Stories on 23rd February

Is more the merrier for Kannada news TV?
The Kannada news channel space has been abuzz with action and new launches, the latest being Public TV. Is there room for so many?
http://www.mxmindia.com/2012/02/is-more-the-merrier-for-kannada-news-channels/

Will private FM soon be allowed to freely air news?
The Government will be setting up a Central Monitoring System for content, following which restriction of content including news will be removed.
http://www.mxmindia.com/2012/02/will-private-fm-soon-be-allowed-to-air-news-sans-restrictions/

Big Bazaar brings new recipe to boost sales
The value retail chain is not just retailing grain, but grinding it, kneading the dough and even making chappatis for its consumers - at no extra cost
http://www.mxmindia.com/2012/02/big-bazaar-brings-new-recipe-to-boost-sales/

DraftFCB+Ulka launches Asterii Analytics
Asterii Analytics will be head quartered in Mumbai with Niteen Bhagwat as the executive director and CEO.
http://www.mxmindia.com/2012/02/draftfcbulka-launches-asterii-analytics/

What's a PR agency doing with a marketing head? Quick chat with Genesis CMO Judith Ostronic
As Chief Marketing Officer, Judith Ostronic will serve as the head of both marketing and new business development for Genesis Burson-Marsteller.
http://www.mxmindia.com/2012/02/whats-a-pr-agency-doing-with-a-marketing-head-quick-chat-with-genesis-cmo-judith-ostronic/

9XM to start Jalwa for older audiences
On February 25, India's music TV segment will see one more channel launch -9x Jalwa - 9x Media's second Bollywood music channel after 9xm.
http://www.mxmindia.com/2012/02/9xm-to-start-jalwa-for-older-audiences/

IIM prof Dr Nagesh Rao is MICA Director
Dr Rao comes to MICA from the Indian Institute of Management, Ahmedabad.
http://www.mxmindia.com/2012/02/iim-prof-dr-nagesh-rao-is-mica-director/

Amagi announces operations in 35 cities
Ushers the power of TV advertising to hundreds of SME businesses
http://www.mxmindia.com/2012/02/amagi-announces-operations-in-35-cities/

Tamil KBC begins on Feb 27
Neengalum Vellalam Oru Kodi, hosted by actor Suriya, launches on February 27 at 8pm on Vijay TV, and will be shown Monday to Thursday.
http://www.mxmindia.com/2012/02/tamil-kbc-begins-on-feb-27/

The Anchor: 5 Challenges for film & entertainment industry in the digital space
infrastructure, piracy, and a fragmented industry are some of the challenges facing content owners in the digital space, says Jai Maroo
http://www.mxmindia.com/2012/02/the-anchor-5-challenges-for-film-entertainment-industry-in-the-digital-space/

Debrief: Didn't smell the coffee (but loved the innovation)!
Hence I shall do my evaluation purely on the presumption that most readers were able to smell it. If that is the case, it's a kick-ass innovation and needs to be applauded
http://www.mxmindia.com/2012/02/debrief-didnt-smell-the-coffee-but-loved-the-innovation/

Of Un-Saif celebs & hysterical cricket journos
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/of-un-saif-celebs-hysterical-cricket-journos/

The Economist circulation in India grows 26% y-o-y
The world wide circulation of The Economist has passed the 1.5 million mark for the first time
http://www.mxmindia.com/2012/02/the-economist-circulation-in-india-grows-26-y-o-y/

Stories on 21st December

Star's Vijay TV hopes to win big with Tamil KBC, nets superstar Suriya as host
Star India's Vijay TV is looking at its next leap with its biggest property Neengalum Vellalam Oru Kodi or Kaun Banega Crorepati in Tamil, to be hosted by superstar Suriya. In fact, this is touted as the biggest property ever not just for Vijay TV but for the Tamil television industry too.
http://www.mxmindia.com/2011/12/vijay-tv-banks-on-kbc-for-growth/

Starcom win Novartis worldwide, Caratlane in India
Starcom win Novartis worldwide, India office unaware if it will also get business. Meanwhile, it has won media biz of Caratlane.com.
http://www.mxmindia.com/2011/12/starcom-win-novartis-worldwide-caratlane-in-india/

Online retailer Fetise nets $5mn live on ET Now show
Fetise.com raises $5 million from SeedFund on ET Now's Super Angels.
http://www.mxmindia.com/2011/12/online-retailer-fetise-nets-5mn-live-on-et-now-show/

Video Report: Chaining the modem, gagging the router
The capital's symposium on media and new technology eventually found itself discussing freedom of speech and the current bugbear of Indian new media - censorship.
http://www.mxmindia.com/2011/12/chaining-the-modem-gagging-the-router/

Newswatch by Madan Sabnavis: In media showbiz, real figures take a backseat
Everybody wants to be a part of the action and the media is the vehicle to fame. Unfortunately there has been a tendency for single numbers to be blown up and the complete picture obfuscated to drive home a point.
http://www.mxmindia.com/2011/12/in-media-showbiz-real-figures-take-a-backseat/

Scarecrow Communications bags Pentair water solutions account
The agency will handle all aspects of Pentair’s communication including creative, strategy, design, activation and media.
http://www.mxmindia.com/2011/12/scarecrow-communications-bags-pentair-water-solutions-account/

LinkedIn India appoints Hetal Sonpal as Director, Strategic Sales
He has been brought in to identify and build strategic relationships in the marketing and recruitment ecosystems.
http://www.mxmindia.com/2011/12/linkedin-india-appoints-hetal-sonpal-as-director-strategic-sales/

timesPoynt now preloaded on Nokia Lumia 710 and Nokia 800
Users can now access local information on the go with the app on Nokia smartphones.
http://www.mxmindia.com/2011/12/timespoynt-now-preloaded-on-nokia-lumia-710-and-nokia-800/

Anku Sharma joins Milagrow TabTops as Product Marketing Manager
She will be responsible for ensuring product launches, channel strategy, marketing strategy, technical training and development.
http://www.mxmindia.com/2011/12/anku-sharma-joins-milagrow-tabtops-as-product-marketing-manager/

The Anchor: 6 wishes for Santa from the advertising industry
Arvind Sharma's end-of-year wish list for the ad industry - agencies, creatives, clients... oh, and the consumer.
http://www.mxmindia.com/2011/12/the-anchor-6-wishes-for-santa-from-the-advertising-industry/

Naming No Names: We don’t need no ad breaks
Gouri Dange on a sub-species of consumer that is completely impervious to advertising ammo.
http://www.mxmindia.com/2011/12/naming-no-names-ad-break/

Anil Thakraney: Doesn't SRK get it?
While I can understand the producers wanting to promote  Don 2  - even planting those cheap 3D glasses inside newspapers is okay to a point - Shahrukh must understand that his continuous presence in the media is going to hurt his charisma in the long run. How much of the star can we take?.
http://www.mxmindia.com/2011/12/hard-knocks-doesnt-srk-get-it/