Stories on 25th Feb '14

Time to call Minster's bluff. 6.5/10 performance by UPA-run I&B ministry
Pradyuman Maheshwari reacts to the many claims made by the MIB in a 'Bharat Nirman' series ad
http://www.mxmindia.com/2014/02/time-to-call-minsters-bluff-6-510-performance-by-upa-run-ib-ministry/


Mitrajit Bhattacharya is new President of Association of Indian Magazines
Mitrajit Bhattacharya takes over from Tarun Rai as the new President of the Association of Indian Magazines
http://www.mxmindia.com/2014/02/mitrajit-bhattacharya-is-new-president-of-association-of-indian-magazines/

MobileMix study puts Apple, Samsung on top in APAC
The MobileMix report confirms Samsung as the largest manufacturer in 2013 in APAC, growing over four percentage points year-over-year
http://www.mxmindia.com/2014/02/mobilemix-study-puts-apple-samsung-on-top-in-apac/

Ranjona Banerji: How the media is everyone's whipping boy
General criticism of the media and of journalists has to be accepted as par for the course, writes Ranjona Banerji
http://www.mxmindia.com/2014/02/ranjona-banerji-how-the-media-is-everyones-whipping-boy/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

AdStrat: Idea Internet: No more foolin' around
With Airtel & Vodafone already well entrenched into their data journey, Idea had the challenge to find a unique take on mobile internet in the 'ullu banoing' ad
http://www.mxmindia.com/2014/02/adstrat-idea-internet-no-more-foolin-around/

Havas Media Group India reports spectacular performance in 2013
RECMA 2013 Compitches has graded Havas at No 1 in YTD new business achievements in both the 2013 preliminary reports, notes a communique
http://www.mxmindia.com/2014/02/havas-media-group-india-reports-spectacular-performance-in-2013/

Flying high! 22feet sells out to DDB Mudra [Updated Today]
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity + comments from an M&A consultant & Prasanth Mohanachandran
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Infibeam to acquire digital marketing firm ODigMa
On a day which started with the news of 22feet being gobbled up by the Omnicom group, the Bengaluru-based digital marketing agency got acquired by an Indian ecom player
http://www.mxmindia.com/2014/02/infibeam-to-acquire-digital-marketing-firm-odigma/

MEC gets Sidhraj Shah to head Brand Activation unit
MEC gets Sidhraj Shah to head Brand Activation unit
http://www.mxmindia.com/2014/02/mec-gets-sidhraj-shah-to-head-brand-activation-unit/

Snack time is play time, says Fanta
In its latest campaign, the brand seeks to add a zing factor to snacking by showing a group of youngsters enjoying a snack together with a bottle of Fanta
http://www.mxmindia.com/2014/02/snack-time-is-play-time-says-fanta/

FoxyMoron unveils in-house PR vertical
Leading digital marketing, ideas and media solutions agency FoxyMoron has extended its service offerings by launching its own PR vertical

http://www.mxmindia.com/2014/02/foxymoron-unveils-in-house-pr-vertical/

Stories on 17th November

Lodestar UM shines @ inaugural FOMA

Lodestar UM was the sole Indian winner at the inaugural Festival of Media Asia 2011 held in Singapore this week

http://www.mxmindia.com/2011/11/%E2%80%98spectacular-work%E2%80%99-shashi-sinha-on-foma-win/

Chitralekha celebrates 61st anniversary

Chitralekha’s 61st anniversary issue comes out later this week, themed on ‘India 2020’ and with contributions by industry stalwarts from various fields, from Shashi Tharoor and Uday Kotak to Chetan Bhagat and Dr Prakash Kothari, amongst others, sharing their perspective on the country in 2020.

http://www.mxmindia.com/2011/11/chitralekha-group-celebrates-61st-anniversary/

7pm, the New prime time

With GEC viewership patterns changing, prime time looks over its shoulder and channels are targeting the 7-8pm slot with specific programming.

http://www.mxmindia.com/2011/11/7pm-the-new-prime-time/

Reliance Retail set to go big with big-box hypermarkets

Reliance Retail has big plans with retail with big-box hypermarkets

http://www.mxmindia.com/2011/11/reliance-retail-set-to-go-big-with-big-box-hypermarkets/

Birla Sun Life Insurance: Realism works

Anil Thakraney reviews ads twice a week. In his inimitable style.

http://www.mxmindia.com/2011/11/birla-sun-life-insurance-realism-works/

FM stations go for out-of-the-box content

FM stations experiment with content to go beyond traditional programming and give listeners a differentiated experience.

