Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/

Stories on 14th December

The sunset gets closer...
Just a little more than six months to go before the metros kick out analog as the Lok Sabha passed the Digitization Bill yesterday
http://www.mxmindia.com/2011/12/the-sunset-gets-closer/

[PR Channel] Life after Niira Radia: PR needs good PR (and smart ideas)
The public relations business has been attracting plenty of foreign capital,  but it needs smart ideas
http://www.mxmindia.com/2011/12/pr-channel-life-after-niira-radia-pr-needs-good-pr-and-smart-ideas/

Tim Roemer joins APCO Worldwide as senior VP
The former US ambassador to India is part of the teams providing strategic counsel to international companies and governments entering global markets and expanding overseas
http://www.mxmindia.com/2011/12/tim-roemer-joins-apco-worldwide-as-senior-vp/

Colors acquires rights to telecast Screen Awards
The awards, initiated in 1994, promise to be a grand celebration of the glory, success and grandeur of Indian cinema
http://www.mxmindia.com/2011/12/colors-acquires-rights-to-telecast-screen-awards/

Fortune India brings out its top 500 ranking
It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation
http://www.mxmindia.com/2011/12/fortune-india-brings-out-its-top-500-ranking/

Big FM appoints Vivek Malhotra as head of marketing
Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations
http://www.mxmindia.com/2011/12/big-fm-appoints-vivek-malhotra-as-head-of-marketing/

Gouri Dange: Surprise! The non-Simipering talk show
The host plays mediator at times, completely at ease with himself and his guests, and never harangues. Gouri Dange is very taken with Mr Eye Candy's show
http://www.mxmindia.com/2011/12/naming-no-names-surprise-the-non-simipering-talk-show/

Anil Thakraney: The TV gas chamber
TV debates? Better spend the time watching a reality show. A porn star any day for me over a narcissistic, gassy TV anchor
http://www.mxmindia.com/2011/12/hard-knocks-the-tv-gas-chamber/

It's the Effies tonight
The much-awaited Effie Awards will recognize the best and most effective advertising of the year
http://www.mxmindia.com/2011/12/it%E2%80%99s-the-effies-tonight/

Leo Burnett bag two Young Guns bronzes
Young Guns 2011 announces the winners - India nets 3 bronze; 2 for Leo Burnett and 1 for Happy Creative.
http://www.mxmindia.com/2011/12/leo-burnett-bag-two-young-guns-bronzes/

Rannvijay, most popular non-fiction character among youth: Ormax Media
According to the November edition of Characters Youth Loves (CYL) - Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.
http://www.mxmindia.com/2011/12/rannvijay-most-popular-non-fiction-character-among-youth-ormax-media/

The Anchor: 6 things to remember when hiring mid-levels in an agency
Anil Nair on 6 things to keep in mind when hiring at mid-level in an advertising agency
http://www.mxmindia.com/2011/12/the-anchor-6-things-to-remember-when-hiring-mid-levels-in-an-agency/

Hindu on expansion (and consolidation) mode
MD K Balaji says the news stalwart has charted a growth plan to consolidate existing markets as well as tap into new markets for both The Hindu and Businessline
http://www.mxmindia.com/2011/12/hindu-on-expansion-mode/