Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Monday, 4 January 2016

Stories on 4th Jan '16

16 buzzwords that will trend in A&M in 2016
Here's a look at what will trend in the world of advertising and marketing in 2016
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Indrani Sen: A New Year's wish for an Indian Chapter of the Internet Society
The leaders of our marketing, advertising and media industries can contribute positively to the forming of Internet Regulations by forming an Indian Chapter of the Internet Society, which does not have a strong presence in India though it has an APAC Bureau, writes Indrani Sen
http://www.mxmindia.com/2016/01/16-buzzwords-that-will-trend-in-am-in-2016/

Rohit Ohri takes charge at FCB Ulka
The former Dentsu India chief is now Group Chairman and CEO at FCB Ulka
http://www.mxmindia.com/2016/01/rohit-ohri-takes-charge-at-fcb-ulka/

Anita Bose joins Madison Media Plus as COO
Anita Bose will head Madison Media's Delhi office
http://www.mxmindia.com/2016/01/anita-bose-joins-madison-media-plus-as-coo/

Amith Prabhu: 16 people to watch out in 2016 in Indian Public Relations
Amith Prabhu lists the professionals to watch out for in the year ahead.., all achievers in their own right
http://www.mxmindia.com/2016/01/amith-prabhu-16-people-to-watch-out-in-2016-in-indian-public-relations/

RAM Ratings for Week 51 - Dec 13-19, 2015
Presenting RAM Ratings for Week 51 of 2015... that's December 13-19, 2015

Friday, 14 December 2012

Stories on 14th Dec '12


What do our metro collegians want?
MxMIndia commissioned DDB Mudra Concrea to check what Mumbai and Delhi college students would like to see happen in the media
http://www.mxmindia.com/2012/12/what-do-our-metro-collegians-want/

Dentsu strengthens Southern India network
Dentsu Communications, a full service independent communications agency and a part of the Dentsu India Group, has begun operations in Kochi
http://www.mxmindia.com/2012/12/dentsu-strengthens-southern-india-network/

Cos can't claim irrelevant taglines: Court
A company cannot claim right over the punchline in its logo if it has no relevance with the products, rules Ahmedabad Court
http://www.mxmindia.com/2012/12/cos-cant-claim-irrelevant-taglines-court/

MIB on 'fastway' to cleanse systems: Seeks TRAI view to avoid MSO/LCO monopolies
Ministry of I&B seeks TRAI views over the issue of imposing reasonable restrictions on MSOs and LCOs to prevent monopolistic operations
http://www.mxmindia.com/2012/12/mib-on-fastway-to-cleanse-systems-seeks-trai-view-to-avoid-msolco-monopolies/

Paritosh Joshi: Open Secret: The New Consumer Classification System
The strength of the Indian SEC is attested to by its utility and durability over the last quarter century, but it may finally be past its 'best by' date. Enter, the NCCS
http://www.mxmindia.com/2012/12/paritosh-joshi-open-secret-the-new-consumer-classification-system/

Jaldi 5 with Martin da Costa: Time is perfect to roll out ticketed IPR events
Martin da Costa of 70EMG tells MxMIndia how 2012 has been, and what he looks forward to
http://www.mxmindia.com/2012/12/jaldi-5-with-martin-da-costa-time-is-perfect-to-roll-out-ticketed-ipr-events/

Guest Article: Adventures in an accelerated world
Accelerated change is not just a technological issue; it has to be looked at as a cultural phenomenon, writes Shaleen Sharma
http://www.mxmindia.com/2012/12/guest-article-adventures-in-an-accelerated-world/

The Anchor: 7 telltale signs in the media that winter's arrived
Winter's here, and it's not just your colleague's runny nose saying so. A N Chorrea lists 'cold signals' that the media sends out
http://www.mxmindia.com/2012/12/the-anchor-7-telltale-signs-in-the-media-that-winters-arrived/

