Stories on 16th May 14

The Rise & Shine of Brand Modi
One of the many factors why the NDA emerged victorious was its ad and PR campaign. A quick chat with brand consultant Harish Bijoor
http://www.mxmindia.com/2014/05/the-rise-shine-of-brand-modi/

Ranjona Banerji: The winner is Narendra Modi, but for election results coverage: Arnab Goswami
There was drama, there was excitement, there was a studio audience and there was Arnab Goswami, writes Ranjona Banerji
http://www.mxmindia.com/wp-admin/edit.php?paged=2#

Amith Prabhu: In the end Public Relations won!
Amith Prabhu looks at how the three principal political players from the Public Relations point of view and what they did right or wrong and how they did it.
http://www.mxmindia.com/2014/05/amith-prabhu-in-the-end-public-relations-won/

IAA India Chapter, Pheroza Billimoria & Pradeep Guha win accolades at IAA World Congress
IAA's India Chapter was awarded the 2014 IAA Chapter Excellence Award with  Pradeep Guha winniing the Samir Fares Award for his contribution to IAA and Pheroza Billimoria was inducted as IAA Honorary Life Member
http://www.mxmindia.com/2014/05/iaa-india-chapter-pheroza-billimoria-pradeep-guha-win-accolades-at-iaa-world-congress/

Watch the Recorded Video of the MxM Google Hangout session on the Media Coverage of General Elections 2014
MxMIndia columnists Ranjona Banerji, Shailesh Kapoor and Amith Prabhu participated in the discussion moderated by Pradyuman Maheshwari
http://www.mxmindia.com/2014/05/watch-the-recorded-video-of-the-mxm-google-hangout-session-on-the-media-coverage-of-general-elections-2014/

Press Club Mumbai's RedInk Awards on June 7
This year's entries have also been characterized by a significant number of web-based and online journalists pitching their stories too
http://www.mxmindia.com/2014/05/press-club-mumbais-redink-awards-on-june-7/

DHFL unveils 'Aao India GharBanayein' campaign
The ad is a reflection of the Company's belief that every Indian should have a home of his own
http://www.mxmindia.com/2014/05/dhfl-unveils-aao-india-gharbanayein-campaign/

IndusInd Bank Cybercity station inaugurated in Gurgaon
IndusInd Bank owns the branding rights of Rapid Metro Station for 5 years
http://www.mxmindia.com/2014/05/indusind-bank-cybercity-station-inaugurated-in-gurgaon/

Starwatch invests in Talenthouse global
Others participating in the deal were creative firms including Dave Stewart's First Artist Bank, Gerard Butler and Jean Pigozzi
http://www.mxmindia.com/2014/05/starwatch-invests-in-talenthouse-global/

Hungama. associates with Qualcomm Design & Wireless Innovation Summit
This initiative of Hungama.com will continue to foster collaboration among device manufacturers and software & hardware component providers

http://www.mxmindia.com/2014/05/hungama-associates-with-qualcomm-design-wireless-innovation-summit/

Stories on 17th Jan '14

Marathon time for Mumbai's media mavens
Top media and marketing pros are set to run the Mumbai Marathon on Sunday, Jan 19. Some are stressing about it, some running to destress & many others just for fun
http://www.mxmindia.com/2014/01/marathon-time-for-mumbais-media-mavens/

The clock is ticking... Guidelines on TV audience measurement issued. 30 days wef Jan 16
The order on the guidelines uploaded on the Ministry of Information and Broadcasting website is dated January 16 and it clearly states that the guidelines will come into force 30 days from the date of issuance
http://www.mxmindia.com/2014/01/the-clock-is-ticking-guidelines-on-tv-audience-measurement-issued-30-days-wef-jan-16/

Shailesh Kapoor: 2014-15: Time for Hindi Non-Fiction Overhaul
The ability for non-fiction programming to get new audiences to a channel, and its ability to create excitement in the advertiser community, are reasons enough for channels to invest in this category of content aggressively, writes Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-2014-15-time-for-hindi-non-fiction-overhaul/

Ranjona Banerji: When newsmedia went nuts about Tharoor
Journalists use the term "judgment call" on what to make of news. But was this front-page worthy for L'affaire Shashi Tharoor, wonders Ranjona Banerji
http://www.mxmindia.com/2014/01/ranjona-banerji-when-newsmedia-went-nuts-about-tharoor/

94.3 Radio One hikes ad rates by 20%
The Next Radio Ltd and BBC Worldwide jv which runs seven differentiated formats in the metros has upped ad rates by 20 percent wef Feb 1
http://www.mxmindia.com/2014/01/94-3-radio-one-hikes-ad-rates-by-20/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings

http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

Stories on 13th Jan '14

We can't be without a measurement system: Hemant Bakshi
As the ghost of a measurement data-free period looms large, the ISA chairman & Hindustan Unilever ED on how the absence of a currency for buying ads will adversely impact the TV trade
http://www.mxmindia.com/2014/01/we-cant-be-without-a-measurement-system-hemant-bakshi/

Customer service top priority for marketers: Paul Writer Study
Indian marketers rate a better overall customer experience as their top priority, notes a Paul Writer study
http://www.mxmindia.com/2014/01/customer-service-top-priority-for-marketers-paul-writer-study/

Madison's Platinum wins Lafarge Cement Media AOR
Platinum Media won the account of Lafarge India in Kolkata in a multi-agency pitch. The account will be handled out of the agency's Kolkata office
http://www.mxmindia.com/2014/01/madisons-platinum-wins-lafarge-cement-media-aor/

Amith Prabhu: The Public Relations of Indian Politics
The Indian general elections is the arguably the biggest Public Relations exercise with multiple small parties wooing an electorate that no longer gets carried away by empty promises, writes Amith Prabhu
http://www.mxmindia.com/2014/01/amith-prabhu-the-public-relations-of-indian-politics/

Reviewing the Reviews: Mostly raves for Dedh Ishqiya
The film got its media hook in the form of a comeback for Madhuri Dixit, and she seems to have got a mixed welcome, notes Deepa Gahlot
http://www.mxmindia.com/2014/01/reviewing-the-reviews-mostly-raves-for-dedh-ishqiya/

SureWaves bags Rs 35-crore deal to hire talent, innovate
Canaan Partners has led a Rs 35-crore investment into Bengaluru-based digital media technology company SureWaves MediaTech
http://www.mxmindia.com/2014/01/surewaves-bags-rs-35-crore-deal-to-hire-talent-innovate/

AXN India to bring top English shows, inks content acquisition deal with CBS
AXN India announced a content acquisition deal with CBS Studios International bringing many popular from January 27
http://www.mxmindia.com/2014/01/axn-india-to-bring-top-english-shows-inks-content-acquisition-deal-with-cbs/

92.7 Big FM awarded Best Radio Station by Lion's Club in Mumbai
Big FM Mumbai was awarded 'Best Radio Station' at the 20th Lions Club Gold Awards in Mumbai last week

http://www.mxmindia.com/2014/01/92-7-big-fm-awarded-best-radio-station-by-lions-club-in-mumbai/