Stories on 3rd Dec '13

Kyoorius about Digital & D&AD
Upclose with Laura Jordan Bambach and Tim Lindsay who were in for Kyoorius FYIdays and to evangelise the D&AD awards
http://www.mxmindia.com/2013/12/kyoorius-about-digital-dad/

MK Anand quits Disney UTV, replacement to be announced soon
M K Anand, Managing Director, Media Networks at Disney UTV has resigned. His last day at work is December 31. A restructuring of the entertainment major’s broadcast business is on and a replacement will be announced in a couple of days
http://www.mxmindia.com/2013/12/mk-anand-quits-disney-utv-replacement-to-be-announced-soon/

MS Dhoni set to make Rs 25 crore from bat sponsorship deal
Indian cricket captain MS Dhoni is poised to run up a hefty score with his new bat sponsorship deals
http://www.mxmindia.com/2013/12/ms-dhoni-set-to-make-rs-25-crore-from-bat-sponsorship-deal/

Not a good idea. Yahoo's Nitin Mathur on Big Idea Chair Awards India 2013 jury
Yahoo's Big Idea Chair Awards India 2013 has marketing boss Nitin Mathur on the jury panel. We think it's a cause of concern given doubts being raised on a possible conflict for the coveted awards
http://www.mxmindia.com/2013/12/not-a-good-idea-yahoos-nitin-mathur-on-big-idea-chair-awards-india-2013-jury/

Ranjona Banerji: When journalists turn media barons
Caravan magazine's long and detailed story into the running of Network18 talks of how founder Raghav Bahl has tilted to the political right, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-when-journalists-turn-media-barons/

Blackberry's Fall/Winter collection goes aggressive on OOH
Blackberry's Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru
http://www.mxmindia.com/2013/12/blackberrys-fallwinter-collection-goes-aggressive-on-ooh/

Stories on 21st Aug

Community Radio: On air, with a heart
... and here to stay as operators are optimistic about government policies (though they would like a reduction in the spectrum fee)
http://www.mxmindia.com/?p=28833

A year of glittery success for UTV Stars
UTV Stars emphasizes on original content to resonate with the audience, says the channel's business head Nikhil Gandhi
http://www.mxmindia.com/?p=28832

1 in 4 online mins spent on social networking in June
Google sites, Facebook and Yahoo! Sites Lead as Top Destinations in India, reports comScore Media Metrix
http://www.mxmindia.com/?p=28877

Mediaah! | Ratings controversy: Too little too late
The crisis thanks to NDTV taking TAM and its principals to court is the biggest that Indian commercial television has faced thus far. The six action points are too little, too late, writes Pradyuman Maheshwari
http://www.mxmindia.com/?p=28862

Reviewing the Reviews: Ek Tha Tiger
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=28829

AdStrat: 6 Days Mahabachat
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=28828

Sunil Punjabi is India Business Head for SPT Networks
Overseeing the day-to-day management of the channels, Mr Punjabi will develop business opportunities and channel equity
http://www.mxmindia.com/?p=28830

The Anchor: Dr Subho Ray on why the clampdown on SMSes is not the best way to maintain law & order
It's revenue loss for advertisers, information loss for subscribers, and is just throwing the baby out with the bath water
http://www.mxmindia.com/?p=28825

Anil Thakraney: The credibility letdown
Fareed Zakaria's credibility has taken a body blow following this incident. Why would I trust his writing ever again? How can I be sure he hasn't played another mischief? What good is a journo minus credibility?
http://www.mxmindia.com/?p=28827

Ranjona Banerji: Shooting the messenger
Yes, panic can spread through a mass communication system but stopping the system will not stop the panic. Humans have been victims of mass panic as long as they've been human and will use whatever means possible
http://www.mxmindia.com/?p=28831

Debrief: Lazy creative work, BlackBerry
When the slogan is weak, it's all left to the interpretation, which has to dazzle, else the ad is sunk
http://www.mxmindia.com/?p=28826

Stories on 16th May

Bates boss-to-be plans big
CEO-designate Sanjay Thapar hopes to build on Bates India's strengths & make it shine again
http://www.mxmindia.com/2012/05/the-new-boss-at-bates/

Broadcasters slam TRAI notification to limit ads
A new notification issued by the regulator on Monday limited the amount of advertising on TV channels and disallowed any shortfall in a particular hour to be carried over
http://www.mxmindia.com/2012/05/broadcasters-slam-trai-notification-to-limit-ads-to-12-mins/

Peter Mukerjea:  Thank you, TRAI (Now, please enforce it!)
It's not the job of the TRAI to keep broadcasters happy at all times. Occasionally it should be looked at from the consumer point of view, which is clearly the case here
http://www.mxmindia.com/2012/05/media-mullings-thank-you-trai-now-please-enforce-it/