http://www.mxmindia.com/2011/11/out-of-the-box-for-fm-stations/

The Anchor: 5 ways a marketer can use SMS to his/her advantage

Not jst for mktg stuff; SMS msgs go a long way in giving u info abt products n services.

http://www.mxmindia.com/2011/11/the-anchor-5-ways-a-marketer-can-use-sms-to-hisher-advantage/

Mediaah! Extra: Now, Vice Prez Hamid Ansari calls for debate on erosion of editor

Vice President M Hamid Ansari calls for debate on the erosion of the institution of the editor

http://www.mxmindia.com/2011/11/mediaah-extra-now-vice-prez-hamid-ansari-calls-for-debate-on-erosion-of-editor/

Stories on 27th September

Can TOI win the Kerala race?

The Times of India gears up to make a splash in the Kerala market with last-minute touches to its plan.

http://www.mxmindia.com/2011/09/can-toi-win-the-kerala-race/

Yesterday's story: Keerthivasan tunes out of Fever, Harshad Jain is new biz head

S Keerthivasan, head of HT Media's Fever FM and music division has moved on, making way for Harshad Jain or Airtel DTH.

http://www.mxmindia.com/2011/09/keerthivasan-bids-goodbye-to-fever-fm-airtel-dths-harshad-jain-to-be-new-biz-head/

Media as an Ingredient

Introducing a new blog by Premjeet Sodhi, President, The Collaborative, Lintas Media Group

http://www.mxmindia.com/2011/09/media-as-an-ingredient/

Chitralekha honours best of times

Chitralekha Group celebrates the best of horology at the second edition of Watch World Awards 2011

http://www.mxmindia.com/2011/09/watch-world-honours-the-best-of-times/

Malls are great for Digital: Ishan Raina

Advertising veteran Ishan Raina on the evolution of OOH

http://www.mxmindia.com/2011/09/malls-are-great-for-digital-ishan-raina/

Ruby Bana joins Madison Media

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media

http://www.mxmindia.com/2011/09/ruby-bana-joins-madison-media-group/

J19 wins rights for Jet buses

First on MxM: J19 Max has won three-year advertising rights for 96 on-ground air transfer buses of Jet Airways across 15 major airports in India.

http://www.mxmindia.com/2011/09/j19-max-wins-ad-rights-for-jet-buses-at-15-airports/

Sam Balsara's big plans for ABC

Madison chief Sam Balsara on his key focus areas as head of the Audit Bureau of Circulation

http://www.mxmindia.com/2011/09/sam-balsara-to-head-abc/

Freaking News by Ranjona Banerji: Where’s the fizz gone?

We seem to be so wrung out and tired by recent events that even some T20 cricket tournament has not filled us with our normal passionate exuberance.

http://www.mxmindia.com/2011/09/freaking-news-by-ranjona-banerji-where%E2%80%99s-the-fizz-gone/

Slowdown? McCann, Dentsu are hiring like crazy

Hiring days are here again as McCann Erickson, Dentsu get in to the act

http://www.mxmindia.com/2011/09/slowdown-mccann-dentsu-are-hiring-like-crazy/

Anil Thakraney’s Debrief: Senseless fun

Anil Thakraney reviews Bisleri's new 'Stay Protected' commercial.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-senseless-fun/

9X Tashan is mobile topper too

9X Tashan has highest uptake In music genre on mobile TV

http://www.mxmindia.com/2011/09/9x-tashan-is-mobile-topper-too/

Dussehra, Durga Puja go online

Getit introduces dedicated websites for information on upcoming festivals

http://www.mxmindia.com/2011/09/dussehra-durga-puja-go-online/

PRCAI 2011 Report Unveils 'Talent Crunch'

Business outlook of PR industry in 2011 stays positive, while retaining existing talent and robust hiring remains a challenge

http://www.mxmindia.com/2011/09/prcai-2011-report-unveils-talent-crunch/

The net is as important as air - Cisco finds

Air, Food, Water, Internet - Cisco study reveals just how important internet and networks have become as fundamental resources in daily life

http://www.mxmindia.com/2011/09/the-net-is-as-important-as-air-cisco-finds/

APCO partners with Condoleezza Rice's consulting group

APCO Worldwide, RiceHadley Group Form Strategic Partnership

http://www.mxmindia.com/2011/09/apco-partners-with-condoleezza-rices-consulting-group/

The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands

Elephant Design's Ashwini Deshpande on 7 design points to keep in mind when refreshing a brand.

http://www.mxmindia.com/2011/09/the-anchor-ashwini-deshpande-on-7-design-points-to-keep-in-mind-when-refreshing-a-brand-logo/