Stories on 7th Apr '17

Day 1 @ Goafest: It's celebration time
Acharya Balkrishna of Patanjali was the star speaker of Day 1 which also saw the presenting of the Media and Publisher Abby
http://www.mxmindia.com/?p=101699

Shailesh Kapoor: VOD Services: Bollywood's Latest Saviour
While original series were the talking point in the VOD space till a year ago, it's the film content available on VOD platforms that's an interesting point of study too, writes Shailesh Kapoor
http://www.mxmindia.com/?p=101694

Mindshare tops Media Abby again. Maxus & Madison in Top 3
There were a total of 1128 entries from 94 entrants. There were 53 awards given away, of which 10 were golds and 26 silvers. There was no Grand Prix given away
http://www.mxmindia.com/?p=101695

Ranjona Banerji: Let's examine the media's role in the destruction of India
"We are now told that "India's brave men" have been rescuing "Kashmiris". If there were floods in Bengal, would the headline read, "India's brave men rescue Bengalis"? Tamils? Gujaratis? Rajasthanis? How does India work for TV? Is Kashmir part of India or not? Or is it only about the subtext? Which as far as one can understand the petty mind of an Indian news anchor, might read like this: "Because there is a separatist movement in Kashmir, Kashmiris are inherently traitors to India. Kashmiris throw stones at the Indian Armed and Security Forces. Kashmiris can be Muslim. Kashmiris can be terrorists. Kashmiris can be pro-Pakistani. Therefore when the Indian Army conducts rescue operations in Kashmir, it is rescuing "Kashmiris" and not Indians and they do not deserve this help," writes Ranjona Banerji
http://www.mxmindia.com/?p=101698

Rediff appoints Siddhant Lahiri as Head - Strategic Planning in Mumbai
His experience spreads across categories like FMCG, Food, Beverages, Personal Care, OTC products and Automobiles
http://www.mxmindia.com/?p=101721

ASCI introduces a new initiative for its e-learning course
Announces an exciting Contest inviting practitioners to create a 60 sec Video on the theme - "An Advertising Brief is incomplete without the ASCI code"
http://www.mxmindia.com/?p=101723

Tenon Group revamps brand logo
The contemporized logo with its modern look, colour and lines captures the new positioning
http://www.mxmindia.com/?p=101722

Percept One announced as Transform Maharashtra's communication agency
It is an initiative by the Chief Minister of Maharashtra
http://www.mxmindia.com/?p=101648

Value 360 Communications announces partnership with Lewis
Lewis's global client roster will be able to tap into Value 360's local expertise
http://www.mxmindia.com/?p=101594

92.7 Big FM adds 14 new stations in one go
With the launch of additional 14 stations, 5 new stations will be added in Maharashtra and Goa (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), making it a total of 8 stations
http://www.mxmindia.com/?p=101724

Stories on 8th Dec 14

Adspend grew 13.2% in 2014, forecast for 2015: 13.3%:MagnaGlobal
India most dynamic among the four BRICs as per the media major's forecast + Interview with Venkatesh S, EVP, Director Intelligence Practice
http://www.mxmindia.com/2014/12/adspend-grew-13-2-in-2014-forecast-for-2015-13-3magnaglobal/

Mediaah! HuffPost and Times of India -- Great Match or Mismatch?
Do we think HuffPo India it has a future and is the Times of India-HuffPo marriage the right match or a mismatch, asks Pradyuman Maheshwari in Mediaah!.
http://www.mxmindia.com/2014/12/mediaah-huffpost-and-times-of-india-great-match-or-mismatch/

Havas Worldwide appoints Nirmalya Sen as CEO
No change is planned for the agency's management committee in India. He will report to Juan Rocamora, Chairman/CEO of Havas WW Asia Pacific.
http://www.mxmindia.com/2014/12/havas-worldwide-appoints-nirmalya-sen-as-ceo/

Lowe Lintas + Partners announces second edition of its apprenticeship program - LLAP 2
The second batch of LLAP will start on July 1, 2015 with the recruitment process currently underway.
http://www.mxmindia.com/2014/12/lowe-lintas-partners-announces-second-edition-of-its-apprenticeship-program-llap-2/

TAM numbers for Hindi & Regional Channels in Week 48
Presenting TAM data for Week 48 (November 23 to 29) for various Hindi and Regional Entertainment Channels in select India markets.
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-48/

RAM ratings for Week 47
Presenting RAM numbers for Week 47 - that's November 16 to 22, 2014.
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b7/

Amith Prabhu: People make our business
We are only as good as the people who come in to PR and make a difference. The better we are the more respect we will command, writes Amith Prabhu.
http://www.mxmindia.com/2014/12/amith-prabhu-people-make-our-business/