Mediaah! Broadcasters suffer with ad restrictions while print & web publishers have fun
Pradyuman Maheshwari believes the TRAI shouldn’t be policing broadcasters and says it's time the TV-wallahs get a good, powerful lobbyist
http://www.mxmindia.com/2012/05/mediaah-broadcasters-suffer-with-ad-restrictions-while-print-web-publishers-have-fun/

Mediaah! 2 : Indian Express, Shekhar Gupta & Co send notice to Open, Vinod Mehta. Demand Rs 500 crore as damages
The Indian Express, Shekhar Gupta and 3 others have  sent a legal notice to Vinod Mehta, Open magazine and its key employees asking for them to apologise for an interview and pull it off the Web. Plus Rs 100 crore each as damages
http://www.mxmindia.com/2012/05/mediaah-2-indian-express-shekhar-gupta-co-send-notice-to-open-vinod-mehta-demand-rs-500-crore-as-damages/

HUL on a roll with Nitin Paranjpe at wheel
He is the only CEO in the past two decades to be recommended by the board for a second stint
http://www.mxmindia.com/2012/05/with-nitin-paranjpe-at-the-wheel-hul-on-a-roll-again/

Isobar named Facebook's preferred marketing developer in India
Isobar India, Hong Kong, Malaysia and Taiwan have all been recognised for their ongoing creation of innovative solutions and apps for brands across the Facebook platform
http://www.mxmindia.com/2012/05/isobar-named-facebooks-preferred-marketing-developer-in-india/

RadioCity renews sales alliance with Friends FM
Kolkata remains the only big market where Radio City is not present, thus the sales alliance allows Radio City to extend its sales reach to Kolkata as well
http://www.mxmindia.com/2012/05/radiocity-renews-sales-alliance-with-friends-fm/

ASCI upholds complaints against 12 ads
Complaints against TV ads reduce as complaints against print ads continue
http://www.mxmindia.com/2012/05/asci-upholds-complaints-against-12-ads/

Fever's Gaurav Sharma on New York Fest jury
The New York Festival platform is not new to Mr Sharma as last year Fever 104 FM was recognized and facilitated with 2 Gold grand trophies
http://www.mxmindia.com/2012/05/fevers-gaurav-sharma-on-new-york-fest-jury/

OLX India releases its universal iOS Application for iPad and iPhone
iPad users can now download the OLX App in the Apple Store for free and enjoy premium browsing experience and all features of OLX on their iPads
http://www.mxmindia.com/2012/05/olx-india-releases-its-universal-ios-application-for-ipad-and-iphone/

Marketers ride high on BIG regional music awards
Marketers choose regions as per business focus across Punjabi,Hindustan, Bangla and Telugu awards
http://www.mxmindia.com/2012/05/marketers-ride-high-on-big-regional-music-awards/

What's-On-India Launches Social EPG
What’s-On-India’s Social EPGs will help viewers discover shows, films, matches and documentaries that their social networks and peers are talking about as well as share common interest programs to converse about those shows
http://www.mxmindia.com/2012/05/whats-on-india-launches-social-epg/

Mahindra Retail launches 'Mother's World'
This new consumer-centric initiative is an extension to their commitment to provide relevant information, assistance, tips and guidance to the world of early parenthood
http://www.mxmindia.com/2012/05/mahindra-retail-launches-mothers-world/

A Comms creates a new 'reality' for Max New York Life insurance
Taking the leading insurance provider’s recently launched TV campaign forward into the urban outdoor space, A Comms has created yet another installation that hits the sweet spot
http://www.mxmindia.com/2012/05/a-comms-creates-a-new-reality-for-max-new-york-life-insurance/

Katrina Kaif unveils new Nakshatra logo and new brand campaign
She unveiled the brand’s new logo and its latest brand campaign – Glow Divine, in a glittering ceremony
http://www.mxmindia.com/2012/05/katrina-kaif-unveils-new-nakshatra-logo-and-new-brand-campaign/

The Anchor: Sevanti Ninan on 5 things she'd like to change about journalism today
Political spats, crime, scams make news. Social issues are for documentary film makers, unless Aamir Khan comes with the package, says Sevanti Ninan
http://www.mxmindia.com/2012/05/the-anchor-sevanti-ninan-on-5-things-shed-like-to-change-about-journalism-today/


Anil Thakraney: Balika Vadhu: 1000! Wow!
Personally speaking, I am all ready for the future. I have decided to start a specialized scam ads shop. Which to me sounds like a really lucrative business
http://www.mxmindia.com/2012/05/anil-thakraney-balika-vadhu-1000-wow/

