moves to Leo Burnett Indonesia
Sharma is the executive director, head of digital, technical advisor for the agency's Indonesia office. In this role he would be reporting to Thomas Sutton, country advisor, Leo Burnett Indonesia
http://www.mxmindia.com/2012/02/venke-sharma-moves-to-leo-burnett-indonesia/

Gouri Dange:  Smooth new words for same old fare
Perfectly serviceable words are being replaced by silkier ones.
http://www.mxmindia.com/2012/02/gouri-dange-smooth-new-lexicon/

Flashed y'day: O&M launches Social@Ogilvy
Ogilvy & Mather launches new cross-discipline social media practice called Social@Ogilvy.
http://www.mxmindia.com/2012/02/om-launches-socialogilvy/

Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League
Sign three-year exclusive deal with YouTube to live stream all fights on a dedicated SFL channel on YouTube.
http://www.mxmindia.com/2012/02/raj-kundra-sanjay-dutt-partner-with-youtube-for-super-fight-league/

NewsX launches The Insiders with Kalyani Shankar
The series will feature insights on key people and events that have shaped our nation as told by insiders who have held positions of power and privilege.
http://www.mxmindia.com/2012/02/newsx-launches-the-insiders-with-kalyani-shankar/

BharatMatrimony to create the world's largest wedding photo album
Kapil Dev & Romi Dev will inaugurate the www.millionweddingpics.com website and upload the first picture.
http://www.mxmindia.com/2012/02/bharatmatrimony-to-create-the-worlds-largest-wedding-photo-album/

The Anchor and a request from MxMIndia: Infinite reasons on why you must Vote tomorrow!
Participating in the polling process is a good way to help make our respective cities and towns better places to live in. And that’s reason #1 to 100... to infinity for voting
http://www.mxmindia.com/2012/02/the-anchor-and-a-request-from-mxmindia-infinite-reasons-on-why-you-must-vote-tomorrow/

Anil Thakraney: How Brand Thackeray has got devalued
Either because of old age or because of blind love for his son, Thackeray Sr has allowed the Sena brand to depreciate very badly.
http://www.mxmindia.com/2012/02/anil-thakraney-how-brand-thackeray-has-got-devalued/

Need to relook at aid
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/need-to-relook-at-aid/

Stories on 11th January

Focus on making SMG India a human experience company : John Sheehy
Starcom Mediavest president - global operations is upbeat about his new A team in India
http://www.mxmindia.com/2012/01/john-sheehy-our-best-performance-was-in-the-past-3-years/

N Ram to call it a day at Hindu
N Ram, editor-in-chief at the Hindu group of publications has relinquished office. His last day at work: January 19.
http://www.mxmindia.com/2012/01/n-ram-to-call-it-a-day-at-hindu/

Law & Kenneth bags eBay's creative account
A source close to the development confirmed that the annual media spends for the year would be around Rs35 crore
http://www.mxmindia.com/2012/01/law-kenneth-wins-ebays-creative-pitch/

Rahul Thappa is back @ Mindshare
Mr Thappa, who recently left Mail Today, will be working at Mindshare as Leader - Client Leadership, South Asia.
http://www.mxmindia.com/2012/01/rahul-thappa-joins-mindshare-again/

BIG CBS goes balle-balle with Spark Punjabi
Reliance Broadcast Network and CBS Studios International complement JV portfolio with dedicated international Punjabi channel
http://www.mxmindia.com/2012/01/big-cbs-marks-regional-tv-foray-with-spark-punjabi/

Inext, the youth-centric newspaper launches its website
Inext had an expansive campaign, with radio, digital and print initiatives, to promote their newly launched site
http://www.mxmindia.com/2012/01/inext-the-youth-centric-newspaper-launches-its-website/

Dog days for pet mags
Even though the pet parenting fad in India is growing, the pet magazine market is dismal.
http://www.mxmindia.com/2012/01/dog-days-for-pet-magazines-going-to-the-dogs/

Gouri Dange: TV, that exhausting hyper child
Does my watching television as leisure activity signal my lack of intelligence or did the telly reach out and extinguish my intelligence?
http://www.mxmindia.com/2012/01/naming-no-names-tv-that-exhausting-hyper-child/

