Stories on 12th Feb '14

Nokia engages with consumers, the digital way
We kick off a new series of interviews with CMOs on their digital marketing initiatives. First off: Viral Oza of Nokia India
http://www.mxmindia.com/2014/02/nokia-engages-with-consumers-the-digital-way/

Reprieve for TAM as Kantar gets stay on govt’s crossholding guidelines.
TAM co-owner Kantar Market Research Services petition to the Delhi High Court asking for a stay on the the government's guidelines on TV measurements has had a favourable response from the High Court
http://www.mxmindia.com/2014/02/reprieve-for-tam-as-kantar-gets-stay-on-govt%E2%80%99s-crossholding-guidelines/

Goafest blues continue. Nakul Chopra steps down as chairman, org committee
The delays in holding Goafest meant much time away from the high pressure work as CEO - South Asia of Publicis Worlwide
http://www.mxmindia.com/2014/02/goafest-blues-continue-nakul-chopra-steps-down-as-chairman-org-committee/

Gurmit Singh quits Forbes India as CEO to join Yahoo as India MD
Mr Singh takes on the position left vacant after Arun Tadanki quit Yahoo last year
http://www.mxmindia.com/2014/02/gurmit-singh-quits-forbes-india-as-ceo-to-join-yahoo-as-india-md/

Damodar Mall to helm Reliance's supermarket biz
The retail business veteran will take over from Rob Cissell as CEO of the Mukesh Ambani group's supermarket and hypermarket division
http://www.mxmindia.com/2014/02/damodar-mall-to-helm-reliances-supermarket-biz/

Josy & Aggie to present Ad Club Creative Review, event kicks off Club's Diamond Jubilee
The Advertising Club, which completes 60 years of existence this year, has planned a series of new activities
http://www.mxmindia.com/2014/02/josy-aggie-to-present-ad-club-creative-review-event-kicks-off-clubs-diamond-jubilee/

Prasoon Pandey to head film craft jury at Dubai Lynx
Senior ad film director Prasoon Pandey will head the Film Craft jury at the Dubai Lynx International Festival of Creativity to be held in Dubai from March 9 to 11.
http://www.mxmindia.com/2014/02/prasoon-pandey-to-head-film-craft-jury-at-dubai-lynx/

Indian car buyer act very rationally: Deloitte report
Service quality, product reliability, and re-sale value continue to be pertinent factors in determining brand choice
http://www.mxmindia.com/2014/02/indian-car-buyer-act-very-rationally-deloitte-report/

Stories on 17th November

Lodestar UM shines @ inaugural FOMA

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

http://www.mxmindia.com/2011/11/%E2%80%98spectacular-work%E2%80%99-shashi-sinha-on-foma-win/

Chitralekha celebrates 61st anniversary

Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

http://www.mxmindia.com/2011/11/chitralekha-group-celebrates-61st-anniversary/

7pm, the New prime time

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

http://www.mxmindia.com/2011/11/7pm-the-new-prime-time/

Reliance Retail set to go big with big-box hypermarkets

Reliance Retail has big plans with retail with big-box hypermarkets

http://www.mxmindia.com/2011/11/reliance-retail-set-to-go-big-with-big-box-hypermarkets/

Birla Sun Life Insurance: Realism works

Anil Thakraney reviews ads twice a week. In his inimitable style.

http://www.mxmindia.com/2011/11/birla-sun-life-insurance-realism-works/

FM stations go for out-of-the-box content

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

http://www.mxmindia.com/2011/11/out-of-the-box-for-fm-stations/

The Anchor: 5 ways a marketer can use SMS to his/her advantage

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

http://www.mxmindia.com/2011/11/the-anchor-5-ways-a-marketer-can-use-sms-to-hisher-advantage/

Mediaah! Extra: Now, Vice Prez Hamid Ansari calls for debate on erosion of editor

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor

http://www.mxmindia.com/2011/11/mediaah-extra-now-vice-prez-hamid-ansari-calls-for-debate-on-erosion-of-editor/