Stories on 12th July '13

Measurement mayhem as TAM goes weekly for some
Advertisers, media agencies are upset with TAM's decision to go weekly for some broadcasters
http://www.mxmindia.com/?p=51301


Keeping Gen Y Happy & Motivated
A greater emphasis to work-life balance is among the many things companies are doing to ensure the younger set stays satisfied
http://www.mxmindia.com/?p=51294

Colgate launches offensive to take on P&G's Oral B toothpaste
Colgate MD Prabha Parmeswaran gets aggressive to edge out P&G's newly launched Oral B toothpaste
http://www.mxmindia.com/?p=51271


Nestle's Vikas Ahuja joins Myntra as CMO
Until recently  Country Business Manager at Nestle, Vikas Ahuja has joined online fashion destination Myntra.com
http://www.mxmindia.com/?p=51289


TCS tops list of Fortune's 'India's Most Admired Companies'
Fortune India's 2013 list of Most Admired Companies done in partnership with the Hay Group sees Tata Consultancy Services topping the list with Hindustan Unilever at #2
http://www.mxmindia.com/?p=51272


Harish Bijoor hits 10k corporate speaking hours milestone
Leading brand consultant Harish Bijoor hits a milestone 10,000 corporate speaking hours landmark
http://www.mxmindia.com/?p=51277


Zee Cinema goes aggro to promote Barfi! telecast
The channel distributes 'barfis' across 8 cities to promote film's airing on July 14
http://www.mxmindia.com/?p=51273


Dream scheme to let ads pay for car EMIs
Now let your car out for ads and get EMIs paid for 36 months, courtesy Pune-based marketing firm
http://www.mxmindia.com/?p=51280


Anil Thakraney: The Great Desi Soap Factory
Each year one channel or another launches a new serial that comes with the promise of freshness, but by the tenth episode the story regresses into a family natak, rues Anil Thakraney
http://www.mxmindia.com/?p=51270

Stories on 28th Nov '12

A weekend of PR & Conversations
Four students of SIMC, Pune present a report of the two-day PRAXIS 2012 conference of PR and corporate communications professionals
http://www.mxmindia.com/2012/11/a-weekend-of-pr-conversations/

Bhaskar Das takes charge of DNA as CEO KU Rao to moves to corporate role @ Zee
Long-serving DNA CEO KU Rao moves to a corporate role at Zee, as Group CEO Dr Bhaskar Das to take charge
http://www.mxmindia.com/2012/11/bhaskar-das-takes-charge-of-dna-as-ceo-ku-rao-to-moves-to-corporate-role-zee/

Jaldi 5 with Amith Prabhu: PRAXIS brought together seniors & juniors in the PR and corp comm community
Amith Prabhu, co-chair PRAXIS 2012, reviews the conference that was held last week and what he would tell the industry captains who didn't turn up
http://www.mxmindia.com/2012/11/jaldi-5-with-amith-prabhu-praxis-brought-together-seniors-juniors-in-the-pr-and-corp-comm-community/

Thackeray funeral & Kasab execution lead to news viewership spike: Ormax study
The Bal Thackeray funeral and Ajmal Kasab execution cause a spike in news TV viewership, notes an Ormax Media study
http://www.mxmindia.com/2012/11/thackeray-funeral-kasab-execution-lead-to-news-viewership-spike-ormax-study/

Young Track by Samyak Chakrabarty: 4 key differences between youth in Europe and India
If the youth in Europe is more careful about spending, the Indian youth comes somewhere between his American and European counterparts
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-4-key-differences-between-youth-in-europe-and-india/

Fortune cooking oil wins the Master Brand Award
Master Brand Award is conferred upon the brands that appeal to mass value seeker to premium set of consumers, while constantly keeping in mind a consumer-centric FMCG approach
http://www.mxmindia.com/2012/11/fortune-cooking-oil-wins-the-master-brand-award/