Stories on 2nd May

Angry Birds forever!
And it does so by innovating and staying relevant every 3-5 weeks, says Henri Holm, Senior VP at Rovio, creators of the game that's a huge rage globally
http://www.mxmindia.com/2012/05/angry-birds-forever/

60 Days to Digitization Day: Digitization in 4 metros will not happen by July 1: JS Kohli
We will need a postponement of at least three to four months. The tariff order has just come; there are so many other issues such as DAS licenses being not issued till date, says Jagjit Singh Kohli, cable industry veteran & CEO of Digicable
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-in-4-metros-will-not-happen-by-july-1-js-kohli/

60 Days to Digitization Day: All stakeholders need to work together: Neeraj Sanan
We shall all have to brace ourselves to a large surge in operational logistics at the last minute, but yes all this is surmountable, says Neeraj Sanan, EVP- Marketing and Distribution, MCCS
http://www.mxmindia.com/2012/05/60-days-to-d-day-all-stakeholders-need-to-work-together-neeraj-sanan/

60 Days to Digitization Day: Digitization good for industry: Sahil Gupta, PWC
Sahil Gupta, Senior Manager, Tax and Regulatory Services, PwC India on his reading of the tariff order for cable TV issued by TRAI
http://www.mxmindia.com/2012/05/60-days-to-d-day-digitization-good-for-industry-sahil-gupta-pwc/

60 Days to Digitization Day: NBA damns Order for 'legitimizing' carriage fees
The News Broadcasters Association (NBA) has expressed 'shock" and "dismay" at TRAI's Tariff Order.
Yesterday's Story: TRAI issues tariff order for cable TV
http://www.mxmindia.com/2012/05/60-days-to-d-day-nba-damns-order-for-legitimizing-carriage-fees/

By Invitation | Atul Phadnis: Will TV measurement in India finally get its logical direction?
The genuine fear is that the BARC initiative will again slow down or worse - get delayed due to lack of clarity or infighting amongst the associations/players
http://www.mxmindia.com/2012/05/by-invitation-atul-phadnis-will-tv-measurement-in-india-finally-get-its-logical-direction/

Movies OK will focus on families: Hemal Jhaveri
Movies OK will focus on family audience. This means we are going to showcase movies which a whole family can enjoy together says Hemal Jhaveri, who heads the channel
http://www.mxmindia.com/2012/05/movies-ok-will-focus-on-families-hemal-jhaveri/

Havells fans ropes in Bollywood's first superstar Rajesh Khanna
Created by advertising agency Lowe Lintas, electrical equipment maker Havells India's 'Fans are forever' campaign takes viewers down the memory lane
http://www.mxmindia.com/2012/05/havells-fans-ropes-in-bollywoods-first-superstar-rajesh-khanna/

What's ailing RIM's Blackberry drive globally & in India?
Of late, it has taken a beating globally, trounced by the iPhone on the one hand and a gamut of Android powered devices on the other
http://www.mxmindia.com/2012/05/whats-ailing-rims-blackberry-drive-globally-in-india/

The Anchor: Hemant Morparia on 5 reasons why cartoons can be more lethal than text
A cartoon cannot be promoting somebody, a cartoon is always attacking somebody, says Hemant Morparia
http://www.mxmindia.com/2012/05/the-anchor-hemant-morparia-on-5-reasons-why-cartoons-can-be-more-lethal-than-text/

Anil Thakraney: Unbundling of creative
Agnello Dias forecasts that ad agencies of the future will only comprise thinkers and strategizers; all other creative work will be outsourced
http://www.mxmindia.com/2012/05/anil-thakraney-unbundling-of-creative/

Stories on 17th April

Will the name change work for MCCS?
Media analysts and experts don't think there's reason for worry as Star News, Ananda and Majha will replace 'Star' with 'ABP'
http://www.mxmindia.com/2012/04/will-the-name-change-work-for-mccs-channels/

Harish Bijoor: What's in a Name?
What does a name transition mean to companies and brands? Plenty really, writes brand expert Harish Bijoor
http://www.mxmindia.com/2012/04/harish-bijoor-whats-in-a-name/

Now fans can own Deccan Chargers Team
This initiative will also reward the fans with discounts and freebies at more than 100 partner stores, which have partnered with Deccan Chargers
http://www.mxmindia.com/2012/04/now-fans-can-own-deccan-chargers-team/

Comment: Mediaah!: So what let to the Star-ABP split?
Differences have been simmering between the ABP and Star India groups with the latter choosing to opt since it couldn’t exert control without majority shareholding
http://www.mxmindia.com/2012/04/comment-mediaah-so-what-let-to-the-star-abp-split/

Burson-Marsteller releases list of the most influential political voices
Study finds leading voices are politicians, journalists and bloggers
http://www.mxmindia.com/2012/04/burson-marsteller-releases-list-of-the-most-influential-political-voices/

