Stories on 20th Dec '13

He came, he met, he made no announcements
Maurice Levy, Chairman and CEO of media services conglomerate Publicis Groupe quashes all rumours of buying Madison + interview
http://www.mxmindia.com/2013/12/he-came-he-met-he-made-no-announcements/

Grey to acquire a majority stake in RC&M
The rural marketing services provider will be WPP's 12th acquisition in India in nine years
http://www.mxmindia.com/2013/12/grey-to-acquire-a-majority-stake-in-rcm/

Ogilvy shows off its digital power with 'Techtonic'
Guest speakers included Kirthiga Reddy, Guneet Singh, Mukesh Bansal, Miss Malini and Gabbar Singh at Ogilvy Techtonic in Mumbai held on Thursday
http://www.mxmindia.com/2013/12/ogilvy-shows-off-its-digital-power-with-techtonic/

HT gets aggressive in Mumbai, replaces TOI as Kala Ghoda festival partner
The Kala Ghoda festival, which has been a property The Times of India has supported for the last 8 years, will now bear the Hindustan Times name on its title
http://www.mxmindia.com/2013/12/ht-gets-aggressive-in-mumbai-replaces-toi-as-kala-ghoda-festival-partner/

Shailesh Kapoor | Bigg Boss 7: The Coming-Of-Age Season
The biggest coming-of-age aspect in Bigg Boss 7 comes in the form of two very real love stories that have unfolded this season, writes Shailesh Kapoor
http://www.mxmindia.com/2013/12/shailesh-kapoor-bigg-boss-7-the-coming-of-age-season/

Ranjona Banerji: Ground keeps shifting on Devyani Khobragade case
We have this bizarre tendency to accrue to ourselves credit for any action or achievement of a person of Indian origin, even if those achievements have nothing to do with India, rues Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-ground-keeps-shifting-on-devyani-khobragade-case/

Digital cable subscribers to get monthly bills
As per TRAI regulations, digital TV subscribers will get monthly bills from their cable operators, notes an MSO Alliance communique

http://www.mxmindia.com/2013/12/digital-cable-subscribers-to-get-monthly-bills/

Stories on 23rd December

Claims, counter-claims rule again
Rival papers make counter-claims as IRS 2011 Q3 findings are out. There’s no need of words. We present tables of the toplines. The growth or degrowth percentages tell the story. Some spectacular successes. Others not so.
http://www.mxmindia.com/2011/12/claims-counter-claims-rule-again/

Palasa now creative partners with KG Beverages
Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ.
http://www.mxmindia.com/2011/12/palasa-now-creative-partners-with-kg-beverages/

India is a long-term play for us: Sukanti Ghosh, APCO
Unless we get PR out of being just press releases into being something a lot more sophisticated and holistic, we will not get the right people feels Sukanti Ghosh, MD, India for APCO.
http://www.mxmindia.com/2011/12/india-is-a-long-term-play-for-us/

TRAI issues consultation paper on digital cable
In order facilitate transformation to digital cable system, TRAI identified certain key issues that need to be determined.
http://www.mxmindia.com/2011/12/trai-issues-consultation-paper-on-issues-related-to-implementation-of-digital-addressable-cable-tv-systems/

IRS 2011Q3. Digital growth bestest. Cinema, Radio decline
As per the Indian Readership Survey (IRS) 2011 Q3 data, Cable & Satellite (C&S) and Internet are the two sectors which have shown the maximum growth in total reach. Radio, on the other hand, showed negative growth.
http://www.mxmindia.com/2011/12/digital-growth-bestest-as-per-irs-2011q3-cinema-radio-decline/

Vserv.mobi appoints Text 100 as its PR partner in India
The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.
http://www.mxmindia.com/2011/12/vserv-mobi-appoints-text-100-as-its-pr-partner-in-india/

Dance India Dance 3 premieres on December 24 at 8.30 pm
The crowds waiting for a chance to audition proved the show's popularity.
http://www.mxmindia.com/2011/12/dance-india-dance-3-premieres-on-december-24-at-8-30-pm/

The Anchor: 5 wishes for Santa to augment Digital growth in the country
Wide acceptance and understanding of the digital medium within the fraternity will lead to better returns. By Sameer Pitalwalla.
http://www.mxmindia.com/2011/12/the-anchor-5-wishes-for-santa-to-augment-digital-growth-in-the-country/

Hard Knocks: Did the flash mob benefit MM?
The question bothering me is the question that I am sure is bothering all brand managers: How did Mumbai Mirror as a brand gain from this event?.
http://www.mxmindia.com/2011/12/hard-knocks-did-the-flash-mob-benefit-mm/

Freaking News: Enough of Team Anna's high-handed ways
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/enough-of-team-annas-high-handed-ways/