Johari family buys back MaXposure Media from Gruner + Jahr
The Johari family started MaXposure in 2006 and scaled it to be one of the largest magazine publishers in India.
http://www.mxmindia.com/2014/12/johari-family-buys-back-maxposure-media-from-gruner-jahr/

Celkon hands over digital mandate to Liqvd Asia
The company will now be handling the entire digital mandate for this brand.
http://www.mxmindia.com/2014/12/celkon-hands-over-digital-mandate-to-liqvd-asia/

5th edition of Big Star Entertainment Awards announced
The first awards of the season will be a 100 per cent people?s choice offering, right from the nominations to the final winners
http://www.mxmindia.com/2014/12/5th-edition-of-big-star-entertainment-awards-announced/

Stories on 15th May 14

It's Raining Revenues on Results Day
As the world gets set for the outcome of the General Elections, news channels are making hay + What to expect on MxM tomorrow
http://www.mxmindia.com/2014/05/its-raining-revenue-on-results-day/

Lowe Lintas & Partners' digital division - LinTeractive, relaunched
LinTeractive will add a layer of brand and consumer engagement expertise on top of the usual capabilities offered by most digital agencies
http://www.mxmindia.com/2014/05/lowe-lintas-partners-digital-division-linteractive-relaunched/

As UTV Stars goes Bindass, 80+ staff laid off
Around 80 employees are currently serving a month's notice and will be given salaries for three months' towards their full-and-final settlement
http://www.mxmindia.com/2014/05/as-utv-stars-goes-bindass-80-staff-laid-off/

Now, Life OK inks pact with Reliance Broadcast for film & TV awards
To be held every month, Life OK Now Awards will recognize and honour talent from the previous month in a glitzy awards ceremony
http://www.mxmindia.com/2014/05/life-ok-now-awards-to-celebrate-excellence-in-films-television/

IAMAI unveils digital agenda for new government
IAMAI has prepared a 100-day Internet agenda for the new government, given the importance of this medium to India's future and efforts to ensure good governance
http://www.mxmindia.com/2014/05/iamai-unveils-digital-agenda-for-new-government/

Stories on 13th May 14

We'll look hard at strategy, what the ad is trying to do: Neil Dawson, Kyoorius Awards
A quick Q&A with the celebrated British adman who is Foreman of the three-day awards judging that starts today
http://www.mxmindia.com/2014/05/well-look-hard-at-strategy-what-the-ad-is-trying-to-do-neil-dawson-foreman-kyoorius-ad-awards/

MxMIndia is hiring journos in Mumbai & Delhi. Only those with high energy, enthusiasm & integrity need apply
MxMIndia is now looking at Senior Reporters in Delhi and Mumbai and a junior reporter in Mumbai
http://www.mxmindia.com/2014/05/mxmindia-is-hiring-journos-in-mumbai-delhi-only-those-with-high-energy-enthusiasm-integrity-need-apply/

Maxus wins media mandate for Paytm
Maxus New Delhi has won the media investment mandate for Paytm, widely regarded as the country's largest mobile commerce platform
http://www.mxmindia.com/2014/05/maxus-wins-media-mandate-for-paytm/

RB appoints new creative agencies to global roster
Droga5, Wieden+Kennedy and McCann have been shortlisted to lead creative development for the company
http://www.mxmindia.com/2014/05/rb-appoints-new-creative-agencies-to-global-roster/

Lloyd Mathias joins HP as CMO
He was named among the Top 15 international marketers of the year by Internationalist magazine in 2007, was Chairman of the Media Research Users Council (MRUC) and Co-chairman of the Device Strategy Council of the CDMA Development Group
http://www.mxmindia.com/2014/05/lloyd-mathias-joins-hp-as-cmo/

Alok Agrawal quits @ZeeNews to join @RIL
After issuing a denial last week, Zee News CEO Alok Agrawal announced his move from Zee New to RIL via a tweet
http://www.mxmindia.com/2014/05/alok-agrawal-quits-zeenews-to-join-ril/

Ranjona Banerji: Media - new low or new dawn?
The country has run out of steam, forget the media and television takes the brunt of the tedium if only because it is the first frontier, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-media-new-low-or-new-dawn/

Dentsu assigned creative duties of Panasonic Fans
The creative duty was awarded to Dentsu based on its current creative partnership with Panasonic
http://www.mxmindia.com/2014/05/dentsu-assigned-creative-duties-of-panasonic-fans/