Anil Thakraney: Lazy Indian print media
Some recent examples indicate to me that our newspapers and news magazines are still in a state of slumber. This must change very fast if print wishes to be around for a longer time than expected
http://www.mxmindia.com/2012/12/anil-thakraney-lazy-indian-print-media/

Public can seek MLM info filed by govt
The government will publish names of questionable Multi Level Marketing companies
http://www.mxmindia.com/2012/12/public-can-seek-mlm-info-filed-by-govt/

Satyamev Jayate Bags 'Indian of The Year' Special Achievement Award by CNN-IBN
Star India CEO Uday Shankar and the team behind Satyamev Jayate were honoured for their contribution in highlighting several social ills and generating awareness and solutions for them

Friday, 7 December 2012

Stories on 7th Dec '12


Did the switch to weekends impact KBC buzz?
Did the switch to a weekend airing schedule impact the buzz factor for KBC 6 or has the Big B's aura begun to fade? MxMIndia finds out
http://www.mxmindia.com/2012/12/did-the-switch-to-weekends-impact-kbc-buzz/

Hockey India wins for Meridian, OgilvyOne
Meridian Communication Mumbai has added the Hockey India League to its existing client portfolio, following a multi-agency pitch in Delhi a couple of months ago
http://www.mxmindia.com/2012/12/hockey-india-wins-for-meridian-ogilvyone/

Satyamev Jayate nets Rs 22.33 cr as donations
Season 1 of Satyamev Jayate, the Star Plus mega-show presented by actor Aamir Khan, generated around Rs 22.33 crore as donations
http://www.mxmindia.com/2012/12/satyamev-jayate-nets-rs-22-33-cr-as-donations/

Jaldi 5 with Manish Agarwal: Gamification is the next big thing
Manish Agarwal, CEO of Reliance Entertainment Digital, and speaks on gamification and a variety of issues around digital entertainment and gaming in particular
http://www.mxmindia.com/2012/12/jaldi-5-with-manish-agarwal-gamification-is-the-next-big-thing/

Shailesh Kapoor: Four things TV ratings don't tell us
As TV ratings are scheduled to make a comeback on December 19, Shailesh Kapoor writes lists four critical things that ratings don't tell us
http://www.mxmindia.com/2012/12/shailesh-kapoor-four-things-tv-ratings-dont-tell-us/

Paritosh Joshi: Statistical Doppelganger
One of the biggest problems that confounds market researchers is respondent fatigue associated with questionnaire duration. And intervier fatigue too, notes Paritosh Joshi
http://www.mxmindia.com/2012/12/paritosh-joshi-statistical-doppelganger/

HBO,  Eros tie up for 2 ad-free movie channels
HBO Asia and Eros International have made a joint announcement to launch two new premium advertising-free movie channels, HBO Defined and HBO Hits, in India
http://www.mxmindia.com/2012/12/hbo-eros-tie-up-for-2-ad-free-movie-channels/

Theatre-owners irked by Kamal's plan to release 'Vishwaroopam' on DTH
Some Chennai theatre owners are upset by actor Kamal Hassan's decision to launch his upcoming movie 'Vishwaroopam' on the DTH platform eight hours before it is released in theatres worldwide
http://www.mxmindia.com/2012/12/theatre-owners-irked-by-kamals-plan-to-release-vishwaroopam-on-dth/

Anil Thakraney: Are corporates pushing Sachin?
For the greater good, all those advertisers who have signed up Sachin should release him from the contracts immediately. There are enough young guns in Indian sports, they can fish elsewhere
http://www.mxmindia.com/2012/12/anil-thakraney-are-corporates-pushing-sachin/

Ranjona Banerji: When News TV brought an issue to life
Television may be annoyingly intrusive and terribly unprofessional at times, but the cold distance of print cannot bring an issue like treatment of women to life as television can, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-when-news-tv-brought-an-issue-to-life/

BBC TopGear Magazine India Awards 2012
The year's first car and bike awards night is here
http://www.mxmindia.com/2012/12/bbc-topgear-magazine-india-awards-2012/