AXN bags Silver at 2012 Marketing Events Awards
The channel won a silver award in the Best PR/Guerilla Marketing Stunt category for Cyril’s Family Vacation (Hawaii Edition)
http://www.mxmindia.com/2012/11/axn-bags-silver-at-2012-marketing-events-awards/

ESPN STAR Sports' Event Management Group on new high
The group has had an award-winning year with multi-year sponsorship renewals
http://www.mxmindia.com/2012/11/espn-star-sports-event-management-group-on-new-high/

The Anchor: After acquiring '24', 5 international soaps Indian GECs must adapt
A N Chorrea on 5 international soaps Indian general entertainment channels and look at acquiring and adapting
http://www.mxmindia.com/2012/11/the-anchor-after-acquiring-24-5-international-soaps-indian-gecs-must-adapt/

Anil Thakraney: Gujarat ad: Work of a lazy art director
A picture tells a thousand words but a pilfered picture tells a thousand lies, writes Anil Thakraney, commenting on the Gujarat Congress child malnutrition ad fiasco
http://www.mxmindia.com/2012/11/anil-thakraney-gujarat-ad-work-of-a-lazy-art-director/

Stories on 14th December

The sunset gets closer...
Just a little more than six months to go before the metros kick out analog as the Lok Sabha passed the Digitization Bill yesterday
http://www.mxmindia.com/2011/12/the-sunset-gets-closer/

[PR Channel] Life after Niira Radia: PR needs good PR (and smart ideas)
The public relations business has been attracting plenty of foreign capital,  but it needs smart ideas
http://www.mxmindia.com/2011/12/pr-channel-life-after-niira-radia-pr-needs-good-pr-and-smart-ideas/

Tim Roemer joins APCO Worldwide as senior VP
The former US ambassador to India is part of the teams providing strategic counsel to international companies and governments entering global markets and expanding overseas
http://www.mxmindia.com/2011/12/tim-roemer-joins-apco-worldwide-as-senior-vp/

Colors acquires rights to telecast Screen Awards
The awards, initiated in 1994, promise to be a grand celebration of the glory, success and grandeur of Indian cinema
http://www.mxmindia.com/2011/12/colors-acquires-rights-to-telecast-screen-awards/

Fortune India brings out its top 500 ranking
It comes as no surprise that the list is dominated by the oil and gas sector, led by Indian Oil Corporation, Reliance Industries, and Bharat Petroleum Corporation
http://www.mxmindia.com/2011/12/fortune-india-brings-out-its-top-500-ranking/

Big FM appoints Vivek Malhotra as head of marketing
Mr Malhotra will be responsible for developing the overall brand and communication strategy for the business and implementation rollout across the stations
http://www.mxmindia.com/2011/12/big-fm-appoints-vivek-malhotra-as-head-of-marketing/

Gouri Dange: Surprise! The non-Simipering talk show
The host plays mediator at times, completely at ease with himself and his guests, and never harangues. Gouri Dange is very taken with Mr Eye Candy's show
http://www.mxmindia.com/2011/12/naming-no-names-surprise-the-non-simipering-talk-show/

Anil Thakraney: The TV gas chamber
TV debates? Better spend the time watching a reality show. A porn star any day for me over a narcissistic, gassy TV anchor
http://www.mxmindia.com/2011/12/hard-knocks-the-tv-gas-chamber/

It's the Effies tonight
The much-awaited Effie Awards will recognize the best and most effective advertising of the year
http://www.mxmindia.com/2011/12/it%E2%80%99s-the-effies-tonight/

Leo Burnett bag two Young Guns bronzes
Young Guns 2011 announces the winners - India nets 3 bronze; 2 for Leo Burnett and 1 for Happy Creative.
http://www.mxmindia.com/2011/12/leo-burnett-bag-two-young-guns-bronzes/

Rannvijay, most popular non-fiction character among youth: Ormax Media
According to the November edition of Characters Youth Loves (CYL) - Rannvijay from MTV Roadies is the most popular character among the youth. Rannvijay was at the No 1 position in the last track as well, which was conducted during June-July this year.
http://www.mxmindia.com/2011/12/rannvijay-most-popular-non-fiction-character-among-youth-ormax-media/

