Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 18th Feb '14

CDOspeak | Do less, but effective
In a new series of interviews with Chief Digital Officers, Venke Sharma, the Star India VP and head of digital, on how to optimally employ digital platforms for engagement
 http://www.mxmindia.com/2014/02/cdospeak-do-less-but-effective-in-digital/

FICCI Frames turns 15, 2014 edition to focus on how M&E influences social change
The theme of Frames 2014 is "Media and Entertainment: Transforming Lives" highlighting the role of media and entertainment as a vehicle for social change
 http://www.mxmindia.com/2014/02/ficci-frames-turns-15-2014-edition-to-focus-on-how-me-influences-social-change/

Times Internet launches travel portal HappyTrips.com
HappyTrips promises to explore unknown locations, and currently tracks 200 Indian and 100 international destinations
http://www.mxmindia.com/2014/02/times-internet-launches-travel-portal-happytrips-com/

Creativeland wins full-service digital mandate of Mercedes-Benz India
Creativeland Asia was chosen after a round of multi-agency pitch held earlier this year
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/

Ad Club ties up with JMC Academy of Australia to conduct workshops
The first JMC-Ad Club workshop will be held on March 11 with the theme 'Entertainment Business Management : Taking Indian creative content onto the world stage'
http://www.mxmindia.com/2014/02/creativeland-wins-full-service-digital-mandate-of-mercedes-benz-india/