Nivea Soft assigns digital ideation mandate to TenTenTen
This is a rare instance where an Indian digital outfit has been signed on by a global entity for a project targeted at an international audience
http://www.mxmindia.com/2014/05/nivea-soft-assigns-digital-ideation-mandate-to-tententen/

Delhi HC asks India News to run scroll saying its not associated with India TV
The decision follows a case filed by India TV against India News for using a deceptively similar channel name
http://www.mxmindia.com/2014/05/delhi-hc-asks-india-news-to-run-scroll-saying-its-not-associated-with-india-tv/

Cheil Worldwide appoints Avinash Joshi as Head of Social Media
Joshi is an accomplished digital marketing expert with over 15 years of experience in leveraging social insights and trends in emerging technology
http://www.mxmindia.com/2014/05/cheil-worldwide-appoints-avinash-joshi-as-head-of-social-media/

TOI unveils Femina Believe academy for women
The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women
http://www.mxmindia.com/2014/05/toi-unveils-femina-believe-academy-for-women/

Yahoo News Digest now available in India
App delivers an easy-to-navigate summary of the top International news stories twice a day
http://www.mxmindia.com/2014/05/yahoo-news-digest-now-available-in-india/

92.7 Big FM pays tribute to mothers with feature film on radio
The two hour movie titled 'Maa Ke Aanchal Mein' has been written by Neelesh Misra

http://www.mxmindia.com/2014/05/92-7-big-fm-pays-tribute-to-mothers-with-feature-film-on-radio/

Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 12th Nov '13

Why the media will miss Tendulkar much
Kicking off our series on the Master & the Media, Ranjona Banerji writes on why it's tough to imagine how the media will survive once Tendulkar has retired
http://www.mxmindia.com/2013/11/why-the-media-will-miss-tendulkar-much/

Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3
Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market
http://www.mxmindia.com/2013/11/yash-raj-films-signs-big-licensing-deals-with-mattel-pepsico-etc-for-dhoom-3/

Ricky Ow to replace Steve Marcopoto as head of Turner in APAC
The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Times Internet gets on Coast
Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad
http://www.mxmindia.com/2013/11/ricky-ow-to-replace-steve-marcopoto-as-head-of-turner-in-apac/

Birla Sun Life-Big FM get together to help kids live their real passion in radio
... and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak - Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.
http://www.mxmindia.com/2013/11/birla-sun-life-big-fm-get-together-to-help-kids-live-their-real-passion-in-radio/

Stories on 24th Sep '13

Mumbai goes Social - Day 1
The first day of the Social Media Week Mumbai saw an interesting set of sessions, speakers... and some music!
http://www.mxmindia.com/?p=54344

Why is it that 'phoren' creative whizkids don't last in adland
Expats find Indian ad scene difficult, says this report following the resignation of Rediffusion YR's Sam Ahmed
http://www.mxmindia.com/?p=54323

NDTV appoints Soli Sorabjee as ombudsman. Now will he clear air on Barkha Dutt episode?
Former Attorney General and legal eagle Soli Sorabjee will provide an independent perspective on NDTV's coverage as also investigate viewer complaints against NDTV media entities
http://www.mxmindia.com/?p=54313

TRAI notifies amendments to DAS interconnection regulations
TRAI notifies amendments to the interconnection regulations applicable for Digital Addressable Cable TV Systems (DAS) and tariff order applicable for addressable systems
http://www.mxmindia.com/?p=54309

IAA webinar with Bookmyshow CEO Ashish Hemrajani on Sept 26
Ashish Hemrajani, Founder and CEO Bookmyshow.com will be live on IAA India Chapter's 'World Goes Digital' webinar series on Thursday, September 26 at 3 pm
http://www.mxmindia.com/?p=54312

Ranjona Banerji: There's more to journalism than social media
Important as social media is, it is not -- yet? -- a substitute for on-the-ground journalism
http://www.mxmindia.com/?p=54349

Big Magic Bihar & Jharkhand and 92.7 Big FM get together for 'Big Green Durga'
Month-long drive sees goddess idol created from newspapers
http://www.mxmindia.com/?p=54319

Zoom Review Show completes 200 episodes
Presented by editor-in-chief Omar Qureshi, the film reviews-based programme airs its 200th show today
http://www.mxmindia.com/?p=54310

Aim High bags 20 awards at Big Bang Awards
Bags 'PR Agency of the Year' at the Ad Club Bangalore's annual awards
http://www.mxmindia.com/?p=54311

Stories on 4th July '13

What's in a name? There's some method in the madness!
Companies carve out family names to weird combinations to capture attention
http://www.mxmindia.com/2013/07/whats-in-a-name-theres-some-method-in-the-madness/