The Anchor: 6 things to remember when hiring mid-levels in an agency
Anil Nair on 6 things to keep in mind when hiring at mid-level in an advertising agency
http://www.mxmindia.com/2011/12/the-anchor-6-things-to-remember-when-hiring-mid-levels-in-an-agency/

Hindu on expansion (and consolidation) mode
MD K Balaji says the news stalwart has charted a growth plan to consolidate existing markets as well as tap into new markets for both The Hindu and Businessline
http://www.mxmindia.com/2011/12/hindu-on-expansion-mode/

Stories on 21st October

Modi and Gujarati media: Two swords in one sheath

Starting with the government’s failure to protect cows, the print media has been vociferous in its criticism of Modi

http://www.mxmindia.com/2011/10/modi-and-gujarati-media-two-swords-in-one-sheath/

It was Gaddafi all the way

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/it-was-gadaffi-all-the-way/

The Anchor: 7 ways to keep a viewer glued to your channel

How do you keep viewers coming back to you in an arena that’s packed with channels and content?

http://www.mxmindia.com/2011/10/the-anchor-7-ways-to-keep-a-viewer-glued-to-your-channel/

Spotting cricket talent in the gullies

Dainik Bhaskar and Reasonable Communications launch a mega cricketing talent hunt - the T-10 Gully Cricket initiative that reaches 250 districts across 16 states.

http://www.mxmindia.com/2011/10/spotting-cricket-talent-in-the-gullies/

History chalks up high in 1st week

History channel has made its mark in the very first week itself, with 19.8 million viewers across India tuning in.

http://www.mxmindia.com/2011/10/history-chalks-up-high-in-1st-week/

IBN7 partners with Radio Mirchi for 2G

Radio Mirchi and IBN7 offer an off-beat look at current events, politics, people and happenings in a satirical tone, in the new show 2G.

http://www.mxmindia.com/2011/10/ibn7-partners-with-radio-mirchi-for-2g/

Conde Nast Traveller hits many highs

Incredible first year for Conde Nast Traveller: Editor Divia Thani Daswani

http://www.mxmindia.com/2011/10/conde-nast-traveller-hits-many-highs/

Zippo lighting up India. Sales could double in 5 years: David Warfel

Growth in India is predicted to be more than double in the next five years, says Zippo’s global marketing head, David Warfel.

http://www.mxmindia.com/2011/10/zippo-lighting-up-india/

One year celebration for Fortune India

Business monthly celebrates first anniversary with double issue

http://www.mxmindia.com/2011/10/one-year-celebration-for-fortune-india/

Hard Knocks: Katju’s unreal expectations

Broadly speaking, the Indian media is run by proprietors and not by editors. So however honest and diligent the editor might be, the control room is really run by the owner of the publication or the TV channel.

http://www.mxmindia.com/2011/10/hard-knocks-katju%E2%80%99s-unreal-expectations/

Can elite F1 supplant cricket?

Not in willow-mad India, say industry pundits, when asked if Formula One can be an alternative to cricket.

http://www.mxmindia.com/2011/10/elite-f1-can%E2%80%99t-supplant-cricket/

Don’t be scared of the Dolly Bindras in media: Shishir Joshi

However much you dislike them, hate their guts, have evidence of their alleged wrongs or have taped conversations of political coziness, you would rather shut up and lead your life.

http://www.mxmindia.com/2011/10/don%E2%80%99t-be-scared-of-the-dolly-bindras-in-the-media/

First on MxMIndia: Barkha Dutt now heads edit across NDTV, Sonia Singh is Ed Director

NDTV promotes Barkha Dutt and Sonia Singh. Dutt is Group Editor across NDTV and President of the Editorial Board and Singh NDTV's Editorial Director and President of NDTV's Ethics Committee.

http://www.mxmindia.com/2011/10/1st-on-mxmindia-barkha-dutt-now-heads-edit-across-ndtv-sonia-singh-is-ed-director-prez-of-ethics-committee/