Stories on 15th Jul 14

Utterly Butterly FIFA-licious! [updated]
You've seen the text and visuals plus the audio and video on the just-concluded World Cup in Brazil. But nothing to beat the 12 Amul ads that were crafted for the occasion
http://www.mxmindia.com/2014/07/utterly-butterly-fifa-licious-updated/

FCB Ulka essays core brand promise via new TVC for Santoor
While the new commercial carries forward the core brand promise of younger looking skin, there is a social message that is weaved in as well
http://www.mxmindia.com/2014/07/fcb-ulka-essays-core-brand-promise-via-new-tvc-for-santoor/

Ranjona Banerji: Inhouse 'censors' may police TV newsrooms
CNN-IBN has, it is said, introduced a novel new designation in its newsroom - the "escalation editor", writes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-inhouse-censors-may-police-tv-newsrooms/

RBNL acquires RTL stake in broadcast jv
Reliance Broadcast Network Ltd has bought over the European television giant RTL's stake in the joint venture that ran the channel Big RTL Thrill.
http://www.mxmindia.com/2014/07/rbnl-acquires-rtl-stake-in-broadcast-jv/

'Ah My God', says Mercedes-Benz as it unveils first ever India specific campaign
Mercedes-Benz India to reach-out to newer target groups with the CLA 45 AMG campaign introducing the AMG brand to a younger & aspirational Indian audience
http://www.mxmindia.com/2014/07/ah-my-god-says-mercedes-benz-as-it-unveils-first-ever-india-specific-campaign/

Amul to sponsor 2014 Commonwealth & Asian Games
Amul has become the Official Sponsor of the Indian team in the category of Dairy products

http://www.mxmindia.com/2014/07/amul-to-sponsor-2014-commonwealth-asian-games/

Stories on 25th Nov '13

What's made Arnab the Face of News TV
The events of November 26, 2008 and thereafter saw the rise and rise of Arnab Goswami. A freewheeling chat with the Editor-in-Chief of Times Now
http://www.mxmindia.com/2013/11/whats-made-arnab-the-face-of-news-tv/

Sebastian ‘Saby’ D’Souza: I want to erase 26/11 from my memory (alert: some explicit pictures)
Other than images of the Taj Mahal hotel and scenes of frenzy around the spots where the terrorist had struck, the Mumbai Mirror picture Ajmal Kasab in the concourse of the Chhatrapati Shivaji Terminus (CST) got Saby much fame and accolades. But the ace photographer says he doesn't like to about the event. "I want to erase the event from my memory completely. I wish it had never happened," he told us.
http://www.mxmindia.com/2013/11/sebastian-saby-dsouza-i-want-to-erase-2611-from-my-memory-alert-some-explicit-pictures/

Ranjona Banerji: 26/11 - battleground news channels and newspapers
If 26/11 was the making of Times Now, it was also a battleground for newspapers, writes Ranjona Banerji. For journalists, it was the story of the decade playing out in front of one's eyes
http://www.mxmindia.com/2013/11/ranjona-banerji-2611-battleground-news-channels-and-newspapers/

Sachin Kalbag: No time for water, no time to blink
MiD-Day executive Sachin Kalbag reported on the Mumbai terror siege for Delhi's Mail Today, where he worked as Senior Editor from 2008 to 2011. Here, he recounts the hardships faced by journalists covering the Mumbai terror siege
http://www.mxmindia.com/2013/11/sachin-kalbag-no-time-for-water-no-time-to-blink/

Amul ads on the terror attack & after
The creatives we see on Amul Butter's billboards are excellent indicators of popular mood and perception. Here we bring you some of these released after November 26, 2008 and until the Kasab hanging
http://www.mxmindia.com/2013/11/amul-ads-on-the-terror-attack-after/

Page 1 of some Mumbai dailies - Nov 27-30, 2008
The following are the front pages of some Mumbai dailies from November 27-30, 2008
http://www.mxmindia.com/2013/11/front-pages-of-some-mumbai-dailies-november-27-30-2008/

Amith Prabhu: It's not about doing the right things, it's about doing everything right
The last week has seen the Indian media - both social and mainstream - abuzz with two conversations on two men - Sachin Tendulkar and Tarun Tejpal, although, as writes Amith Prabhu, it may be a bit blasphemous to mention both of them in the same sentence
http://www.mxmindia.com/2013/11/amith-prabhu-its-not-about-doing-the-right-things-its-about-doing-everything-right/

Reviewing the Reviews: Gori Tere Pyaar Mein leaves most critics yawning
Gori Tere Pyaar Mein, a typical romcom from the Dharma Productions banner, directed by Punit Malhotra,  left most critics yawning with boredom, notes Deepa Gahlot
http://www.mxmindia.com/2013/11/reviewing-the-reviews-gori-tere-pyaar-mein-leaves-most-critics-yawning/

Stories on 24th Apr'13

My favourite Sachin moment
As the master turns 40, a cross-section of cricket writers reminsce their most memorable moments with No 10
http://www.mxmindia.com/?p=46544

Utterly Butterly Tondulkarlicious - 2 : 40 Amul ads charting the Sachin story
To celebrate the master blaster's 40 years, we bring you 40 Amul ads that tell us the Tendulkar story
http://www.mxmindia.com/?p=46511

Creative Abby superjury junks plagiarism complaints
The Goafest 2013 Awards Governing Council has issued a communiqué saying on the basis of the superjury’s recommendations, all awards given will stand
http://www.mxmindia.com/?p=46510

VivaKi bags media mandate for Lovely Prof Univ
The mandate will include print in the first go, followed by digital media and television
http://www.mxmindia.com/?p=46494

Pepsi, sponsors set to score with IPL 6: Ormax Trac20
The findings of the pre-phase of Ormax Trac20, a syndicated research being conducted by media insights firm Ormax Media, suggest that the sponsors of the sixth edition of IPL are expected to benefit significantly from the tournament
http://www.mxmindia.com/?p=46493

Vishal Gondal, founder of Indiagames, moves on
Sameer Ganapathy who was earlier handling the distribution for the media networks business of Disney UTV will now take on the business function for the digital arm of Disney UTV
http://www.mxmindia.com/?p=46492


CVS 'Venke' Sharma joins Star to oversee digital marketing
He will oversee all digital marketing initiatives of the Star TV network properties in India
http://www.mxmindia.com/?p=46509


Navneet Anhal promoted as CEO of Zee Learn
He joined Zee Learn in 2008 and has worked across various functions in the organisation
http://www.mxmindia.com/?p=46486


Reliance Communications partners with Twitter in India
Reliance Communications is the first telecom operator in the country to partner with Twitter in India on the new 'Twitter Access' program
http://www.mxmindia.com/?p=46490


Cheil bags Walt Disney Co, L'Oreal's Casting Creme Gloss
Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'
http://www.mxmindia.com/?p=46488


Anil Thakraney: Ambani needs solid PR
Does the government value the life of a businessman more than that of the aam aurat? Had Ambani been given protection before December 16, 2012, there may have been less outrage
http://www.mxmindia.com/?p=46487


 Kidzania associates with Birla Sun Life Insurance
Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai
http://www.mxmindia.com/?p=46489


ANCHOR | One Big Idea by Ritu Midha
Being contextual matters
http://www.mxmindia.com/?p=46485


ANCHOR | One Big Idea by Vidya Heble
Getting it right, making it clear
http://www.mxmindia.com/?p=46484