Prasoon Joshi, Sonal Dabral, Santosh Padhi & Roopak Saluja on LIA 2013 jury
The four Indian creative whizkids have been appointed to the London International Awards 2013 juries. Judging is scheduled to take place in Las Vegas in early October
http://www.mxmindia.com/2013/07/prasoon-joshi-sonal-dabral-santosh-padhi-roopak-saluja-on-lia-2013-jury/

Jaldi 5 with Ashwin Padmanabhan: The retro way to rise in ratings in Mumbai
Ashwin Padmanabhan, Business Head of 92.7 Big FM takes our question on his Mumbai station turning retro late last month
http://www.mxmindia.com/2013/07/jaldi-5-with-ashwin-padmanabhan-the-retro-way-to-rise-in-ratings-in-mumbai/

Ormax to track online buzz for films
Ormax Media launches tool to track online buzz for Bollywood films
http://www.mxmindia.com/2013/07/ormax-to-track-online-buzz-for-films/

Starcom's SMG Convonix tracks Wimbledon online chatter
SMG Convonix unveils online tool that has already logged over 1.5mn Wimbledon-related conversations
http://www.mxmindia.com/2013/07/starcoms-smg-convonix-tracks-wimbledon-online-chatter/

Isobar launches Chennai operations
With three clients from Chennai, Aegis Media's full-service digital agency opens an office in the metrop
http://www.mxmindia.com/2013/07/isobar-launches-chennai-operations/

Ritu Midha: A single media measurement platform, anyone?
If we can develop single platform to track the media consumption habits, it would take consumer-centricity to a new level, writes Ritu Midha
http://www.mxmindia.com/2013/07/ritu-midha-a-single-media-measurement-platform-anyone/

Debrief: Maruti Swift: More reckless driving
Do creative folk have to show reckless driving to demonstrate power and zip in a car, asks Anil Thakraney

http://www.mxmindia.com/2013/07/debrief-maruti-swift-more-reckless-driving/

Stories on 1st July '13

Is Cricket a big hit in Hindi? Time for Tamil, Telugu, Bangla...?
While cricket in Hindi is a boon in HSMs, does it work for advertisers? And what about other languages?
http://www.mxmindia.com/2013/07/is-cricket-a-big-hit-in-hindi-time-for-tamil-bangla/

India TV awards creative duties to Eleven Brandworks
Hindi news broadcaster India TV has awarded its creative mandate to Eleven Brandworks. The win came after a multi-round & multi-agency pitch process
http://www.mxmindia.com/2013/07/india-tv-awards-creative-duties-to-eleven-brandworks/

92.7 Big FM goes retro in Mumbai too
Buoyed by the success in Delhi, Big FM Mumbai too adopts differentiated strategy to break clutter
http://www.mxmindia.com/2013/07/92-7-big-fm-goes-retro-in-mumbai-too/

Bimal Julka replaces Uday Varma as I&B Secretary
The 58-year-old former Special Secretary and Financial Advisor with the Ministry of External Affairs takes charge as MIB Secretary as Uday Kumar Varma retired yesterday
http://www.mxmindia.com/2013/07/bimal-julka-replaces-uday-varma-as-ib-secretary/

Prada and Gucci go balle-balle in fame index
Punjab singers are making big brands like Prada and Gucci even more famous
http://www.mxmindia.com/2013/07/prada-and-gucci-go-balle-balle-in-fame-index/

Anil Thakraney: Media must go after the RTOs
Corruption in telecom spectrum allocation, coal mining allocation etc doesn't kill anyone, not directly at least. But corrupt RTOs literally gift people the licence to kill, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-media-must-go-after-the-rtos/

Amith Prabhu: It's time to give ace communicators their due
The ABC Award which will launch this year to award two young professionals - consultancy-based and in-house, writes Amith Prabhu
http://www.mxmindia.com/2013/07/amith-prabhu-its-time-to-give-ace-communicators-their-due/

Reviewing the Reviews: Ghanchakkar fails to spin
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews

http://www.mxmindia.com/2013/07/reviewing-the-reviews-ghanchakkar-fails-to-spin/

Stories on 28th May '13

10 Things about the IPL we never want to see (or hear) again
The sixth edition of IPL saw more interest in matters off the field than on it. Presenting IPL 6's most forgettables by Ranjona Banerji
http://www.mxmindia.com/2013/05/10-things-about-the-ipl-we-never-want-to-see-or-hear-again/

Havas Media bags Neo Milk Products
Havas Media continues its account winning spree with Neo Milk Products whose flagship product in the value-added dairy segment is its brand of curds
http://www.mxmindia.com/2013/05/havas-media-bags-neo-milk-products/

