Stories on 6th March

IRS Q4 2011: Dailies flourish Year-on-Year
Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR
http://www.mxmindia.com/2012/03/irs-q4-2011-dailies-flourish-year-on-year/

IRS Q4 2011: Not much change in rankings but dailies witness significant growth
Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures
http://www.mxmindia.com/2012/03/irs-2011q4-not-much-change-in-rankings-but-dailies-witness-significant-growth/

IRS Q4 2011: Same old magazine story
English magazines may bring some respite to the sector after the results of the 2011 Q4 IRS show an overall lack of growth.
http://www.mxmindia.com/2012/03/irs-2011q4-same-old-magazine-story/

IRS Q4 2011: Media consumption grows but Radio and Cinema continue to decline
After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent
http://www.mxmindia.com/2012/03/irs-2011-q4-media-consumption-grows-but-radio-and-cinema-continue-to-decline/

Havas Media wins Air France global account
As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets
http://www.mxmindia.com/2012/03/havas-media-wins-air-france-global-account/

Neo nets Micromax to sponsor Asia Cup 2012
Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year
http://www.mxmindia.com/2012/03/neo-nets-micromax-to-sponsor-asia-cup-2012/

Sahara One hikes ad tariff post healthy ratings
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.
http://www.mxmindia.com/2012/03/sahara-one-hikes-ad-tariff-post-healthy-ratings/

RAMcheck: More surprises for FM players
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/03/ramcheck-more-surprises-for-fm-players/

Chaitanya Prabhu joins Jump Games as Business Head
Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena
http://www.mxmindia.com/2012/03/chaitanya-prabhu-joins-jump-games-as-business-head/

ASCI upholds complaints against 17 of 31 ads
The Consumer Complaints Council (CCC) of ASCI upheld complaints made against 17 advertisements, from various sectors like agro products, deos, and Home Shopping Networks
http://www.mxmindia.com/2012/03/asci-upholds-complaints-against-17-of-31-ads/

7 reasons all creative agencies must be at GoaFest
Not going to GoaFest? Fix that, in seven shakes of an aircraft’s tail! Dhunji Wadia tells you why
http://www.mxmindia.com/2012/03/7-reasons-all-creative-agencies-must-be-at-goafest/

Debrief: Where's the Fevi magic?
This ad is from the house of Fevicol, and these guys have set a very high benchmark for themselves. When you view the new ad in that context, it’s a let-down
http://www.mxmindia.com/2012/03/debrief-wheres-the-fevi-magic/

Freaking News: SP goes UP, Times Now went down
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-sp-goes-up-times-now-went-down/

Stories on 5th March

The media planner has become a zombie: Shashi Sinha
The industry veteran & Lodestar UM CEO on full service agencies, his goals, regrets... & ad awards
http://www.mxmindia.com/2012/03/the-media-planner-has-become-a-zombie-shashi-sinha/

Nokia is Green Brand of the Year, JWT & Web Chutney Green Agencies at Olive Crown awards
The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry
http://www.mxmindia.com/2012/03/nokia-is-green-brand-of-the-year-at-olive-crown-awards/

Mail Today launches in London
Mail Today, a product of the joint venture of the IndiaToday group-and Daily Mail of London, has entered the UK with a London edition
http://www.mxmindia.com/2012/03/mail-today-launches-in-london/

Brands focus on toon channels as viewership changes
Nearly a fifth of those watching these channels are between 25 and 44 years. And nearly four out of ten viewers of these channels are more than 14 years
http://www.mxmindia.com/2012/03/brands-focus-on-cartoon-channels-as-viewership-stats-change/

@AIMA Congress: 'Marketing is always a challenge'
The two-day conference saw a panel of eminent speakers from various sectors who exchanged their thoughts on the changing dynamics of marketing.
http://www.mxmindia.com/2012/03/aima-world-marketing-congress-marketing-always-a-challenge/

