Stories on 7th Nov '13

Ravi Deshpande on the hows and whys of Whyness
Former Contract bossman Ravi Deshpande gives the story behind setting up an integrated agency that combines storytelling, tech, strategy & design
http://www.mxmindia.com/2013/11/ravi-deshpande-on-the-hows-and-whys-of-whyness/

Mumbai tops Net penetration, Cal is fastest growing: IAMAI
Mumbai with 12 million internet users has emerged as the topmost city in internet penetration, followed by Delhi with 8.1 million and Hyderabad with 4.7 million internet users
http://www.mxmindia.com/2013/11/mumbai-tops-net-penetration-cal-is-fastest-growing-iamai/

Brands rewind to move fast forward
Marketers have hit the rewind button. From Rolls-Royce and Bacardi to Louis Vuitton and Fuji, top brands are touting their roots to be on the ball this season
http://www.mxmindia.com/2013/11/brands-rewind-to-move-fast-forward/

Ad Club announces Effie Awards dates, tweaks
The Effie Awards for the year will be held on Wednesday, January 15, 2014 at the Royal Western Turf Club in Mumbai
http://www.mxmindia.com/2013/11/ad-club-announces-effie-awards-dates-tweaks/

NDTV can now be watched in Singapore, la
NDTV 24x7 and Good Times launched on Singapore's StarHub TV platform

http://www.mxmindia.com/2013/11/ndtv-can-now-be-watched-in-singapore-la/

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/