Stories on 4th May '16

India is waiting to be Tickled
It's a crisis out there with comedy content on television and in cinema, writes Shailesh Kapoor. The quality (and quantity) has been down!
http://www.mxmindia.com/?p=87249

Ranjona Banerji: No one for a Readers' Editor? + Dehrudun media blues...
In India newsrooms are run by manager-editors whose sole concern is often pleasing the management by reckless cost-cutting, writes Ranjona Banerji
http://www.mxmindia.com/?p=87250

Warc ranks MediaCom, Mumbai among Top 10 in the world
The agency has earned the 8th position in the 'top media agency' global list, up from from its 32nd position last year
http://www.mxmindia.com/?p=87226

Havas Media wins integrated mandate of Brick Eagle
The account will be handled from the Havas Media Mumbai office. The expected size of the business is upwards of INR 20Cr
http://www.mxmindia.com/?p=87222

Sanjay Shukla joins DDB MudraMax as Prez - OOH & Experiential
He joins DDB Mudra Group after a long stint at Percept where he served as COO, Percept One
http://www.mxmindia.com/?p=87223

Sony ESPN channels to telecast UFC 196 in India
The channels will host its first ever official UFC fight screening in Mumbai
http://www.mxmindia.com/?p=87225

Onida awards AC business to Zero:Zero
The agency will create a multi-media campaign to present the new range of Onida Air Conditioners during the summer of 2016
http://www.mxmindia.com/?p=87224

PNB Metlife takes the #HealthForHappiness pitch
PNB MetLife is looking to change mindset with the recent light-hearted campaign associating insurance with happiness
http://www.mxmindia.com/?p=87120

Nivea unveils new spot reduction cream
It is available at major super markets, chemists, general stores and e-commerce websites

http://www.mxmindia.com/?p=86985

Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/

Stories on 5th March

The media planner has become a zombie: Shashi Sinha
The industry veteran & Lodestar UM CEO on full service agencies, his goals, regrets... & ad awards
http://www.mxmindia.com/2012/03/the-media-planner-has-become-a-zombie-shashi-sinha/

Nokia is Green Brand of the Year, JWT & Web Chutney Green Agencies at Olive Crown awards
The event, witnessed a heady mix of creativity, entertainment, a touch of seriousness, a dash of Bollywood and some of the biggest names in the advertising, marketing and media industry
http://www.mxmindia.com/2012/03/nokia-is-green-brand-of-the-year-at-olive-crown-awards/

Mail Today launches in London
Mail Today, a product of the joint venture of the IndiaToday group-and Daily Mail of London, has entered the UK with a London edition
http://www.mxmindia.com/2012/03/mail-today-launches-in-london/

Brands focus on toon channels as viewership changes
Nearly a fifth of those watching these channels are between 25 and 44 years. And nearly four out of ten viewers of these channels are more than 14 years
http://www.mxmindia.com/2012/03/brands-focus-on-cartoon-channels-as-viewership-stats-change/

@AIMA Congress: 'Marketing is always a challenge'
The two-day conference saw a panel of eminent speakers from various sectors who exchanged their thoughts on the changing dynamics of marketing.
http://www.mxmindia.com/2012/03/aima-world-marketing-congress-marketing-always-a-challenge/

[PR] There's nothing wrong in lobbying: Sharif Rangnekar
In conversation with MxM India’s Shruti Pushkarna, Sharif Rangnekar, CEO & Director, Integral PR advises future PR managers to be good journalists and have more sources than one when it comes to information-gathering.
http://www.mxmindia.com/2012/03/pr-channel-you-have-to-be-like-a-really-good-journalist-sharif-rangnekar/

[MxM Journalism Review] Mamata, the lone change-maker
Behold the Solitary Change-Maker as she charges into the Valley of Death - cannons to the left of her, to the left of her, to the left of her
http://www.mxmindia.com/2012/03/mamata-banerjee-the-solitary-change-maker/

Ad Strat: Uninor's 'Baat baat mein recharge'
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/03/ad-strat-uninors-baat-baat-mein-recharge/

Reviewing the Reviews: Paan Singh Tomar
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/03/reviewing-the-reviews-paan-singh-tomar/

5 things to keep in mind while starting an online venture
It is important that the co-founders have a common vision in the game. As the promoter of the business, you should clearly articulate your vision, says Rohit Sharma.
http://www.mxmindia.com/2012/03/the-anchor-5-things-to-keep-in-mind-while-starting-an-online-venture/

Anil Thakraney: News for sale
Newspapers, magazines and TV channels accepting money to write good things about political candidates changes the goal posts.
http://www.mxmindia.com/2012/03/anil-thakraney-news-for-sale/

IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine
The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011
http://www.mxmindia.com/2012/03/dainik-jagran-is-publication-1-in-irs-2011q4/

Stories on 28th February

Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/


Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/


[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/


Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/


Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/


Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/


Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/


Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/


Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/


New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/


AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/


The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/


Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/


How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/