Navratna Cool Talc becomes Emami's first Rs-100cr 'hero' sub-brand
Navratna Cool Talc has become the first Emami brand extension to join its Rs-100-cr brands club. Targeting a 25% volume growth Y-o-Yin FY 2013, it plans to roll out campaigns on 'Bina bijli ka Chota AC' connecting with power-cut afflicted consumers as a category expansion initiative from June onwards
http://www.mxmindia.com/2013/05/navratna-cool-talc-becomes-emamis-first-rs-100cr-hero-sub-brand/

Marco Paracciani is CMO, Apollo Tyres
Spearheading the global marketing efforts of Apollo's key product brands, Mr Paracciani will be based out of London
http://www.mxmindia.com/2013/05/marco-paracciani-is-cmo-apollo-tyres/

FPJ celebrates 30 years in Indore
As part of the celebrations, the newspaper has started the first leg of a campaign in the city
http://www.mxmindia.com/2013/05/fpj-celebrates-30-years-in-indore/

92.7 Big FM hikes ad rates by 20-30%
Reliance Broadcast Network Limited has announced a 20-30 percent increase in the advertising rates on its FM network, 92.7 Big FM. The rates will apply across its stations in metropolitan areas and tier II markets across the country
http://www.mxmindia.com/2013/05/92-7-big-fm-hikes-ad-rates-by-20-30/

Debrief: Cadbury Gems: Weak animation
The creative team had the right idea. And yet, there was something missing, the ads failed to shine. After a few exposures, boredom set in
http://www.mxmindia.com/2013/05/debrief-cadbury-gems-weak-animation/

Ranjona Banerji: The BCCI prez's trial by media
Ranjona Banerji on the how everyone other than Sunil Gavaskar has responded to BCCI president N Srinivasan's doings

http://www.mxmindia.com/2013/05/ranjona-banerji-the-bcci-prezs-trial-by-media/

Stories on 24th Apr '12

All that glitters on Akhsaya Tritiya is gold!
For, after Dhanteras, Akshaya Tritiya has emerged as the next big day for sale of jewellery
http://www.mxmindia.com/?p=18478

Peter Mukerjea: A Real Live Whodunnit?
The biggest global media business event, so far in 2012 and by all probability, in all of 2012, is about to begin this week in a court room in London, writes Peter Mukerjea in 'Media Mullings'
http://www.mxmindia.com/?p=18475

Digitization to up Pay TV penetration by 150% in 5 years, says MPA report
Digital Pay TV penetration of TV homes in India will grow from less than 20% in 2011 to 50% by 2016, and 61% by 2020, a new report by Media Partners Asia (MPA) indicates
http://www.mxmindia.com/?p=18449

Madison Media wins Crompton Greaves AOR
The agency will handle its entire range of Products including fans, lights, lighting fixtures, pumps and electric appliances
http://www.mxmindia.com/?p=18458

9XM launches international music channel 9XO
9XO is the sixth music channel from the 9XM group and will air contemporary and non-stop English and international music
http://www.mxmindia.com/?p=18448

Pakistani fashion retailers eye Indian markets
With huge demand for Pakistani muslin and lawn dresses, Pakistani retailers believe India could figure as their largest market after the US and UK if trading were to be opened up.
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92.7 BIG FM brings back the memories of Pancham Da with Yaadon Mein Pancham
The show to air across 29 HSMs and reach out to over 5mn audiences
http://www.mxmindia.com/?p=18447

Perfetti signs on Kareena Kapoor as brand ambassador for Alpenliebe 2 Choco Eclairs
This is the first instance of a celebrity endorsement in the eclairs category and also Ms Kapoor's first brand endorsement in the confectionary category
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We hope digital could translate into more benefits to clients: Ajay Chandwani
Digital is the flavour of the year, it is because digital is a new medium, it is an evolving medium and it is very fashionable these days to talk about digital, says Ajay Chandwani, Director, Percept
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We're here 2 get inspired & celebrate: Ajay Kakar
Awards are just another recognition for marketers and agencies to do more better says Ajay Kakar, CMO-Financial Services, Aditya Birla Group
http://www.mxmindia.com/?p=18466

ASCI, Goafest announce winners of 'ASCI Mobile Movie Challenge'
Competition organized to encourage self regulation in advertising huge success
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Rahul Jauhari's 5 must-do's on the Web
Rahul Jauhari on five things you can't afford to forget on the Net
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Debrief: IDEA 3G: Sirji, it's not working!
In short, IDEA fails this time on all counts. What a mess! They may as well have chosen hell as the setting. That may have been apt
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[MJR] It's all about how the media operates
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/?p=18472