Stories on 5th Oct '17

Digital infra will boost OTT: KPMG

On-demand content has reached a tipping point on the back of a successful 4G roll-out. Read more

Siddhartha Mukherjee: Pay for News Publishing? Nail the Coffin!

Having an official paid mechanism to get news published will mark the beginning of a speedy death of the PR industry and journalism, writes Siddhartha Mukherjee. Read more

BBC bullish on India with 4 language services

The Delhi bureau is now the BBC’s largest outside the UK. It will become a video, TV and digital content production hub for the whole of South Asia. Read more

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ALTBalaji appoints Lodestar UM as media agency

This mandate includes media investment and strategic partnership. Read more

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Discovery appoints Geetanjali Bhattacharji as the Head of Brand Partnerships & Content Integration

Geetanjali will work closely in association with Vikram Tanna. Read more

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India TV announces key editorial appointments

Piyush Padmakar, Anita Sharma and Amrendra Pratap Singh have been elevated as Managing Editors. Read more

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Aircel partners with Unlockd for mobile loyalty programme

This is Unlockd’s eighth market launch and its first in India. Read more

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Google announces support for Bengali content creators and advertisers

Bengali being the sixth most spoken language around the world, publishers and advertisers can now reach a large audience globally. Read more

Stories on 2nd Mar '17

Internet users to cross 450mn by mid-2017: IAMAI-IMRB
There is 60% internet penetration in Urban India while the number for Rural India is only 17% penetration, notes the report
http://www.mxmindia.com/?p=100291

Jaisurya Das: If I can't wear shorts to office, how different are we from BHU?
Media veteran and MxMIndia Contributing Editor Jaisurya Das responds to career-related (and sometimes personal) questions from readers
http://www.mxmindia.com/?p=100254

Total viewership jumps 18% as BARC updates TV universe
Joint industry body BARC India has released its weekly viewership data basis a revised Universe Estimate (UE)
http://www.mxmindia.com/?p=100311

Medulla hires from mainline agencies to "push boundaries" in healthcare
Joining Medulla are three key people from mainline advertising agencies to "push the creative boundaries in healthcare"
http://www.mxmindia.com/?p=100260

Ajay Chandwani on Montreux Switzerland Festival 2017 jury
The fest is scheduled at the picturesque Lake Geneva in Switzerland on April 20
http://www.mxmindia.com/?p=100253

Maruti's new engine roars in new ad
The new BoosterJet Engine delivers exceptional power and torque with lower emissions
http://www.mxmindia.com/?p=100261

Salt Brand Solutions hosts Facebook Live Pitch
The reason Salt chose to do so was because it believes the current processes are rational and flawed
http://www.mxmindia.com/?p=100258

Lokmat Sur Jyotsna Award is a platform for aspiring singers in India
Awards to recognise exceptionally talented singers and musicians
http://www.mxmindia.com/?p=100257

My FM celebrates a decade in Chandigarh
Hosted a big music and entertainment festival in the tricity
http://www.mxmindia.com/?p=100259

Willow TV strengthens portfolio with IPL 2017
Willow previously broadcast the IPL in 2014, at the time setting cricket viewership records in the United States
http://www.mxmindia.com/?p=100199

Red Label Tea out with another thought-provoking campaign
Tea can't cure Alzheimer's but it can cure loneliness
http://www.mxmindia.com/?p=100137

Kabir Bedi named brand ambassador for Sightsavers
Since 1966, Sightsavers has worked in their three core areas - Social Inclusion, Inclusive Education and Eye Health
http://www.mxmindia.com/?p=100136

Ranveer Singh to showcase attributes of Carrera as brand ambassador
Ranveer has been an ideal casting choice for his unique sense of style and attitude that perfectly blends with the brand’s image, notes a communique
http://www.mxmindia.com/?p=100129

Stories on 24th Jan '17

Sensitivity & Sensibility in healthcare comms
A hundred percent of it is needed, said Sangeeta Barde of Sorento Healthcare in a quick chat on the sidelines of a recent workshop
http://www.mxmindia.com/?p=98766

Ranjona Banerji: In the US, the press is calling Trump's bluff. In India?
The American press will do their jobs as journalists, even if it upsets the powers that be, notes Ranjona Banerji
http://www.mxmindia.com/?p=98778

Veteran communications prof & journalist Irfan Khan passes away
He joined Hindustan Unilever in 1975 stayed on at HUL for 25 years, retiring from the FMCG major in 2000 as vice president and head of corporate communications
http://www.mxmindia.com/?p=98739

Ogilvy executes latest brand campaign for Bengal Tourism
Her journey takes her through the city streets of old Kolkata
http://www.mxmindia.com/?p=98741

VML appointsVenkatagiri Rao as Creative Head
Venkat, who has spent over 16 years in the creative and digital advertising industry, will be based in Mumbai
http://www.mxmindia.com/?p=98740

Indian Express Group launches mobile-led platform - Techook.com
Poised to be a game-changer with its focus on credibility, superlative content, and data-backed reviews
http://www.mxmindia.com/?p=98742

India TV announces mega-conclave on UP polls
The day-long 'Chunav Manch' on February 4 will be conducted by India TV Chairman & Editor-in-Chief Rajat Sharma
http://www.mxmindia.com/?p=98746

