Will out-of-form India dampen adspends on W'Cup?
CVL Srinivas, Vivek Sharma, Prathap Suthan & Sanjeev Kotnala on the Cup and the advertiser interest
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
CVL Srinivas: Much interest in the Cup, but only dampener is India's form
Some of the brands who are probably fence-sitters today are only wondering what the form of the India team will be
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
Vivek Sharma: It is the biggest aggregation of consumers possible
The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and high brand recall
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
Prathap Suthan: Has the magic diminished?
One great match, one killer performance, one massive win, one boost of hardcore patriotism and heroics, and Indian blood will get to pump again
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
Sanjeev Kotnala: IPL is any day a better bet for brands!
World Cup 2015 is unpredictable. Not for which team would win but for marketers, brands and the media
http://www.mxmindia.com/2015/02/sanjeev-kotnala-ipl-is-any-day-a-better-bet-for-brands/
Google & Bain study predicts interesting digital trends
The study notes that the influence of Internet will impact $35bn worth of FMCG sales in India
http://www.mxmindia.com/2015/02/google-bain-study-predicts-interesting-digital-trends/
Star India acquires broadcast biz of Maa TV Network
The acquisition would give Star India access to the highly attractive Telugu TV market
http://www.mxmindia.com/2015/02/star-india-acquires-broadcast-biz-of-maa-tv-network/
TAM's AdEx to certify ad spots for Amagi
Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm
http://www.mxmindia.com/2015/02/tams-adex-to-certify-ad-spots-for-amagi/
Reliance partners Facebook to offer free data usage
Customers will enjoy access to popular websites with zero data charges, including Facebook
http://www.mxmindia.com/2015/02/reliance-partners-facebook-to-offer-free-data-usage/
Mentos takes the cheeky self-deprecating route for new campaign
The core thought of the campaign has been customised to engage the digital audience as well
http://www.mxmindia.com/2015/02/mentos-takes-the-cheeky-self-deprecating-route-for-new-campaign/
Manish Dawar joins DEN as Group CFO
DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO)
http://www.mxmindia.com/2015/02/manish-dawar-joins-den-as-group-cfo/
IAA extends entry deadline for Corporate Social Crusader Award
The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year
CVL Srinivas, Vivek Sharma, Prathap Suthan & Sanjeev Kotnala on the Cup and the advertiser interest
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
CVL Srinivas: Much interest in the Cup, but only dampener is India's form
Some of the brands who are probably fence-sitters today are only wondering what the form of the India team will be
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
Vivek Sharma: It is the biggest aggregation of consumers possible
The cricket format allows frequent short breaks making it apt for advertisers to be present creating impact and high brand recall
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
Prathap Suthan: Has the magic diminished?
One great match, one killer performance, one massive win, one boost of hardcore patriotism and heroics, and Indian blood will get to pump again
http://www.mxmindia.com/2015/02/will-out-of-form-india-dampen-adspends-on-wcup/
Sanjeev Kotnala: IPL is any day a better bet for brands!
World Cup 2015 is unpredictable. Not for which team would win but for marketers, brands and the media
http://www.mxmindia.com/2015/02/sanjeev-kotnala-ipl-is-any-day-a-better-bet-for-brands/
Google & Bain study predicts interesting digital trends
The study notes that the influence of Internet will impact $35bn worth of FMCG sales in India
http://www.mxmindia.com/2015/02/google-bain-study-predicts-interesting-digital-trends/
Star India acquires broadcast biz of Maa TV Network
The acquisition would give Star India access to the highly attractive Telugu TV market
http://www.mxmindia.com/2015/02/star-india-acquires-broadcast-biz-of-maa-tv-network/
TAM's AdEx to certify ad spots for Amagi
Ad spots on Amagi's geo-targeted ad network will now be monitored and certified by India's largest television audience measurement analysis firm
http://www.mxmindia.com/2015/02/tams-adex-to-certify-ad-spots-for-amagi/
Reliance partners Facebook to offer free data usage
Customers will enjoy access to popular websites with zero data charges, including Facebook
http://www.mxmindia.com/2015/02/reliance-partners-facebook-to-offer-free-data-usage/
Mentos takes the cheeky self-deprecating route for new campaign
The core thought of the campaign has been customised to engage the digital audience as well
http://www.mxmindia.com/2015/02/mentos-takes-the-cheeky-self-deprecating-route-for-new-campaign/
Manish Dawar joins DEN as Group CFO
DEN Networks has announced the joining of Manish Dawar as the Group Chief Financial Officer (Group CFO)
http://www.mxmindia.com/2015/02/manish-dawar-joins-den-as-group-cfo/
IAA extends entry deadline for Corporate Social Crusader Award
The Corporate Social Crusader award is conferred on a Corporate which has excelled in any form of CSR activity in the last calendar year