WATSummit '13 to discuss new era of digi mktng
WATMedia's annual event will witness participation of prominent visionaries discussing topics that contribute to the growth of digital and advertising space
http://www.mxmindia.com/2012/12/watsummit-13-to-discuss-new-era-of-digi-mktng/

The Anchor: 5 reasons localization is important
It's a myriad mix of cultures. In good old diverse India, localization is the only way to make it work, says Rahul Kumar
http://www.mxmindia.com/2012/12/the-anchor-5-reasons-localization-is-important/

Thursday, 6 December 2012

Stories on 6th Dec '12


Memories of Ayodhya, December 6, 1992
Twenty years ago, journalists Mark Tully and Ajay Jha were at Ayodhya reporting for the BBC and Mid-Day respectively. Here's their account of what happened
http://www.mxmindia.com/2012/12/memories-of-061292/

Big retailers exit loss-making markets
Retailers like Spencer's, Future Group and others exit loss-making regions, focus on potential growth markets
http://www.mxmindia.com/2012/12/big-retailers-exit-loss-making-markets/

Jaldi 5 with Sugato Banerji: Digitization has opened up opportunities for service providers
Former Airtel DTH and Media CMO Sugato Banerji is gung-ho about taking charge as COO of What’s-On-India. He shares his views on digitization, the DTH business and why he thinks the opportunities at his new workplace are very challenging
http://www.mxmindia.com/2012/12/jaldi-5-with-sugato-banerji-digitization-has-opened-up-opportunities-for-service-providers/

9XM to sponsor 3rd Olive Crown Awards
9X Media will be principal sponsors of the third Olive Crown Awards to be held in March 2013
http://www.mxmindia.com/2012/12/9xm-to-sponsor-3rd-olive-crown-awards/

Bigg Boss, Bol Bachchan top Whats-on-India trends
Bigg Boss 6 continues to top the Whats-on-India trending report for Week 48 with Bol Bachchan on Star Gold as the top Hindi movie
http://www.mxmindia.com/2012/12/bigg-boss-bol-bachchan-top-whats-on-india-trends/

Debrief: IDEA: Honey, it isn't funny
Completely boring and a tired piece of work. A trainee copywriter would do better than this at a hurried copy test
http://www.mxmindia.com/2012/12/debrief-idea-honey-it-isnt-funny/

The Anchor: How 24x7 TV would cover Babri Masjid demolition today
A N Chorrea wanders around to write on how 24x7 News television would cover Babri Masjid demolition if it were to happen today
http://www.mxmindia.com/2012/12/the-anchor-how-would-24x7-tv-would-cover-babri-masjid-demolition-today/

Pinkathon raises breast cancer awareness with the 10km marathon and other programmes
Maximus Events are conducting a two-week-long programme at High Street Phoenix and Phoenix Marketcity to disseminate the idea of the Pinkathon and raise awareness about breast cancer
http://www.mxmindia.com/2012/12/pinkathon-raises-breast-cancer-awareness-with-the-10km-marathon-and-other-programmes/

Harper's Bazaar launches new brand campaign
Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'
http://www.mxmindia.com/2012/12/harpers-bazaar-launches-new-brand-campaign/

The Company creates colourful TVC for Caprese
International premium accessory brand Caprese has launched its latest TV commercial in India
http://www.mxmindia.com/2012/12/the-company-creates-colourful-tvc-for-caprese/

Airtel's Sugato Banerji joins What's-on-India as COO
Mr Banerji has called it a day as CMO at Airtel DTH & Media
http://www.mxmindia.com/2012/12/airtels-sugato-banerji-joins-whats-on-india-as-coo/

Club Penguin brings Coins For Change with Ryan Intnl
Ryan International School is the first school to collaborate with the Coins For Change programme in India
http://www.mxmindia.com/2012/12/club-penguin-brings-coins-for-change-with-ryan-intnl/

