Stories on 6th Jan '15

What the Stars Foretell for Creative Professionals in 2015
The second of a two-part forecast by Ganeshaspeaks.com, India's #1 astro services provider. Exclusively for MxMIndia readers
http://www.mxmindia.com/2015/01/what-the-stars-foretell-for-creative-professionals-in-2015/

Gaurav Jeet Singh to head media services at Unilever South Asia
He replaces Atit Mehta as head of media services who has quit the company
http://www.mxmindia.com/2015/01/gaurav-jeet-singh-to-head-media-services-at-unilever-south-asia/

Ranjona Banerji: Battle of the Boat
Anyone who has questions about the boat is a traitor and a Congress agent and anyone who swallows every MoD press release is an uber-patriot, writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-battle-of-the-boat/

Aman Mannan appointed Group ECD at Leo Burnett
He will work closely with Raj Deepak Das towards creating work that strongly reflects the agency?s HumanKind philosophy
http://www.mxmindia.com/2015/01/aman-mannan-appointed-group-ecd-at-leo-burnett/

It's People, Product & Profit for Saurabh Varma, Leo Burnett Group CEO
The Leo Group CEO writes a mail to his team reminding them of the ambition to be among the Top 5 creative agencies in the world within the next the two years
http://www.mxmindia.com/2015/01/its-people-product-profit-for-saurabh-varma-leo-burnett-group-ceo/

Polycab launches new campaign to push its brand identity
The new commercial, directed by Pradeep Sarkar and launched by RK Swamy BBDO group highlights the vision of Polycab to provide happiness to people
http://www.mxmindia.com/2015/01/polycab-launches-new-campaign-to-push-its-brand-identity/

#fame raises $10mn in round 2 financing from TTN Ventures
Funding to drive scale-up of #fame's original video content, talent network and regional expansion
http://www.mxmindia.com/2015/01/fame-raises-10mn-in-round-2-financing-from-ttn-ventures/

Ola unveils first-ever brand campaign - Chalo Niklo
The campaign highlights the evolving consumer usage pattern for cabs - from planned travel to spontaneous movement
http://www.mxmindia.com/2015/01/ola-unveils-first-ever-brand-campaign-chalo-niklo/

94.3 Radio One launches new CSR campaign
Uday Benegal, Vicky Ratnanai,  Dalip Tahil, Shriya Saran, Rehan Poncha, Mickey Mehta and Meera Sanyal join Host Hrishi K in a live dialogue to launch campaign

http://www.mxmindia.com/2015/01/94-3-radio-one-launches-new-csr-campaign/

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/