Stories on 9th Oct '13

75% corporates do not walk the talk on going Rural: R V Rajan
The rural marketing pioneer writes a must-read handbook. Q&A with the author + an extract
http://www.mxmindia.com/2013/10/75-corporates-do-not-walk-the-talk-on-going-rural-r-v-rajan/

Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee's response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India's best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!
http://www.mxmindia.com/2013/10/mediaah-bizarre-ndtv-ombudsman-soli-sorabjees-response-to-mail-on-barkha-dutt-niira-radia-episode/

Slowdown? Top brands report 30% jump in festive sales
Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales
http://www.mxmindia.com/2013/10/slowdown-top-brands-report-30-jump-in-festive-sales/

Social media campaigns can swing 3-4% of votes: IAMAI-IMRB
According to the report, political parties have earmarked around 2-5% of their election budgets for social media
http://www.mxmindia.com/2013/10/social-media-campaigns-can-swing-3-4-of-votes-iamai-imrb/

Nickelodeon brings Kids' Choice Awards to India
Live Viacom18 will produce the popular kids' choice awards to India
http://www.mxmindia.com/2013/10/nickelodeon-brings-kids-choice-awards-to-india/

Stories on 14th December

The sunset gets closer...
Just a little more than six months to go before the metros kick out analog as the Lok Sabha passed the Digitization Bill yesterday
http://www.mxmindia.com/2011/12/the-sunset-gets-closer/

[PR Channel] Life after Niira Radia: PR needs good PR (and smart ideas)
The public relations business has been attracting plenty of foreign capital,  but it needs smart ideas
http://www.mxmindia.com/2011/12/pr-channel-life-after-niira-radia-pr-needs-good-pr-and-smart-ideas/

Tim Roemer joins APCO Worldwide as senior VP
The former US ambassador to India is part of the teams providing strategic counsel to international companies and governments entering global markets and expanding overseas
http://www.mxmindia.com/2011/12/tim-roemer-joins-apco-worldwide-as-senior-vp/

Colors acquires rights to telecast Screen Awards
The awards, initiated in 1994, promise to be a grand celebration of the glory, success and grandeur of Indian cinema
http://www.mxmindia.com/2011/12/colors-acquires-rights-to-telecast-screen-awards/

Fortune India brings out its top 500 ranking
It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation
http://www.mxmindia.com/2011/12/fortune-india-brings-out-its-top-500-ranking/

Big FM appoints Vivek Malhotra as head of marketing
Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations
http://www.mxmindia.com/2011/12/big-fm-appoints-vivek-malhotra-as-head-of-marketing/

Gouri Dange: Surprise! The non-Simipering talk show
The host plays mediator at times, completely at ease with himself and his guests, and never harangues. Gouri Dange is very taken with Mr Eye Candy's show
http://www.mxmindia.com/2011/12/naming-no-names-surprise-the-non-simipering-talk-show/

Anil Thakraney: The TV gas chamber
TV debates? Better spend the time watching a reality show. A porn star any day for me over a narcissistic, gassy TV anchor
http://www.mxmindia.com/2011/12/hard-knocks-the-tv-gas-chamber/

It's the Effies tonight
The much-awaited Effie Awards will recognize the best and most effective advertising of the year
http://www.mxmindia.com/2011/12/it%E2%80%99s-the-effies-tonight/

Leo Burnett bag two Young Guns bronzes
Young Guns 2011 announces the winners - India nets 3 bronze; 2 for Leo Burnett and 1 for Happy Creative.
http://www.mxmindia.com/2011/12/leo-burnett-bag-two-young-guns-bronzes/

Rannvijay, most popular non-fiction character among youth: Ormax Media
According to the November edition of Characters Youth Loves (CYL) - Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.
http://www.mxmindia.com/2011/12/rannvijay-most-popular-non-fiction-character-among-youth-ormax-media/

The Anchor: 6 things to remember when hiring mid-levels in an agency
Anil Nair on 6 things to keep in mind when hiring at mid-level in an advertising agency
http://www.mxmindia.com/2011/12/the-anchor-6-things-to-remember-when-hiring-mid-levels-in-an-agency/

Hindu on expansion (and consolidation) mode
MD K Balaji says the news stalwart has charted a growth plan to consolidate existing markets as well as tap into new markets for both The Hindu and Businessline
http://www.mxmindia.com/2011/12/hindu-on-expansion-mode/

Stories on 31st October

Niira Radia shuts Vaishnavi. Tatas switch to Rediff (+Edelman) for PR

Controversial lobbyist resigns plum PR accounts and shuts a successful (albeit controversial) enterprise

http://www.mxmindia.com/2011/10/niira-radia-quits-pr-shuts-vaishnavi-tatas-switch-to-rediff-for-pr-may-strike-alliance-with-edelman/

Mid Day hattrick for AskMe

Mid Day promoted Ask Me for the third time in one month.

http://www.mxmindia.com/2011/10/mid-day-hattrick-for-askme/

Rich list going down: Forbes India

According to the 2011 Forbes India Rich List, the combined wealth of India’s 100 percent richest people is down 20 percent from a year ago to US$ 241 billion.

http://www.mxmindia.com/2011/10/rich-list-going-down-forbes-india/

Reviewing the Reviews: RA.One

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-ra-one/

Hard Knocks: Event mismanagement

Since most events are usually private/low-scale functions, no one discusses the bloopers, and life simply goes on. But we get caught with our pants down when they are held on a mega scale, when the world is watching.

http://www.mxmindia.com/2011/10/hard-knocks-event-mismanagement/

Tom Friedman in the IE Adda

Indian Express had as special guest for its Adda on October 28 Thomas L Friedman, Foreign Affairs Columnist, The New York Times in New Delhi.

http://www.mxmindia.com/2011/10/tom-friedman-in-the-ie-adda/

BBC Knowledge goes 3D

BBC Knowledge is set to come out with a special 3D issue for its anniversary in November. The issue will hit the stands on November 1 and will be priced at Rs 100.

http://www.mxmindia.com/2011/10/bbc-knowledge-goes-3d/

High-end matchmakers emerge to tap HNIs

High end matrimonial portals emerge to tap growing market of high networth individuals

http://www.mxmindia.com/2011/10/high-end-matchmakers-emerge-to-tap-hnis/

Vatsal Asher is DMA chief

Direct Marketing Association: India has appointed Mr Vatsal Asher as its Chief Executive Officer.

http://www.mxmindia.com/2011/10/vatsal-asher-is-dma-chief/

Ad Asia set to take off

Delegates from 25 countries can look forward to three days of stimulating give-and-take as the annual advertising festival begins with a gala.

http://www.mxmindia.com/2011/10/ad-asia-set-to-take-off/

The husband’s predicament

Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.

http://www.mxmindia.com/2011/10/the-husband%E2%80%99s-predicament/

The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

http://www.mxmindia.com/2011/10/the-anchor-7-reasons-why-formula-1-will-never-overtake-cricket-in-this-country/

It's official! Omnicom to pick up majority stake in Mudra

Omnicom Group Inc announced that it has entered into an agreement to acquire a majority stake in the Mudra Group. As part of the agreement, Omnicom will extend its partnership with the Reliance ADA Group.

http://www.mxmindia.com/2011/10/omnicom-to-gobble-up-mudra-to-pick-up-majority-stake/