[PR] There's nothing wrong in lobbying: Sharif Rangnekar
In conversation with MxM India’s Shruti Pushkarna, Sharif Rangnekar, CEO & Director, Integral PR advises future PR managers to be good journalists and have more sources than one when it comes to information-gathering.
http://www.mxmindia.com/2012/03/pr-channel-you-have-to-be-like-a-really-good-journalist-sharif-rangnekar/

[MxM Journalism Review] Mamata, the lone change-maker
Behold the Solitary Change-Maker as she charges into the Valley of Death - cannons to the left of her, to the left of her, to the left of her
http://www.mxmindia.com/2012/03/mamata-banerjee-the-solitary-change-maker/

Ad Strat: Uninor's 'Baat baat mein recharge'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/03/ad-strat-uninors-baat-baat-mein-recharge/

Reviewing the Reviews: Paan Singh Tomar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-paan-singh-tomar/

5 things to keep in mind while starting an online venture
It is important that the co-founders have a common vision in the game. As the promoter of the business, you should clearly articulate your vision, says Rohit Sharma.
http://www.mxmindia.com/2012/03/the-anchor-5-things-to-keep-in-mind-while-starting-an-online-venture/

Anil Thakraney: News for sale
Newspapers, magazines and TV channels accepting money to write good things about political candidates changes the goal posts.
http://www.mxmindia.com/2012/03/anil-thakraney-news-for-sale/

IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine
The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011
http://www.mxmindia.com/2012/03/dainik-jagran-is-publication-1-in-irs-2011q4/

Stories on 23rd December

Claims, counter-claims rule again
Rival papers make counter-claims as IRS 2011 Q3 findings are out. There’s no need of words. We present tables of the toplines. The growth or degrowth percentages tell the story. Some spectacular successes. Others not so.
http://www.mxmindia.com/2011/12/claims-counter-claims-rule-again/

Palasa now creative partners with KG Beverages
Palasa has managed to win the creative mandates for KG Beverages, RESTLESS and BUZZ.
http://www.mxmindia.com/2011/12/palasa-now-creative-partners-with-kg-beverages/

India is a long-term play for us: Sukanti Ghosh, APCO
Unless we get PR out of being just press releases into being something a lot more sophisticated and holistic, we will not get the right people feels Sukanti Ghosh, MD, India for APCO.
http://www.mxmindia.com/2011/12/india-is-a-long-term-play-for-us/

TRAI issues consultation paper on digital cable
In order facilitate transformation to digital cable system, TRAI identified certain key issues that need to be determined.
http://www.mxmindia.com/2011/12/trai-issues-consultation-paper-on-issues-related-to-implementation-of-digital-addressable-cable-tv-systems/

IRS 2011Q3. Digital growth bestest. Cinema, Radio decline
As per the Indian Readership Survey (IRS) 2011 Q3 data, Cable & Satellite (C&S) and Internet are the two sectors which have shown the maximum growth in total reach. Radio, on the other hand, showed negative growth.
http://www.mxmindia.com/2011/12/digital-growth-bestest-as-per-irs-2011q3-cinema-radio-decline/

Vserv.mobi appoints Text 100 as its PR partner in India
The company’s offering caters to mobile publishers, app developers across platforms IOS / Android/ WP7 & J2ME.
http://www.mxmindia.com/2011/12/vserv-mobi-appoints-text-100-as-its-pr-partner-in-india/

Dance India Dance 3 premieres on December 24 at 8.30 pm
The crowds waiting for a chance to audition proved the show's popularity.
http://www.mxmindia.com/2011/12/dance-india-dance-3-premieres-on-december-24-at-8-30-pm/

The Anchor: 5 wishes for Santa to augment Digital growth in the country
Wide acceptance and understanding of the digital medium within the fraternity will lead to better returns. By Sameer Pitalwalla.
http://www.mxmindia.com/2011/12/the-anchor-5-wishes-for-santa-to-augment-digital-growth-in-the-country/