Wednesday, 21 November 2012

Stories on 21st Nov '12


Are we really Free to post online?
'Like' it or not, everyone is talking about Facebook and how a mere status update got a 21-year-old arrested. Can social media flourish, if every move is scrutinized?
http://www.mxmindia.com/2012/11/are-we-really-free-to-post-online/

In TAM's absence, Whats-On-India search rankings show some trends
It's been over a month since TAM Media stopped releasing weekly ratings. MxMIndia sourced What's On India's TV TRENDs report to throw up some indicators of what's popular and what's not
http://www.mxmindia.com/2012/11/in-tams-absence-whats-on-india-search-rankings-show-some-trends/

Kishore Biyani aims to fashion a $1bn biz in 2 years
Kishore Biyani aims at $1 billion business from Future Fashion in 2 years
http://www.mxmindia.com/2012/11/kishore-biyani-aims-to-fashion-a-1bn-biz-in-2-years/

StrawberryFrog launches In India
Founded in 1999, the creative agency Strawberry Frog has finally launched its operations in India. Raj Kamble has been roped to head India functions
http://www.mxmindia.com/2012/11/strawberryfrog-launches-in-india/

Jaldi 5 with Sachin Kalbag: Upholding civil liberties at all costs
In response to increasing incidences of ordinary people's freedom being curtailed, Mumbai-based daily Mid-Day has announced its People's Freedom Charter, to combat draconian and ambiguous laws. Mid-Day Editor Sachin Kalbag explains why this was necessary
http://www.mxmindia.com/2012/11/jaldi-5-with-sachin-kalbag-upholding-civil-liberties-at-all-costs/

Mediaah!: What's not right with Arnab Goswami
Just as Angry Young Man Amitabh Bachchan mesmerized the nation in the 1970s, the Angry Young Man Arnab Goswami grew big on television, writes Pradyuman Maheshwari. But he has stretched his nationalistic debates a bit much. Also, a quick look at how other channels fared with their Bal Thackeray coverage
http://www.mxmindia.com/2012/11/mediaah-whats-not-right-with-arnab-goswami/

Young Track by Samyak Chakrabarty | Causes that Young India is fighting for
Today's urban youngsters are very socially conscious and aware. Samyak Chakrabarty lists four causes that metro youth are most concerned about and taking the initiative to address
http://www.mxmindia.com/2012/11/young-track-by-samyak-chakrabarty-causes-that-young-india-is-fighting-for/

Dream Theatre launches Power Rangers Samurai merchandise
Mumbai-based brand management and licensing enterprise Dream Theatre is launching a merchandise range based on the action adventure series Power Rangers Samurai in India
http://www.mxmindia.com/2012/11/dream-theatre-launches-power-rangers-samurai-merchandise/

The Anchor: Five reasons direct marketing scores over other forms of marketing
When it comes to reaching customers, keeping costs down and getting specific, constructive feedback, direct selling has the advantage, says Manisha Amol
http://www.mxmindia.com/2012/11/the-anchor-five-reasons-direct-marketing-scores-over-other-forms-of-marketing/

Anil Thakraney: The IT Act needs to be rewritten. ASAP
The law needs to be amended. And parents need to inform and educate their children on ground realties. Because when virtual world collides with real world, the result can often be traumatic
http://www.mxmindia.com/2012/11/anil-thakraney-the-it-act-needs-to-be-rewritten-asap/

Wednesday, 12 September 2012

Stories on 12th Sep '12


Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Wednesday, 15 February 2012

Stories on 15th February

Chinese Madhouse looks to wow India
Chinese mobile ad network Madhouse enters India to offer comprehensive mobile marketing solutions
http://www.mxmindia.com/2012/02/chinese-madhouse-looks-to-wow-india/

Korean durable brands outwit Indian giants
The Indian brands today are doing what the Korean brands did when they entered India way back in late 90s, mapping their rivals' strengths and weaknesses
http://www.mxmindia.com/2012/02/korean-durable-brands-outwit-indian-giants/

