Stories on 28th Nov '12

A weekend of PR & Conversations
Four students of SIMC, Pune present a report of the two-day PRAXIS 2012 conference of PR and corporate communications professionals
http://www.mxmindia.com/2012/11/a-weekend-of-pr-conversations/

Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee
Long-serving DNA CEO KU Rao moves to a corporate role at Zee, as Group CEO Dr Bhaskar Das to take charge
http://www.mxmindia.com/2012/11/bhaskar-das-takes-charge-of-dna-as-ceo-ku-rao-to-moves-to-corporate-role-zee/

Jaldi 5 with Amith Prabhu: PRAXIS brought together seniors & juniors in the PR and corp comm community
Amith Prabhu, co-chair PRAXIS 2012, reviews the conference that was held last week and what he would tell the industry captains who didn't turn up
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-praxis-brought-together-seniors-juniors-in-the-pr-and-corp-comm-community/

Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study
The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes an Ormax Media study
http://www.mxmindia.com/2012/11/thackeray-funeral-kasab-execution-lead-to-news-viewership-spike-ormax-study/

Young Track by Samyak Chakrabarty: 4 key differences between youth in Europe and India
If the youth in Europe is more careful about spending, the Indian youth comes somewhere between his American and European counterparts
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-4-key-differences-between-youth-in-europe-and-india/

Fortune cooking oil wins the Master Brand Award
Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach
http://www.mxmindia.com/2012/11/fortune-cooking-oil-wins-the-master-brand-award/

AXN bags Silver at 2012 Marketing Events Awards
The channel won a silver award in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition)
http://www.mxmindia.com/2012/11/axn-bags-silver-at-2012-marketing-events-awards/

ESPN STAR Sports' Event Management Group on new high
The group has had an award-winning year with multi-year sponsorship renewals
http://www.mxmindia.com/2012/11/espn-star-sports-event-management-group-on-new-high/

The Anchor: After acquiring '24', 5 international soaps Indian GECs must adapt
A N Chorrea on 5 international soaps Indian general entertainment channels and look at acquiring and adapting
http://www.mxmindia.com/2012/11/the-anchor-after-acquiring-24-5-international-soaps-indian-gecs-must-adapt/

Anil Thakraney: Gujarat ad: Work of a lazy art director
A picture tells a thousand words but a pilfered picture tells a thousand lies, writes Anil Thakraney, commenting on the Gujarat Congress child malnutrition ad fiasco
http://www.mxmindia.com/2012/11/anil-thakraney-gujarat-ad-work-of-a-lazy-art-director/

Stories on 23rd Nov '12

PR folk get set for PRAXIS 2012-11-23
As many as 255 delegates and 35 speakers are set to assemble in Pondicherry for PRAXIS 2012, an independent PR conference. MxMIndia is partnering the event
http://www.mxmindia.com/2012/11/pr-folk-get-set-for-praxis-2012-11-23/

India Inc opts for sports as preferred marketing
Sports emerged as the most preferred marketing tool, over celebrities, events and product placements in movies, music or art, according to a study conducted by SportzConsult, India's premier sports management company
http://www.mxmindia.com/2012/11/india-inc-opts-for-sports-as-preferred-marketing/

Paritosh Joshi: ASCI is not an Elephant though it might be a herring... a red one
Anant Rangaswami's book took on - inter alia - the ASCI. Paritosh Joshi has a reply
http://www.mxmindia.com/2012/11/paritosh-joshi-asci-is-not-an-elephant-though-it-might-be-a-herring-a-red-one/

Jaldi 5 with Sunil Punjabi: Action, drama, entertainment
AXN India is gearing up for full-on thrills spanning the entertainment spectrum. The star of the broadened content lineup is The Apprentice Asia. MxM India spoke to AXN's Sunil Punjabi on the whys and hows
http://www.mxmindia.com/2012/11/jaldi-5-with-sunil-punjabi-action-drama-entertainment/

IAMAI announces 3rd annual India Digital Awards
The Internet & Mobile Association of India will hold its third annual India Digital Awards for the internet and mobile value added service industry on January 17, 2013 at New Delhi
http://www.mxmindia.com/2012/11/iamai-announces-3rd-annual-india-digital-awards/

Speaking of Which | Shall We Disappear You?
Verbs have their places in black and white, not including grey areas. Vidya Heble counts the shades
http://www.mxmindia.com/2012/11/speaking-of-which-shall-we-disappear-you/

Azim Premji wins Forbes India's inaugural philanthropy award
Ten outstanding people were honoured for their contribution towards the good of society
http://www.mxmindia.com/2012/11/azim-premji-wins-forbes-indias-inaugural-philanthropy-award/

The Anchor: Lloyd Mathias on 5 reasons why corporates should not ignore the IPL
Lloyd Mathias lists 5 reasons why corporates should not ignore the IPL
http://www.mxmindia.com/2012/11/the-anchor-lloyd-mathias-on-5-reasons-why-corporates-should-not-ignore-the-ipl/

Anil Thakraney: Shucks! We lost the action on Kasab. :(
We missed out on all the death tamasha that would have been played out inside the newsrooms and outside the Yerawada jail, amongst other places. Not to speak of all the entertainment that happens when wild speculation goes full-on
http://www.mxmindia.com/2012/11/anil-thakraney-shucks-we-lost-the-action-on-kasab/