BBC Worldwide signs licensing deal with Amazon India
Amazon Prime launched in India in July 2016, and launched its Prime Video streaming service in December 2016
http://www.mxmindia.com/?p=98751

Social Samosa announces first edition of Best Social Media Brand Awards
Ashish Bhasin to head jury for the inaugural edition
http://www.mxmindia.com/?p=98738

IAMAI incubated start-ups raise Rs9 crore
In its first full year of operations, Mobile 10X has incubated 35 startups at its hub in Bengaluru and five startups at its hub in Hyderabad
http://www.mxmindia.com/?p=98745

Brickworks Media launches Retail Track for brands
The proprietary tool monitors brands health and provides insights into the efficacy of their retail visibility across 6100+ towns, 1,03,000+ retail stores and 1100+ brands in India
http://www.mxmindia.com/?p=98744

Harper Collins celebrates25 yrs in India with Dentsu
The novel titled 'Journeys Never End’ exchanges hands through the film
http://www.mxmindia.com/?p=98677

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore

http://www.mxmindia.com/2015/05/vishal-joins-bbc-advertising-as-sales-director/

Stories on 7th Feb '13

Of the Paper Tigress & Soap Queen
A new book profiles 9 business leaders including Shobhana Bhartia and Ekta Kapoor. Exclusive extracts + interview with author Alam Srinivas
http://www.mxmindia.com/2013/02/of-the-paper-tigress-soap-queen/

H&M, Topshop get set for India
Retail giant Hennes & Mauritz from Sweden and the British Topshop are putting finishing touches to their India arrival
http://www.mxmindia.com/2013/02/hm-topshop-get-set-for-india/

Star Plus reign continues as LC1 data makes debut
Star Plus is #1 among Hindi GECs followed by Zee and Colors in Week 5 of 2013
http://www.mxmindia.com/2013/02/star-plus-reign-continues-as-lc1-data-makes-debut/

BBC Global News appoints Preet Dhupar as COO, India
The BBC has announced the appointment of Preet Dhupar as Chief Operating Officer for the Indian operations of BBC Global News Ltd
http://www.mxmindia.com/2013/02/bbc-global-news-ltd-appoints-preet-dhupar-as-coo-for-india/

Gopi Kukde feted by Maharashtra govt
Advertising industry veteran Gopi Kukde has been felicitated by the Maharashtra government for his outstanding contribution in the field of advertising
http://www.mxmindia.com/2013/02/adworld-veteran-gopi-kukde-feted-by-maharashtra-govt/

Shailesh Kapoor: Sleepless in the land of 5am TV ratings!
Would our lives really change if the ratings "data" arrives at at a healthier 9.30am, asks Shailesh Kapoor
http://www.mxmindia.com/2013/02/shailesh-kapoor-sleepless-in-the-land-of-early-morning-tv-ratings/

Jhalak Dikhhla Jaa goes regional on ETV Bangla
The dance show has roped in choreographer Remo D'Souza and actress Koel Mullick as judges
http://www.mxmindia.com/2013/02/jhalak-dikhhla-jaa-goes-regional-on-etv-bangla/

Meet the IAA Awardwinners-5: Chandramouli Venkatesan
Chandramouli Venkatesan, Executive director Chocolates & Biscuits, Cadbury India. Marketer of the year: FMCG - Food & Beverages
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-5-chandramouli-venkatesan/

Meet the IAA Awardwinners-6: Arun Srinivas
Arun Srinivas, vice president, skincare and make-up, HUL, won Marketer of the year: Personal Care
http://www.mxmindia.com/2013/02/meet-the-iaa-awardwinners-6-arun-srinivas/

Debrief: Kit Kat: Bachchas rock it
You cannot not like this commercial. However, there's a technical problem: The effects are a bit tacky, the babies' actions don't look real
http://www.mxmindia.com/2013/02/debrief-kit-kat-bachchas-rock-it/

Ranjona Banerji: Modi mania on news telly
The obsession of TV channels with Narendra Modi and newspaper-owners finding a friend in Markandey Katju don't amuse Ranjona Banerji
http://www.mxmindia.com/2013/02/ranjona-banerji-modi-mania-on-news-telly/

Draftfcb Ulka creates new campaign for Tata's Vista D90
Draftfcb Ulka has created a new campaign for Tata Motors which has unveiled the Vista D90, positioned as a hatchback that is designed to thrill
http://www.mxmindia.com/2013/02/draftfcb-ulka-creates-new-campaign-for-tatas-vista-d90/

Dish TV is best managed co in Asia: Euromoney survey
International financial magazine Euromoney has ranked Dish TV as the best managed company in Asia in the media sector, in Euromoney's 'Best Managed and Governed Companies - Asia poll 2013'
http://www.mxmindia.com/2013/02/dish-tv-is-best-managed-company-in-asia-euromoney-survey/

One Big Idea by Vandana Das:Getting into the consumer's skin via social networks
http://www.mxmindia.com/2013/02/one-big-idea-by-vandana-dasgetting-into-the-consumers-skin-via-social-networks/

One Big Idea by Khalid Jamal: PR: The 'real-time' idea in motion

http://www.mxmindia.com/2013/02/one-big-idea-by-khalid-jamal-pr-the-real-time-idea-in-motion/