Indian adspends to see +8.7% growth in 2012: MPA study
The growth will be primarily driven by MNCs investing in India and stronger MCG sector, and there could be upward revisions made in the second half of 2012
http://www.mxmindia.com/2012/02/indian-adspends-to-see-8-7-growth-in-2012-mpa-study/

Prabhat Khabar launches rural tabloid Panchayatnama
The 40 pages colour tabloid with cover price of Rs12 is first of its kind in Jharkhand and will be available in all the 4,423 Panchayats in 24 districts.
http://www.mxmindia.com/2012/02/prabhat-khabar-launches-rural-tabloid-panchayatnama/

Venke Sharma moves to Leo Burnett Indonesia
Sharma is the executive director, head of digital, technical advisor for the agency's Indonesia office. In this role he would be reporting to Thomas Sutton, country advisor, Leo Burnett Indonesia
http://www.mxmindia.com/2012/02/venke-sharma-moves-to-leo-burnett-indonesia/

Gouri Dange:  Smooth new words for same old fare
Perfectly serviceable words are being replaced by silkier ones.
http://www.mxmindia.com/2012/02/gouri-dange-smooth-new-lexicon/

Flashed y'day: O&M launches Social@Ogilvy
Ogilvy & Mather launches new cross-discipline social media practice called Social@Ogilvy.
http://www.mxmindia.com/2012/02/om-launches-socialogilvy/

Raj Kundra & Sanjay Dutt partner with YouTube for Super Fight League
Sign three-year exclusive deal with YouTube to live stream all fights on a dedicated SFL channel on YouTube.
http://www.mxmindia.com/2012/02/raj-kundra-sanjay-dutt-partner-with-youtube-for-super-fight-league/

NewsX launches The Insiders with Kalyani Shankar
The series will feature insights on key people and events that have shaped our nation as told by insiders who have held positions of power and privilege.
http://www.mxmindia.com/2012/02/newsx-launches-the-insiders-with-kalyani-shankar/

BharatMatrimony to create the world's largest wedding photo album
Kapil Dev & Romi Dev will inaugurate the www.millionweddingpics.com website and upload the first picture.
http://www.mxmindia.com/2012/02/bharatmatrimony-to-create-the-worlds-largest-wedding-photo-album/

The Anchor and a request from MxMIndia: Infinite reasons on why you must Vote tomorrow!
Participating in the polling process is a good way to help make our respective cities and towns better places to live in. And that’s reason #1 to 100... to infinity for voting
http://www.mxmindia.com/2012/02/the-anchor-and-a-request-from-mxmindia-infinite-reasons-on-why-you-must-vote-tomorrow/

Anil Thakraney: How Brand Thackeray has got devalued
Either because of old age or because of blind love for his son, Thackeray Sr has allowed the Sena brand to depreciate very badly.
http://www.mxmindia.com/2012/02/anil-thakraney-how-brand-thackeray-has-got-devalued/

Need to relook at aid
In Freaking News, RanjonaBanerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/need-to-relook-at-aid/

Tuesday, 24 January 2012

Stories on 24th January

Why the PR industry needs some PR
MSLGroup's white paper on the Indian PR industry underlines potentially growth-limiting challenges the trade faces
http://www.mxmindia.com/2012/01/why-the-pr-industry-needs-some-pr/

3 Executive Directors quit in 1.5 years... all well at Hindustan Unilever?
What ails HUL? Strategic changes by CEO Paul Polman 'upset' Indian executives
http://www.mxmindia.com/2012/01/3-exec-directors-quit-in-1-5-years-all-well-at-hindustan-unilever/

Komli Media launches Komli Labs to research digital advtg (and hence offer innovations)
Komli Labs will be primarily focused on driving innovation in digital advertising through applied research and big data analytics
http://www.mxmindia.com/2012/01/komli-media-launches-komli-labs-srinivasan-h-sengamedu-to-lead-the-team/