Viadeo closes $32mn fundraising round
It is one of the largest European Internet investments in the last 12 months
http://www.mxmindia.com/2012/04/viadeo-closes-32mn-fundraising-round/

92.7 BIG FM returns with the second edition of BIG Marathi music awards
ETV Marathi and Star Majha come on board as telecast and news partners respectively
http://www.mxmindia.com/2012/04/92-7-big-fm-returns-with-the-second-edition-of-big-marathi-music-awards/

The Anchor: 6 things to keep in mind while looking for discounts online
we can't ignore the fact that online shopping gives us more discounts and privileges to get the right products into our homes, even without stepping out of our doors says Rama Jamili
http://www.mxmindia.com/2012/04/the-anchor-6-things-to-keep-in-mind-while-looking-for-discounts-online/

Debrief: Flipkart: Clever and entertaining
Good stuff. The ad will appeal to the non net savvy folks too, and this could result in a huge boost in sales for Flipkart
http://www.mxmindia.com/2012/04/debrief-flipkart-clever-and-entertaining/

[MJR] Mamata's antics dominate the news
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-mamatas-antics-dominate-the-news/

Stories on 3rd February

Better innings for IPL 5?
Last year's cricket World Cup impacted the IPL adversely, but advertisers are hopeful of a better showing this season.
http://www.mxmindia.com/2012/02/better-innings-for-ipl-5/


New campaign dares to highlight Mahindra SUV 'masculinity'
Interface creates a goes ahead and creates a slightly 'bold' campaign for Mahindra SUV.
http://www.mxmindia.com/2012/02/mahindra-campaign-dares-to-go-bold/


Amazon enters India via Junglee.com
Amazon will not sell or buy anything in the country for now. Instead, it will direct customers to both online and offline vendors listed on Junglee
http://www.mxmindia.com/2012/02/amazon-makes-quiet-entry-into-indian-retail-market-via-comparison-shopping-site-junglee-com/


It's wait 'n watch for TOI-Matrubhoomi alliance
Some feel that a new trend might start with homes taking in three newspapers, with both Hindu and TOI having their share of readers.
http://www.mxmindia.com/2012/02/its-wait-and-watch-for-the-toi-matrubhoomi-alliance-in-kerala/


Gopal Vittal back @ Airtel
He will be incharge of the data and international businesses
http://www.mxmindia.com/2012/02/gopal-vittal-back-airtel/


Tata group firms to launch common loyalty plan
AIMIA has started managing Taj Group's customer relationships and will soon include other consumer firms of the group to create a unified CRM programme
http://www.mxmindia.com/2012/02/tata-group-firms-like-taj-hotels-croma-westside-to-launch-common-loyalty-plan-this-year/


'Industry resilient in times of turmoil'
Companies have realized that investing in PR campaigns and sending out the right messages is critical for business recovery after an economic downturn, says Nitin Mantri.
http://www.mxmindia.com/2012/02/pr-channnel-pr-industry-stands-resilient-in-times-of-turmoil/


Naukri.com launches job search apps for iPhone, Blackberry and Android devices and HTML5 site
These mobility solutions have specially been designed to bring the power of internet job search on mobile
http://www.mxmindia.com/2012/02/naukri-com-launches-job-search-apps-for-iphone-blackberry-and-android-devices-and-html5-site/


Mudra Max OOH drives home HT's No TV Day message
To communicate the message of 'TV Off, Mumbai On', Mudra Max-OOH planned and executed an effective OOH media campaign for No TV Day, beginning January 13.
http://www.mxmindia.com/2012/02/mudra-max-ooh-drives-home-hts-no-tv-day-message/


STAR Plus the undisputed leader in 9 primetime slots
The channel delivered 306 GRPs this week, clearly underscoring its leadership position across channels and categories
http://www.mxmindia.com/2012/02/star-plus-the-undisputed-leader-in-9-primetime-slots/


New twist to hair colour campaign
Creativeland's fresh approach for Godrej Expert puts the colour back into hair.
http://www.mxmindia.com/2012/02/new-twist-to-hair-colour-campaign/


The Anchor: 5 reasons why it's the best time to be in English movies
India's English speaking-population, urban and elsewhere, and the amendment to the Cable TV Networks (Regulation) Act make it a good time for an English movie channel, says Ajay Trigunayat.
http://www.mxmindia.com/2012/02/the-anchor-5-reasons-why-its-the-best-time-to-be-in-english-movies/


Anil Thakraney: Time for clean up the 2G scam
If the businessmen aren't going to learn anything from the nation's biggest, mind-numbing financial scam, they never will
http://www.mxmindia.com/2012/02/hard-knocks-time-for-clean-up-the-2g-scam/

Headlines Today scores on 2G
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/headlines-today-scores-on-2g/