Stories on 14th Jul 14

11 Learnings from the World Cup
Senior marketer and corporate analyst Sanjeev Kotnala lists the 11 takeaways from the FIFA extravaganza that ended this morning
http://www.mxmindia.com/2014/07/11-learnings-from-the-world-cup/

AAAI to felicitate Ramesh Narayan with Lifetime Achievement Award
The Advertising Agencies Association of India will felicitate veteran adman Ramesh Narayan with the Lifetime Achievement Award on July 24 in Mumbai
http://www.mxmindia.com/2014/07/aaai-to-felicitate-ramesh-narayan-with-lifetime-achievement-award/

Digital the way forward for Realtors, urge experts
IAA (India) Seminar on 'Real Estate in a Digitized World' held at the Nashik Engineering Cluster
http://www.mxmindia.com/2014/07/digital-the-way-forward-for-realtors-urge-experts/

'Har Baar More' says Tata Docomo's new campaign
From extra validity to more data and talk time, the campaign offers something attractive for its customers
http://www.mxmindia.com/2014/07/har-baar-more-says-tata-docomos-new-campaign/

Thoughtshop unveils campaign for Quick Heal
With this campaign, Quick heal aims to educate the consumers on how precisely they can avail the benefits promised by the product and can be worry free
http://www.mxmindia.com/2014/07/thoughtshop-unveils-campaign-for-quick-heal/

Yellow Retail unveils Digiflip Pro for Flipkart
Dutch agency's design on Flipkart’s Private Label wins rave reviews
http://www.mxmindia.com/2014/07/yellow-retail-unveils-digiflip-pro-for-flipkart/

Amith Prabhu: Praxis 2014 is slicker, smarter and super
This year's Praxis is divided into two parts, writes Amith Prabhu: the conference on afternoon of Day 1 and morning of Day 2 which is the main event and a workshop segment on the evening of Day 2 and morning of Day 3
http://www.mxmindia.com/2014/07/amith-prabhu-praxis-2014-is-slicker-smarter-and-super/

Reviewing the Reviews: Humpty Sharma Ki Dulhania succeeds as teen date movie
Varun Dhawan and Alia Bhatt crisped up a rather soggy plot, notes Deepa Gahlot

http://www.mxmindia.com/2014/07/reviewing-the-reviews-humpty-sharma-ki-dulhania-succeeds-as-teen-date-movie/

Stories on 10th Jun '13

Allegations hurt: L V Krishnan
The TAM CEO responds to charges made by some broadcasters and says the current impasse is unfortunate
http://www.mxmindia.com/?p=49349


Dentsu bags creative and media duties of Mandom's Gatsby
Dentsu will take charge of creative and media for Mandom's Gatsby range of men's grooming products
http://www.mxmindia.com/?p=49310


Big RTL Thrill now in Hindi and English
Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12
http://www.mxmindia.com/?p=49298


Muthoot Finance launches new ad campaign, 'Prarthana'
Gold loan company Muthoot Finance Ltd, the flagship company of The Muthoot Group, has rolled out a new advertising campaign.
http://www.mxmindia.com/?p=49299


Anil Thakraney: Can we not cover last rites please?
Fans of bada netas have the right to follow the procession. But was Jiah Khan a leader of the masses? She was just another struggling starlet in an ocean of filmi strugglers. Apart from sensationalizing someone's tragedy, what good did come of this?
http://www.mxmindia.com/?p=49295


Amith Prabhu: The case for Public Relations in governance
In week 2 of the new weekly column 'PR, etc', Amith Prabhu on how and why a journalist can never do justice to the role of communications advisor.
http://www.mxmindia.com/?p=49314


Reviewing the Reviews: Yamla Pagla Deewana 2 exasperates all around
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=49296

Stories on 8th Jan '13

Big to small screen: Who benefits the most?
Long before a film hits releases, its producers strike lucrative deals with TV channels. But what really happens after a film is sold to a channel?
http://www.mxmindia.com/2013/01/big-screen-to-small-screen-who-benefits-the-most/

Nakul Chopra to lead Goafest organising committee
Nakul Chopra, CEO - South Asia, Publicis who was part of the 11-member core committee team in 2012, will take over as chairman of the organising committee for Goafest 2013
http://www.mxmindia.com/2013/01/nakul-chopra-to-lead-goafest-organising-committee/

Meanwhile @ Rediff: Sam Ahmed in, D Rajappa out
Rediffusion Y&R has announced the entry of Sam Ahmed as Vice Chair and CCO as President and long-standing Rediff hand D Rajappa has called it quits
http://www.mxmindia.com/2013/01/meanwhile-rediff-sam-ahmed-in-d-rajappa-out/

IPL 2013 to be simulcast on Max and Sony Six
India's biggest cricketing spectacle will entertain TV viewers fans with both SD and HD feeds
http://www.mxmindia.com/2013/01/ipl-2013-to-be-simulcast-on-max-and-sony-six/

Ormax Media announces Front Page 2012 yearender
Front Page 2012 is Ormax Media’s yearend media and entertainment review... as exclusive media partner, MxMIndia will carry nuggets from report
http://www.mxmindia.com/2013/01/ormax-media-announces-front-page-2012-yearender/

Olive Crown awards call for entries from across Asia
In its third year, the Olive Crown Awards from the India Chapter of the International Advertising Association (IAA) is inviting entries from across Asia
http://www.mxmindia.com/2013/01/olive-crown-awards-call-for-entries-from-across-asia/

