Stories on 7th Jan '15

Brand Mantras from Nick Foley
A freewheeling chat with Landor's President of South East Asia Pacific & Japan, who was in India recently
http://www.mxmindia.com/2015/01/brand-mantras-with-nick-foley/

ASCI hauls up brands with misleading claims
Out of 113 advertisements against which complaints were upheld, 61 belonged to Personal and Healthcare category
http://www.mxmindia.com/2015/01/asci-hauls-up-brands-with-misleading-claims/

Sanjeev Kotnala: Will New Year Eve programming on TV ever be exciting?
TV programming in the last hours of 2014 was fighting to redefine mediocrity, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/01/will-new-year-eve-programming-on-tv-ever-be-exciting/

YuppTV launches Colors, MTV and News 18 in Singapore & Malaysia
With this move, YuppTV's offerings have become stronger in Singapore and Malaysia regions
http://www.mxmindia.com/2015/01/yupptv-launches-colors-mtv-and-news-18-in-singapore-malaysia/

Somany Ceramics' new campaign focuses on brand promotion
The brand builds the brand connect with emphasis on little moments of happiness

http://www.mxmindia.com/2015/01/somany-ceramics-new-campaign-focuses-on-brand-promotion/

Stories on 5th Nov 14

Do looooong ads work for brands?
Do the extra-long ads like the Pepsi and KitKat had around Diwali send the message better than the shorter ones?
http://www.mxmindia.com/2014/11/do-looooong-ads-work-for-brands/.

Thomas Cook assigns creative mandate to L&K Saatchi & Saatchi
The agency's Mumbai office will manage the mainline creative services for the iconic travel and tourism services MNC
http://www.mxmindia.com/2014/11/thomas-cook-assigns-creative-mandate-to-lk-saatchi-saatchi/


Kaizad Pardiwalla joins Orchard Advertising as COO
Kaizad comes with 18 years of experience in the business with the last three being at Grey where he ran the Mumbai operations
http://www.mxmindia.com/2014/11/kaizad-pardiwalla-joins-orchard-advertising-as-coo/

Sanjeev Kotnala: Why Advertsiers Have Not Kissed the Digital Frog
Digital hasn't had it so good in this nation. The current government swears by the social medium. The new smart generation is pushing for a digital shift. Yet, it looks in in India, digital will be the Crown Prince that was never crowned?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-why-advertsiers-have-not-kissed-the-digital-frog/

Hindi GEC Rishtey launches in the US & Canada
With seven channels already available in North America, IndiaCast currently has a comprehensive portfolio of brands in the region
http://www.mxmindia.com/2014/11/hindi-gec-rishtey-launches-in-the-us-canada/

Sunil Buch joins ZEEL as CBO
Sunil will also head Network Marketing, Audience Content Research, Brand Activation & Identity Strategy
http://www.mxmindia.com/2014/11/sunil-buch-joins-zeel-as-cbo/

Myntra Fashion Incuabtor to boost careers of young fashion designers
Talenthouse India has partnered on this initiative as an outreach partner and will reach out to its 10,000+ registered fashion community pan India
http://www.mxmindia.com/2014/11/myntra-fashion-incuabtor-to-boost-careers-of-young-fashion-designers/

What Ticks for Indian Consumers/ Men - Kevin Vaz and Saurabh Yagnik
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Kevin Vaz and Saurabh Yagnik

http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-men-kevin-vaz-and-saurabh-yagnik/

Stories on 4th Aug 14

In ecom-land, it's Bezos v/s Bansals
As Flipkart and Amazon battle it out for control in the marketplace, it's customers who will profit most
http://www.mxmindia.com/2014/08/in-ecom-land-its-bezos-vs-bansals/

Rajesh Gangwani, Himanshu Saxena, Joy Chauhan new heads of JWT Mumbai, Bengaluru & Colombo offices
In a communiqué issued this morning, JWT South Asia CEO Colvyn Harris announced leadership changes across the creative agency's key offices in Mumbai, Bengaluru and Sri Lanka
http://www.mxmindia.com/2014/08/rajesh-gangwani-himanshu-saxena-joy-chauhan-new-heads-of-jwt-mumbai-bengaluru-colombo-offices/

IAA Young Turks Forum to host Mahesh Bhatt and Stuart Sender
The forum will be held on August 6 at 4 pm at the International Convention Hall, Bombay Stock Exchange, Mumbai
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-to-host-mahesh-bhatt-and-stuart-sender/

News18 India announces entry into US market
News18 India will be available to all viewers on the International base pack, English News pack and Hindi Mega pack
http://www.mxmindia.com/2014/08/news18-india-announces-entry-into-us-market/

Amith Prabhu: The art of Public Relations - it is about practising what we preach
PR should no longer stand for Public Relations but the 'R' should stand for Reputation, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-the-art-of-public-relations-it-is-about-practising-what-we-preach/

