Stories on 1st Nov '13

Why Unilever CEO Paul Polman doesn't like to worry...
...except of growing so big that there is a fear of being internally focused and losing passion about the consumer
http://www.mxmindia.com/2013/11/why-unilever-ceo-paul-polman-doesnt-like-to-worry/

Recording-breaking ratings for Chennai Express helps Zee create Diwali 'dhamaka' in GEC-land
The Shah Rukh Khan-starrer's premiere on Zee TV garners a record breaking 19541 TVTs and the channel soars to No.1 position this Diwali!
http://www.mxmindia.com/2013/11/recording-breaking-ratings-for-chennai-express-helps-zee-create-diwali-dhamaka-in-gec-land/

Watch out! The shopper next to you could be fake
This Diwali, brands hiring hordes of mystery shoppers for surreptitious research
http://www.mxmindia.com/2013/11/watch-out-the-shopper-next-to-you-could-be-fake/

OMI is now Laqshya Solutions
The Laqshya group's Outdoor Media Integrated (OMI) divisision is being rechristened Laqshya Solutions
http://www.mxmindia.com/2013/11/omi-is-now-laqshya-solutions/

Ranjona Banerji: Be damned if you write about the Right!
Ranjona Banerji on the perils of writing negatives on the BJP and the RSS, RTI, media ethics and HT Mumbai's series on Mumbai's roads
http://www.mxmindia.com/2013/11/ranjona-banerji-be-damned-if-you-write-about-the-right/

Shailesh Kapoor: The much-abused media word: Passion!
Passion is instinctive. You can't prepare for it. And you don't have to work hard to communicate it. If you are truly passionate, it reflects in your identity, writes Shailesh Kapoor
http://www.mxmindia.com/2013/11/shailesh-kapoor-the-much-abused-media-word-passion/

Stories on 31st Oct '13

Light at the end of the VUCA tunnel
Global industry captains discuss opportunities that exist in adverse business conditions at the ISA conference
http://www.mxmindia.com/2013/10/light-at-the-end-of-the-vuca-tunnel/

Oh dear! Indians find gifting to partners a pain
Titan Watches' 'Giftology' research reveals 55% of Indians find gift-buying for their partner (spouse, boyfriend and girlfriend) the hardest choice of all
http://www.mxmindia.com/2013/10/oh-dear-indians-find-gifting-to-partners-a-pain/

GroupM hires Manu Prasad as Social Media Head for South
GroupM strengthens social media practice, hires Manu Prasad from Myntra as Social Media Head for the South market
http://www.mxmindia.com/2013/10/groupm-hires-manu-prasad-as-social-media-head-for-south/

Kapil Mishra elevated to Creative Head, Mumbai @ Contract
ECD Kapil Mishra has been elevated to the position of Creative Head at Contract's Mumbai office
http://www.mxmindia.com/2013/10/kapil-mishra-elevated-to-creative-head-mumbai/

Star India to break another record with Sachin, net max number of cheers
Star India has asked fans of the master blaster to cheer "Sachin-Sachin" and break the world record of cheers for a hero who has always broken records for India!
http://www.mxmindia.com/2013/10/star-india-to-break-another-record-with-sachin-net-max-number-of-cheers/

Parle-G to get juniors curious in RBNL's kiddie talent hunt
The auditions for the show to be aired on Big Magic, Big Magic Bihar & Jharkhand and Big FM 92.7 will held across 400 schools in UP, Bihar and Jharkhand

http://www.mxmindia.com/2013/10/parle-g-to-get-juniors-curious-in-rbnls-kiddie-talent-hunt/

Stories on 1st Oct '13

He came, He Conquered

Even though the IAA Global Marketing Summit saw many gurus as speakers, it was BJP’s PM candidate Narendra Modi who stole the show
http://www.mxmindia.com/?p=54557

Where is the authenticity, asks Wally Olins @ IAAGMS
The Saffron Brand Consultants CEO and co-founder was speaking at the IAA India Chapter's Global Marketing Summit. He spoke to MxMIndia on the sidelines of the Summit
http://www.mxmindia.com/?p=54545

ISA to host Global CEO conf with Unilever big boss Paul Polman
Top Indian captains to speak at global CEO conference organized by the Indian Society of Advertisers (ISA)
http://www.mxmindia.com/?p=54543

Tata Chemicals offers ‘namak’ to Draftfcb+Ulka, retains I-Shakti for Leo Burnett
Tata Chemicals appoints Draftfcb+Ulka for Tata Salt and retains Leo Burnett for Tata I-Shakti foods
http://www.mxmindia.com/?p=54551

India TV honours bravehearts with Salaam India Awards
India TV institutes 'Officer's Choice Salaam India Awards' including awards in memory of the victim of the gruesome Delhi gangrape
http://www.mxmindia.com/?p=54553

Ranjona Banerji: Sexist media goes ballistic over 'dehati aurat' remark
The fact that being a village woman or more properly an unsophisticated female is a legitimate insult is something which the media needs to reflect on, writes Ranjona Banerji
http://www.mxmindia.com/?p=54550

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/