Asha Bhosle, Babul Supriyo enthral at Prabhat Khabar event
The gala evening in Ranchi had approximately 40,000 passionate music lovers, besides 4,000 army officials, experience a thrilling performance.
http://www.mxmindia.com/2012/01/asha-bhosle-babul-supriyo-enthral-at-prabhat-khabar-event/

Who controls the remote? Ormax Media study released
The report has captured the gender and the age profiling of the remote in-charge for different one-hour slots, from 7pm to 11pm, on both weekdays and weekends.
http://www.mxmindia.com/2012/01/who-controls-the-remote-ormax-media-study-released/

Jet Airways unveils innovative airplane wrap for Nokia Lumia
The plane is branded entirely with the Nokia Lumia colours, and also features the names of Nokia employees responsible for the marketing initiative.
http://www.mxmindia.com/2012/01/jet-airways-unveils-innovative-airplane-wrap-for-nokia-lumia/

Airtel's HFZ online campaign enters next phase
Within two days of launch, the new HFZ videos garnered over 1.5 lakh views and tremendous positive word-of-mouth on social networks.
http://www.mxmindia.com/2012/01/airtels-hfz-online-campaign-enters-next-phase/

The Anchor:  6 things an agency must keep in mind when pitching for a brand
It's not about coming first in class. It's about being the best and the most loved in the batch, says Mahesh Chauhan
http://www.mxmindia.com/2012/01/the-anchor-mahesh-chauhan-on-6-things-for-an-agency-to-keep-in-mind-when-pitching-for-a-brand/

Anil Thakraney: Buck up, lazy HR!
HR personnel aren’t being held accountable in organizations, and perhaps this is what leads to their laidback behaviour.
http://www.mxmindia.com/2012/01/hard-knocks-buck-up-lazy-hr/

Freaking News: Much ado as Sen does a Katju
Ranjona Banerji reviews the content on news television and the morning papers
http://www.mxmindia.com/2012/01/much-ado-as-sen-does-a-katju/

Stories on 8th November

Newspapers: Reinvent or Perish?

The industry must read between the lines and realize the need for a shake-up, echo delegates at the INMA South Asia conference

http://www.mxmindia.com/2011/11/inma-reinvent-or-perish/

INMA: New Oxygen, New Growth

The key to growth is for newspapers to transform into newsmedia, says Earl Wilkinson.

http://www.mxmindia.com/2011/11/inma-new-oxygen-new-growth/

INMA: Readership, Rate Cards a small newspaper’s success

Has readership growth reached stagnation? CEO Roundtable discusses.

http://www.mxmindia.com/2011/11/inma-readership-rate-cards-a-small-newspaper%E2%80%99s-success/

The Anchor: 5 reasons you shouldn’t miss INMA if you’re a print professional

Bharat Kapadia makes a case for the print industry’s premier event.

http://www.mxmindia.com/2011/11/the-anchor-5-reasons-you-shouldn%E2%80%99t-miss-inma-if-you%E2%80%99re-a-print-professional/

Debrief: Berserk advertising

Full credit to the ad agency for making Birla Cement’s comatose promise come alive.

http://www.mxmindia.com/2011/11/debrief-berserk-advertising/

MxMIndia partners ‘Paid News’ event

MxMIndia partners ‘Paid News’ event to be held on November 18 in Mumbai with a film screening followed by a panel discussion.

http://www.mxmindia.com/2011/11/mxmindia-partners-%E2%80%98paid-news%E2%80%99-event/

Search on for Stock Market Hero

NDTV Profit and Hero MotoCorp Ltd Have launched the contest ‘A Search for India’s Stock Market Hero’ beginning November 8, on NDTV Profit.

http://www.mxmindia.com/2011/11/search-on-for-stock-market-hero/

KBC winner guest edits Prabhat Khabar for a day

Sushil Kumar turns ‘Atithi Sampadak’ at Prabhat Khabar’s Muzzafarpur edition

http://www.mxmindia.com/2011/11/kbc-winner-guest-edits-prabhat-khabar-for-a-day/