BIG Magic Bihar announces season 3 of Police Files
The new season revolves around the core thought 'Soch Badlo Samaj Badlega'
http://www.mxmindia.com/2014/08/big-magic-bihar-announces-season-3-of-police-files/

New Clean & Clear campaign inspires teens to reveal true self
Leading youth skincare brand launches its 'See the Real Me' campaign

http://www.mxmindia.com/wp-admin/edit.php#

Stories on 11th Apr '14

Top 5 Voices Of Sanity in Political Debates
Even as the quality of discourse has dropped dramatically, Shailesh Kapoor finds five who make sense
http://www.mxmindia.com/2014/04/top-5-voices-of-sanity-in-political-debates/

Jaldi 5 with Ravish Kumar, ETV Kannada: Movies are like steroids, they do great things for the channel but one should never get used to them
A quick chat with Ravish Kumar, EVP Viacom18 and Business Head, ETV Kannada who is riding high on the success of ETV Kannada.From a #5 two years back, the channel has emerged as a strong #2 in the Kannada GEC space.
http://www.mxmindia.com/2014/04/jaldi-5-with-ravish-kumar-etv-kannada-movies-are-like-steroids-they-do-great-things-for-the-channel-but-one-should-never-get-used-to-them/

Colvyn Harris, Aditya Swamy & Radhika Shapoorjee in final Cannes jury list
The final categories announced include that of Branded Content and Entertainment, Creative Effectiveness, Innovation, Mobile & PR
http://www.mxmindia.com/2014/04/colvyn-harris-aditya-swamy-radhika-shapoorjee-in-final-cannes-jury-list/

IndiaCast expands News18 footprint in Asia
IndiaCast has inked deals with Mio TV by SingTel in Singapore and e-Vision by Etisalat in the Middle East
http://www.mxmindia.com/2014/04/indiacast-expands-news18-footprint-in-asia/

Nortwestern Univ inks jv with HT's Bridge School
Northwestern University School of Continuing Studies, Chicago, USA enters into a joint venture with the Bridge School of Management
http://www.mxmindia.com/2014/04/nortwestern-univ-inks-jv-with-hts-bridge-school/

Ranjona Banerji: Curses UnLtd on Social Media
The social media has become a hilarious space for journalists to throw accusations others, writes Ranjona Banerji

http://www.mxmindia.com/2014/04/ranjona-banerji-curses-unltd-on-social-media/

Stories on 28th Jan '14

Sacrificing 5 GRPs is fine, carriage fees to DTH isn't: Anuj Gandhi & Gaurav Gandhi
The IndiaCast CEO and COO on what the Dish TV decision to charge carriage fees means to them and the trade
http://www.mxmindia.com/2014/01/sacrificing-5-grps-is-fine-carriage-fees-to-dth-isnt-anuj-gandhi-gaurav-gandhi-indiacast/

Dainik Jagran is #1 daily in IRS, Hindustan is #2
While Dainik Jagran continues to be #1, Hindustan has climbed up to #2 position as Dainik Bhaskar is #3
http://www.mxmindia.com/2014/01/dainik-jagran-is-1-daily-in-irs-hindustan-is-2/

Ranjona Banerji: The Rahul Gandhi interview was more about Arnab Goswami
The whole interview sounded too structured. There was no flow and there was no charm. I for one learnt little new about Rahul Gandhi except that he has some good artwork on his walls, writes Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-the-rahul-gandhi-interview-was-more-about-arnab-goswami/

Only 13 Indian shortlists at Festival of Media APAC
Last year, there were a 31 shortlists from India, and for the 2014 edition, it's 13
http://www.mxmindia.com/2014/01/only-13-indian-shortlists-at-festival-of-media-apac/

Jaldi 5 with Nisha Narayanan: Small cities will be as important as Delhi or Mumbai
In a quick Q&A, Red FM COO Nisha Narayanan talks of how 2013 was for her radio, her plans for the stations in 2014 and where the radio sector is headed in adspends this year
http://www.mxmindia.com/2014/01/jaldi-5-with-nisha-narayanan-small-cities-will-be-as-important-as-delhi-or-mumbai/

IAA Olive Crown introduces 'Corporate Social Crusader' Award
The Olive Crown Awards This award will honour a company's commitment to being socially and environmentally responsible by engaging in CSR activity that has an impact on society
http://www.mxmindia.com/2014/01/iaa-olive-crown-introduces-corporate-social-crusader-award/

Senior alumni discuss empowerment, digital marketing at MICA's Grand Alumni Meet
Senior alumni were part of the panel discussions in the Business Conclave of the Grand Alumni Meet at MICA, Ahmedabad
http://www.mxmindia.com/2014/01/senior-alumni-discuss-empowerment-digital-marketing-at-micas-grand-alumni-meet/

India Today group launches Discovery Channel Magazine
The English monthly magazine will be priced at Rs 150 and will be edited by Jamal Sheikh

http://www.mxmindia.com/2014/01/india-today-group-launches-discovery-channel-magazine/