Shut down by fire, Radio City takes it online
The FM station did not wait for on-air services to resume, but took its programming on the internet, in a move that may well boost web radio overall
http://www.mxmindia.com/2013/01/shut-down-by-fire-radio-city-takes-it-online/

Debrief: Havells Wires: Creative spark missing
Havells, which usually does funny or caring ads, has decided to jump onto the public service bandwagon for their new wires commercial. And they have failed to generate any electricity
http://www.mxmindia.com/2013/01/debrief-havells-wires-creative-spark-missing/

Ranjona Banerji: Disappointing Prasoon Joshi
After reading out emotional and meaningful poems at protest venues after the Delhi gangrape, Prasoon Joshi was on ‘Storyboard’ saying advertisers are marketers after all and we just try to sell products
http://www.mxmindia.com/2013/01/ranjona-banerji-disappointing-prasoon-joshi/

Anchor | One Big Idea by Punit Goenka: Narrow casting is the way forward
The immense paradigm shift observed in the entertainment consumption patterns indicates the evolution of a fresh ecosystem.


http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-punit-goenka-narrowcasting-is-the-way-forward/

Anchor | One Big Idea by Arvind Sharma: Turning a story into two-way communication
Television dominance led to the creation of the term ‘brand story’ because that is what TV does best – tell stories. A story by its nature is a one-way communication.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-arvind-sharma-turning-a-story-into-two-way-communication/

Milestone Brandcom creates OOH adventure for Aamby Valley City
Aamby Valley City has launched a nine-week-long sky diving event, and Milestone Brandcom has taken the thrill onto the out-of-home medium with some disruptive executions
http://www.mxmindia.com/2013/01/milestone-brandcom-creates-ooh-adventure-for-aamby-valley-city/

UP men Thrilled by Big RTL's action channel
BIG RTL Thrill, the action entertainment channel targeted at male audiences with the tagline Action Ka Baap, has opened to a phenomenal response among male audiences in Uttar Pradesh as it opened at 11.59 GRPs
http://www.mxmindia.com/2013/01/up-men-thrilled-by-big-rtls-action-channel/

92.7 Big FM announces Big Tamil Entertainment Awards
Singing star Dhanush is to be the face of the awards, which will introduce new categories such as Best Promoted Movie, Best Entertaining YouTube Video and Best Entertaining Movie Trailer
http://www.mxmindia.com/2013/01/92-7-big-fm-announces-big-tamil-entertainment-awards/

Conclave to answer marketers' questions about kids
EduMedia India is organizing a Decoding Kids Conclave, an event that aims to answer some of the biggest 'why's related to children, and how to go about effectively and responsibly engaging with them
http://www.mxmindia.com/2013/01/conclave-to-answer-marketers-questions-about-kids/

Corporate responsibility to drive future growth at Avian Media
Avian Media has launched its Corporate Responsibility and Sustainability practice, in another step to establish itself as a full service communications agency and strengthen its existing portfolio of services
http://www.mxmindia.com/2013/01/corporate-responsibility-to-drive-future-growth-at-avian-media/

Stories on 29th Oct '12

MxM Mondays: Can regional dailies withstand the pressure from national biggies?
Do regional papers have it in them to face the competition and clout of national newspapers? MxM Mondays speaks to a cross-section of industry persons
http://www.mxmindia.com/?p=34067

MIB contests TSM-MxMIndia study on extent of digitization in 4 metros. TSM & MxM stand by data
The Ministry of Information and Broadcasting contests Television Street Maps-MxMIndia study on extent of digitization in 4 metros
http://www.mxmindia.com/?p=34468

Manish Tewari is new I&B minister
The new I&B minister will need to take some quick decisions on digitization as predecessor Ambika Soni leaves ministry days before the Indian broadcast sector's most critical and gamechanging action since a long time
http://www.mxmindia.com/?p=34470

Jaldi 5 with Sunil Kumaran: UP has much affinity to action content
Sunil Kumaran, Business Head, Language TV at Reliance Broadcast Network Ltd on why the decision to launch BIG RTL Thrill in Uttar Pradesh
http://www.mxmindia.com/?p=34464

BIG RTL Thrill to launch on Nov 5
Action entertainment channel from Reliance Broadcast Network Ltd and RTL Group jv to launch in UP next week and phase-wise in other markets
http://www.mxmindia.com/?p=34466

Reviewing The Reviews: Chakravyuh
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews
http://www.mxmindia.com/?p=34445

New category of advertising for PSUs in Dainik Bhaskar awards
The Dainik Bhaskar Group has announced the start of the nomination process for the India Pride Awards 2012. This year will see introduction of another category, ‘Best Media Agency - PSU’.
http://www.mxmindia.com/?p=34456

AdStrat: Tata Manza - a class apart
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=34452

The Anchor: 5 contrasts between independent agencies now and then
A look at how agencies worked in the days when some of today’s advertising stars may still have been in diapers. Tongue-in-cheek (but no less candid for that)
http://www.mxmindia.com/?p=34454

Anil Thakraney: Dirty corporate politics
Popular belief is that some amount of politics is an inevitable fact of life. Everyone wants to get ahead fast, everyone wants to retain control, so messing with another group/individual becomes par for the course
http://www.mxmindia.com/?p=34450

Signposts... October 29
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=34472