Ranjona Banerji: Why we can get gussa with Ram Gopal Verma!
Ram Gopal Verma's foreplay and orgasm theory for Kasab's hanging gets flak, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-why-we-can-get-gussa-with-ram-gopal-verma/

Stories on 15th Nov '12

Enough backers for payback series?
Will it be a cracker or a damp squib? Advertisers are optimistic and observers pin hopes on the men in blue as they take on England in cricket until end-Jan
http://www.mxmindia.com/2012/11/enough-backers-for-payback-series/

Is metric-driven advertising killing creativity?
Always popular with the multinational FMCG companies, pretesting of ads is now in its Golden Age
http://www.mxmindia.com/2012/11/is-metric-driven-advertising-killing-creativity/

Jaldi 5 with Mandeep Malhotra: Jugaad is our way of life
DDB Mudra Max president Mandeep Malhotra on 'The Art of Indian Jugaad', a presentation he made to marketers and ad agencies in Finland last month, and why the concept is such a hit in Europe
http://www.mxmindia.com/2012/11/jaldi-5-with-mandeep-malhotra-jugaad-is-our-way-of-life/

Shailesh Kapoor | Kids & Television: No Child's Play
Shailesh Kapoor on how the television industry handles kids - as audience and as talent
http://www.mxmindia.com/2012/11/shailesh-kapoor-kids-television-no-childs-play/

All roads to Pondy next week for Praxis 2012
The inaugural Praxis 2012 conference on public relations will be held in Pondicherry on November 23 and 24 with 35 speakers and 240 delegates in attendance
http://www.mxmindia.com/2012/11/all-roads-to-pondy-next-week-for-praxis-2012/

Bipin Pandit's Khumaar show in Feb '13
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in the first week of February 2013
http://www.mxmindia.com/2012/11/bipin-pandits-khumaar-show-in-feb-13/

The Anchor. 5 reasons why marketers must use Bhai Dooj/Bhau Beej to sell their wares
It's Bhai Dooj/Bhau Beej, and A N Chorrea wonders why the opportunity hasn't been milked enough by marketers
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-marketers-must-use-bhai-doojbhau-beej-to-sell-their-wares/

Debrief: Dulux: Needs a dose of passion
Where I feel a little let-down is in the execution. The thought is there, the passion is missing
http://www.mxmindia.com/2012/11/debrief-dulux-needs-a-dose-of-passion/

Signposts... November 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-15/

Stories on 7th Sep '12

So how much do you know about KBC?
As the 6th edition of India's #1 Quiz Show starts tonight, try our special edition of MxM Buzzer on KBC. Plus MEC and media agency captains on how KBC6 will fare
http://www.mxmindia.com/?p=30527

WPP integrates teams for Colgate-Palmolive under 'Red Fuse Communications'
WPP has combined its various teams working with Y&R, Wunderman, VML, MEC and GHG to come under the umbrella of Red Fuse Communications
http://www.mxmindia.com/?p=30548

Cheil Worldwide SW Asia adds to leadership strength
Cheil has taken on new team heads for Activations, Interactive and Retail
http://www.mxmindia.com/?p=30465

Allied Media ropes in Shilpa Dhanu
Allied Media has appointed Shilpa Dhanu as Head - M3 Project & Strategy Team. In her new role, Ms Dhanu will be responsible for the Centralised Data Analytics Cell and will be based in Mumbai
http://www.mxmindia.com/?p=30460

Havas Media launches Mobext in S'pore, M'sia
Havas Media has announced the launch of mobile marketing brand Mobext in Singapore and Malaysia with Michael de Souza being appointed General Manager of the newly launched agency
http://www.mxmindia.com/?p=30462

NDTV Good Times completes five years
The lifestyle channel NDTV Good Times is completing five years soon. Taking the celebrations to the audiences, the channel has announced the launch of new shows in the coming months
http://www.mxmindia.com/?p=30463

PRomise Foundation for PR announces PRAXIS 2012
The first edition of PRAXIS, the first weekend summit in India by and for Indian PR and Corp Comm professionals, is to be held at Pondicherry on November 23 and 24
http://www.mxmindia.com/?p=30464

Mother Dairy milk revamps packaging
Mother Dairy milk has changed its milk pack with a new exciting look. The new look of village graphics highlights how milk from the farm reaches the consumer's home
http://www.mxmindia.com/?p=30471

Fever 104 FM & Reliance Commercial Finance launch iDream
Fever 104 FM and Reliance Commercial Finance has launched Fever iDream, which will give budding entrepreneurs an opportunity to earn Rs 25 lakh
http://www.mxmindia.com/?p=30461

The Anchor: 5 ways a radio station can attract more listeners
Key points to remember which cash in on radio’s immediacy and appeal, from Rochak Kohli
http://www.mxmindia.com/?p=30458

Ranjona Banerji: Denyer's unfair and 'lovely' act
The act of WaPo journalist picking up "lovely" Caravan magazine quotes without a 'courtesy', was worse than Fareed Zakaria's transgression, writes Ranjona Banerji
http://www.mxmindia.com/?p=30561