Hard Knocks: Did the flash mob benefit MM?
The question bothering me is the question that I am sure is bothering all brand managers: How did Mumbai Mirror as a brand gain from this event?.
http://www.mxmindia.com/2011/12/hard-knocks-did-the-flash-mob-benefit-mm/

Freaking News: Enough of Team Anna's high-handed ways
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/enough-of-team-annas-high-handed-ways/

Stories on 22nd December

IRS 2011Q3: Dainik Jagran rules yet again
Dainik Jagran is Daily Newspaper #1 and Vanitha is the top-read magazine, as per the Indian Readership Survey for the third quarter of 2011.
http://www.mxmindia.com/2011/12/irs-2011q3-dainik-jagran-rules-yet-again/

Prasoon Joshi is Jury Prez of Press Lotus @ Adfest 2012
He was the jury president for Film some years ago at ADFEST and now he will oversee the Press Lotus jury panel.
http://www.mxmindia.com/2011/12/prasoon-joshi-adfest%E2%80%99s-jury-president-of-press-lotus/

Taproot India gives voice to the Mumbaikars
The agency has come out with a compelling campaign for Mumbai Mirror which showcases the newspaper on a crusade giving voice to the unheard stories.
http://www.mxmindia.com/2011/12/taproot-india-gives-voice-to-the-mumbaikars/

Performance incentives? Try a trip down under for the cricket-crazy
Companies like Logitech offer incentive tours to the cricket-crazy.
http://www.mxmindia.com/2011/12/performance-incentives-try-a-trip-down-under-for-the-cricket-crazy/

Nokia leads at 30% of cellphone sales, Samsung at #2
Smartphones shipments touch 7.9 million units in first nine months, growing from 2.3 million in 1Q 2011 to over 3 million in 3Q 2011.
http://www.mxmindia.com/2011/12/mobile-sales-in-india-touch-nearly-135-million-units/

ATN launches Aapka Colors in Canada
The channel will be distributed through Asian Television Network International Limited (ATN) (TSX-SAT), Canada’s largest South Asian Broadcaster on Rogers Cable in Ontario and on recently launched Bell Fibe TV in Toronto & Montreal.
http://www.mxmindia.com/2011/12/atn-launches-aapka-colors-in-canada/

GroupM HR Team frontrunners for 6th Regional Employer Branding Awards
In the Regional Round of Employer Branding Awards for West, GroupM won five of the 10 awards in the Organisational Category.
http://www.mxmindia.com/2011/12/groupm-hr-team-frontrunners-for-the-6th-regional-employer-branding-awards/

Polaris India appoints LinOpinion as PR partner
LinOpinion will partner with Polaris to develop the best communications route to assist the brand's foray into the Indian market.
http://www.mxmindia.com/2011/12/polaris-india-appoints-linopinion-as-pr-partner/

UTV Action showcases mighty action heroes in 'Christmas Brave Hearts'
This Christmas get ready to witness an action packed line up of films from 25th December to 1st January at 8.45pm everyday.
http://www.mxmindia.com/2011/12/utv-action-showcases-mighty-action-heroes-in-%E2%80%98christmas-brave-hearts%E2%80%99/

The Anchor: 5 things that tell you this is the Hour of HR
More people looking for more jobs, more positions demanding more skilled hands. Never before, perhaps, has Human Resources been of such significance.
http://www.mxmindia.com/2011/12/the-anchor-5-things-that-tell-you-this-is-the-hour-of-hr/

Debrief: The one-upmanship trick
The challenge 'Aapke paas nahin hai kya?' makes the owner of the phone feel superior, and this trick should appeal to kids who are forever looking to outwit their seniors, to go one-up on them.
http://www.mxmindia.com/2011/12/debrief-the-one-upmanship-trick/

Dharker & Aiyar face the heat for speaking their mind
Ranjona Banerji reviews the fare on primetime news and in the papers the morning after.
http://www.mxmindia.com/2011/12/dharker-aiyar-face-the-heat-for-speaking-their-mind/