Full-service mobile offering for Mindshare India
Mindshare cashes in on early strengths, firms up Mobile Marketing agenda for India.
http://www.mxmindia.com/2012/01/full-service-mobile-offering-for-mindshare-india/

Walt Disney India MD Mahesh Samat resigns
Walt Disney India managing director Mahesh Samat resigns as his company is in the process of buying out UTV
http://www.mxmindia.com/2012/01/walt-disney-india-md-mahesh-samat-resigns/

Venkat Mallik to head Tribal DDB & RAPP in India
With his background in advertising, brand marketing, Data & Digital communication, Venkat Mallik brings a unique combination of skills needed to build Tribal DDB, as well as RAPP, feels Madhukar Kamath
http://www.mxmindia.com/2012/01/venkat-mallik-to-head-tribal-ddb-rapp-in-india/

Suresh Mohankumar is National Planning Head @ Dentsu
Suresh has the right combination of passion, talent and commitment to partner our creative and account management teams to take our creative product to the next level, says Rohit Ohri, Executive Chairman, DentsuIndia
http://www.mxmindia.com/2012/01/suresh-mohankumar-is-national-planning-head-dentsu/

Vivek Malhotra joins TV Today as VP - Marketing
Mr Malhotra will be responsible for developing the brand and communication strategy for leading media brands under TVTN
http://www.mxmindia.com/2012/01/vivek-malhotra-moves-to-tv-today-as-head-of-marketing-research/

Swati Mohan is VP - Prog & Ops for Fox, NGC India
Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.
http://www.mxmindia.com/2012/01/swati-mohan-is-vp-programming-ops-for-fox-ngc-india/

Social Wavelength wins 2 Biggies at WAT Awards, 2012
Mr. Sanjay Mehta and Mr Hareesh Tibrewala, co-founders of Social Wavelength, were awarded 'Social Media Entrepreneurs Of The Year 2012'
http://www.mxmindia.com/2012/01/social-wavelength-wins-2-biggies-at-wat-awards-2012/

What's-On-India launchesTV streetmaps
The maps will be used to monitor TV channel distribution and connectivity
http://www.mxmindia.com/2012/01/whats-on-india-launchestv-streetmaps/

Singham voted as the Best Film of 2011: Ormax Media
The ranking of the top 10 favourite Bollywood films of 2011 was derived basis the ‘Word of Mouth’ (WOM) score of the film, using data collected through consumer research throughout the year
http://www.mxmindia.com/2012/01/singham-voted-as-the-best-film-of-2011-ormax-media/

92.7 BIG FM presents BIG Music Parade this Republic Day
The parade has been conceptualized as an acoustic reminder for the audiences of the extravagant floats and pageantry which are displayed each year in Delhi
http://www.mxmindia.com/2012/01/92-7-big-fm-presents-big-music-parade-this-republic-day/

Future Media takes its partnership with banks to regional level for 'Sabse Saste 5 Din'
UCO Bank is the Banking Partner forMaharashtraand Madhya Pradesh, Dena Bank would be the partner forGujaratand Rajasthan and Corporation Bank for Karnataka
http://www.mxmindia.com/2012/01/future-media-takes-its-partnership-with-banks-to-regional-level-for-sabse-saste-5-din/

6 reasons why wall graffiti advertising attracts brands
The simplest medium is often the most effective – and right under our noses, writes Mihir Mody.
http://www.mxmindia.com/2012/01/the-anchor-6-reasons-why-wall-graffiti-advertising-attracts-brands/

Debrief: Titan Raga: Great attitude
Katrina looks glam and the situation is endearing. Mother and daughter living it up together warms the heart. Simple idea, zippy execution.
http://www.mxmindia.com/2012/01/debrief-titan-raga-great-attitude/

Some clarity on Rushdie, please!
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/01/some-clarity-on-rushdie-please/