Stories on 20th Sep '16

Zindagi takes on a new life

Zee Entertainment takes on a new credo under Zee CBO Sunil Buch. Primetime to include fresher content (&beyond Pak & Turkish fare) - Text + Video. Read more

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Ranjona Banerji: Warmongering UnLtd

It seems that in this sort of a mindset, when war has to be decided on new channels, the question du jour is: how dare anyone conceive of peace, notes Ranjona Banerji. Read more

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Grey appoints Aritra Chaudhuri as Senior CD, Bengaluru

Chaudhuri will be responsible for driving the agency's creative mandate for its impressive mix of clients based out of Bengaluru. Read more

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Famous Innovations wins D'Decor's creative mandate

The account was won after a multi-agency pitch recently.Read more

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Colors Bangla announces launch of five new shows

The new non-fiction line up will include popular shows like Rojgere Ginni, Rannaghar e Rockstar and Gaaner Gnuto and the fiction slate includes Pita and Ki Kore Toke Bolbo. Read more

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SABMiller traces the legacy of Haywards in five-part documentary series

Captures the journey of Haywards 5000 in India. Read more

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Salman to endorse Yellow Diamond as Brand Ambassador

The megastar will be the face of the home-grown brand of potato chips, namkeen and extruded snacks. Read more

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Akshay lends his charm in Streax's latest brand campaign

#AkshayBanaDirector trends its way into people’s hearts, courtesy Lowe Lintas and LinTeractive. Read more

Stories on 21st Sep '15

Channel, Context, Content & Connect
Highlights of the The Four Cs of Mobile Advertising study published by Omnicom Media Group in and Epinion
http://www.mxmindia.com/2015/09/channel-context-content-connect/

Raj Nayak, mancom take charge at Ad Club
The AAAI and IAA India Presidents welcome the new Ad Club prez and offer support and cooperation
http://www.mxmindia.com/2015/09/raj-nayak-mancom-take-charge-at-ad-club/

BARC Data for Week 36 (Sept 5-11, 2015)
Here's BARC data for Week 36 (Sept 5-11, 2015)... for the GECs and more!
http://www.mxmindia.com/2015/09/barc-data-for-week-36-sept-5-11-2015%e2%80%8b/

RAM Ratings for Week 36 Aug 30-Sept 5, 2015
Presenting RAM Ratings for Week 36 of 2015... that's August 30 to September 5, 2015
http://www.mxmindia.com/2015/09/ram-ratings-for-week-36-aug-30-sept-5-2015/

Amith Prabhu: What the new PRCAI President ought to do?
An open letter to Nitin Mantra on ten things he can do during the remainder of his term that are innovative and refreshing
http://www.mxmindia.com/2015/09/amith-prabhu-what-the-new-prcai-president-ought-to-do/

Miami Ad School Mumbai bags Clio Silver
McCann, DDB Mudra and Miami Ad School Mumbai bagged a total of seven metals at Clio Awards 2015
http://www.mxmindia.com/2015/09/miami-ad-school-mumbai-bags-clio-silver/

Dell unveils #ShareTheJoy campaign for the festive season
This festive season, Dell's television commercial inspires the sentiment of goodness which prevails through festivities, seeing Indians reach out and share the joy of celebration in order to spread the festive cheer
http://www.mxmindia.com/2015/09/dell-unveils-sharethejoy-campaign-for-the-festive-season/

Jack in the Box Worldwide bags digital account of TUI India
JITB's mandate includes buying digital media space for the experiential travel company

http://www.mxmindia.com/2015/09/jack-in-the-box-worldwide-bags-digital-account-of-tui-india/

Stories on 20th Dec '13

He came, he met, he made no announcements
Maurice Levy, Chairman and CEO of media services conglomerate Publicis Groupe quashes all rumours of buying Madison + interview
http://www.mxmindia.com/2013/12/he-came-he-met-he-made-no-announcements/

Grey to acquire a majority stake in RC&M
The rural marketing services provider will be WPP's 12th acquisition in India in nine years
http://www.mxmindia.com/2013/12/grey-to-acquire-a-majority-stake-in-rcm/

Ogilvy shows off its digital power with 'Techtonic'
Guest speakers included Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh at Ogilvy Techtonic in Mumbai held on Thursday
http://www.mxmindia.com/2013/12/ogilvy-shows-off-its-digital-power-with-techtonic/

HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner
The Kala Ghoda festival, which has been a property The Times of India has supported for the last 8 years, will now bear the Hindustan Times name on its title
http://www.mxmindia.com/2013/12/ht-gets-aggressive-in-mumbai-replaces-toi-as-kala-ghoda-festival-partner/

Shailesh Kapoor | Bigg Boss 7: The Coming-Of-Age Season
The biggest coming-of-age aspect in Bigg Boss 7 comes in the form of two very real love stories that have unfolded this season, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-bigg-boss-7-the-coming-of-age-season/

Ranjona Banerji: Ground keeps shifting on Devyani Khobragade case
We have this bizarre tendency to accrue to ourselves credit for any action or achievement of a person of Indian origin, even if those achievements have nothing to do with India, rues Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-ground-keeps-shifting-on-devyani-khobragade-case/

Digital cable subscribers to get monthly bills
As per TRAI regulations, digital TV subscribers will get monthly bills from their cable operators, notes an MSO Alliance communique

http://www.mxmindia.com/2013/12/digital-cable-subscribers-to-get-monthly-bills/