Stories on 11th Mar '15

Publicis eyes the Top 3
Nakul Chopra, the agency's CEO for South Asia, has set his eyes to be in the bigger league
http://www.mxmindia.com/2015/03/publicis-eyes-the-top-3/

MSM makes most of IPL 'mauka', nets 9 sponsors
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/msm-makes-most-of-ipl-mauka-nets-9-sponsors/

Avinash Kaul appointed President of A+E Networks|TV18
The role will be in addition to his responsibility as CEO of IBN Network
http://www.mxmindia.com/2015/03/avinash-kaul-appointed-president-of-ae-networkstv18/

Madison wins media mandate of Bandhan Bank
As a bank, it will have pan-India operations and meet the credit needs of different types of customers even as offering various savings products
http://www.mxmindia.com/2015/03/madison-wins-media-mandate-of-bandhan-bank/

After Flipkart's Adiquity deal, Snapdeal eyes Komli for $300m
Online retailer Snapdeal is in advanced talks to acquire Komli Media in a deal that values the ad technology company at about $300 million, the same as when it raised funds from investors last year
http://www.mxmindia.com/2015/03/after-flipkarts-adiquity-deal-snapdeal-eyes-komli-for-300m/

Grey hosts Tor Myhren & Suresh Nair on their India sojourn
Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity
http://www.mxmindia.com/2015/03/grey-hosts-tor-myhren-suresh-nair-on-their-india-sojourn/

Sanjeev Kotnala: The Darwinian Evoloution in Advertising
The shift toward digital is a Darwinian evolutionary moment. We can naturally expect creative expertise gyrating and focussing in it than on other mediums, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-the-darwinian-evoloution-in-advertising/

Fourth Dimension hikes ad rates of Puthiya Thalaimurai
Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market
http://www.mxmindia.com/2015/03/fourth-dimension-hikes-ad-rates-of-puthiya-thalaimurai/

Maruti Suzuki back in Hakuhodo Percept stable
Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu
http://www.mxmindia.com/2015/03/maruti-suzuki-back-in-hakuhodo-percept-stable/

Reach taps into Posterscope's expertise for outdoor initiative
The campaign objective was derived from the brand name itself with an intent to reach out to the mass at all possible touch points

http://www.mxmindia.com/2015/03/reach-taps-into-posterscopes-expertise-for-outdoor-initiative/

Stories on 6th Jun 14

Ole Ola...  less than a week to go for FIFA World Cup 2014
... and Sony sits pretty on ad inventory as it inks deals with Hero Moto, Xolo, Microsoft, Havells et al
http://www.mxmindia.com/2014/06/ole-ola-less-than-a-week-to-go-for-fifa-world-cup-2014/

After much decline, now Retail awaits 'achche din'
Sector growth declines to 8% in 2013 from 32% in 2012, now awaits revival
http://www.mxmindia.com/2014/06/after-much-decline-now-retail-awaits-achche-din/

Ranjona Banerji: Media going from left to right?
Ranjona Banerji on politicians getting aggro with the media, the hysteria about Narendra Modi and how the legal wrangle between Tata Sky and Neo has cost tennis fans dearly
http://www.mxmindia.com/2014/06/ranjona-banerji-media-going-from-left-to-right/

Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?
While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-male-characters-set-to-rule-hindi-gecs/

Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates
Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

http://www.mxmindia.com/2014/06/bates-chipartners-to-acquire-temple-advtg-temple-co-founders-to-manage-bates/

Stories on 14th Apr '14

Meet Gautam Adani, the man who Rahul Gandhi & Arvind Kejriwal are gunning for
The Bajaj scooter-to-BMWs story of the Gujarat industrialist who is close to Narendra Modi
http://www.mxmindia.com/2014/04/meet-gautam-adani-the-man-who-rahul-gandhi-arvind-kejriwal-are-gunning-for/

Contract wins Amira Pure Foods account
The win happens close on the heels of the agency winning the Tata Docomo and Paytm accounts
http://www.mxmindia.com/2014/04/contract-wins-amira-pure-foods-account/

Amazon, Flipkart investing heavily on TV ads during IPL
The e-commerce firms are investing heavily in the current edition of the Indian Premier League (IPL) for buying onair advertising space
http://www.mxmindia.com/2014/04/amazon-flipkart-investing-heavily-on-tv-ads-during-ipl/

Havas wins integrated digital duties of Xolo
Havas Media Group India has won the integrated digital duties of Xolo, part of Lava International
http://www.mxmindia.com/2014/04/havas-wins-integrated-digital-duties-of-xolo/

Anand Chandrasekaran joins Bharti Airtel as Chief Product Officer
Anand will lead product conceptualization, design and development across the B2C segment of the company
http://www.mxmindia.com/2014/04/anand-chandrasekaran-joins-bharti-airtel-as-chief-product-officer/

Rahul Johri now with expanded role in Discovery APAC
Mr Johri will continue to spearhead the operations and overall growth strategy of DNAP's portfolio in the South Asian region
http://www.mxmindia.com/2014/04/rahul-johri-now-with-expanded-role-in-discovery-apac/

Blippar recreates Bhootnath Returns magic on cellphones
Blippar has powered over 200 campaigns globally and is essentially a mobile app using image recognition tech that turns physical imagery, print or products into instantaneous, interactive digital experiences
http://www.mxmindia.com/2014/04/blippar-recreates-bhootnath-returns-magic-on-cellphones/

Amith Prabhu: On the campaign trail - so much PR to learn
Public Relations is paramount in election campaigning as there are multiple internal and external stakeholders to engage with, notes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-on-the-campaign-trail-so-much-pr-to-learn/

Reviewing the Reviews: Overall appreciation for Bhootnath Returns
The idea of a ghost standing for elections against  Dharavi goon has delicious possibilities, which, most critics felt, degenerated into preachiness, notes Deepa Gahlot
http://www.mxmindia.com/2014/04/reviewing-the-reviews-overall-appreciation-for-bhootnath-returns/

Starsports.com shatters online cricket viewing record
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video
http://www.mxmindia.com/2014/04/starsports-com-shatters-online-cricket-viewing-record/

IAA discussion on whether opinion polls and media reports influence voters?
Former petroleum minister and senior BJP leader Ram Naik, veteran editor and political analyst Kumar Ketkar, Congress spokesperson Sanjay Jha and Shiv Sena spokesperson Prem Shukla participated in the discussion that was moderated by Anand Rathi, Chairman, Anand Rathi Securities
http://www.mxmindia.com/2014/04/iaa-discussion-on-whether-opinion-polls-and-media-reports-influence-voters/

Times Now, Twitter partner for Election 2014
The two would be creating dual, interactive content for both viewers and followers to be a part of t he conversation
http://www.mxmindia.com/2014/04/times-now-twitter-partner-for-election-2014/

Sachin, Saurav, Salman other biggies to star in football league
The Indian Sports League aims to ignite a revolution and enable Indian football to thrive and perform at the highest level on the international stage

http://www.mxmindia.com/2014/04/sachin-saurav-salman-other-biggies-to-star-in-football-league/