Stories on 6th Jun 14

Ole Ola...  less than a week to go for FIFA World Cup 2014
... and Sony sits pretty on ad inventory as it inks deals with Hero Moto, Xolo, Microsoft, Havells et al
http://www.mxmindia.com/2014/06/ole-ola-less-than-a-week-to-go-for-fifa-world-cup-2014/

After much decline, now Retail awaits 'achche din'
Sector growth declines to 8% in 2013 from 32% in 2012, now awaits revival
http://www.mxmindia.com/2014/06/after-much-decline-now-retail-awaits-achche-din/

Ranjona Banerji: Media going from left to right?
Ranjona Banerji on politicians getting aggro with the media, the hysteria about Narendra Modi and how the legal wrangle between Tata Sky and Neo has cost tennis fans dearly
http://www.mxmindia.com/2014/06/ranjona-banerji-media-going-from-left-to-right/

Shailesh Kapoor: Male Characters Set To Rule Hindi GECs?
While the stronghold of the women on the remote continues, the dominance of female fiction characters on television has been challenged, writes Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-male-characters-set-to-rule-hindi-gecs/

Bates CHI&Partners to acquire Temple Advtg. Temple co-founders to manage Bates
Like in the case of the Publicis Groupe’s acquisition of Law & Kenneth, and the L&K taking management control of Saatchi & Saatchi, Temple co-founders will manage WPP’s Bates CHI&Partners

http://www.mxmindia.com/2014/06/bates-chipartners-to-acquire-temple-advtg-temple-co-founders-to-manage-bates/

Stories on 27th Jan '14

Why (& How) Reliance Retail is expanding in a slow market
Averaging five new stores every six days, the Rs 10,800 cr subsidiary of Reliance Industries is inching towards profitablity
http://www.mxmindia.com/2014/01/why-how-reliance-retail-is-expanding-in-a-slow-market/

Padma Shri for Sakal chairman Pratap Pawar
The Sakal Media Group chairman is among the 127 Padma Awardees for 2014
http://www.mxmindia.com/2014/01/padma-shri-for-sakal-chairman-pratap-pawar/

News18.com launched aggregating ETV’s news
It will draw on the local newsgathering expertise of the ETV network of news channels whose Hindi services cover seven states of Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Rajasthan, Uttar Pradesh and Uttarakhand.
http://www.mxmindia.com/2014/01/news18-com-launched-aggregating-etv%e2%80%99s-news/

Indian consumers spend up to 187% more on brands they follow online: Waggener Edstrom
According to a Waggener Edstrom  study, a staggering 97 percent of those survey said they follow their favourite brands on social channels
http://www.mxmindia.com/2014/01/indian-consumers-spend-up-to-187-more-on-brands-they-follow-online-waggener-edstrom/

It's official. Sunil Lulla is now Prez-Corp Devpt, as MK Anand to join as MD & CEO, Times TV
In his new role, Mr Lulla will be working closely with Vineet Jain, Managing Director, BCCL Group and Satyan Gajwani, Chief Executive Officer, Times Internet Ltd overseeing a number of group initiatives in the areas of sports, music, international events and more
http://www.mxmindia.com/2014/01/it%e2%80%99s-official-sunil-lulla-is-now-prez-corp-devpt-as-mk-anand-to-join-as-md-ceo-times-tv/

Madison PR starts 2014 with 20 new clients
Madison Public Relations scores high with 20 new clients in Jan 2014
http://www.mxmindia.com/2014/01/madison-pr-starts-2014-with-20-new-clients/

Amith Prabhu: The PR professional-Journalist changing equation
Amith Prabhu offers ideas on how PR professionals focusing on media relations can improve their relations with journalists
http://www.mxmindia.com/2014/01/amith-prabhu-the-pr-professional-journalist-changing-equation/

Reviewing the Reviews: 1.5 to 3.5 stars for Jai Ho
Nonsense seemed to be the tone of every review with all critics well aware that Jai Ho is  the kind of film that exists in its own intellect-proof universe
http://www.mxmindia.com/2014/01/reviewing-the-reviews-1-5-to-3-5-stars-for-jai-ho/

NewsX kicks off show where guests will grill host MJ Akbar
Each week, guests will question, argue, give his opinion and probe host MJ Akbar on a topic of national significance
http://www.mxmindia.com/2014/01/newsx-kicks-off-show-where-guests-will-grill-host-mj-akbar/

Sony Six to air 2014 Six Nations Rugby
MSM’s sports channel will air the 45-day rugby tournament being played by England, Scotland, Wales, Ireland, Italy and France
http://www.mxmindia.com/2014/01/sony-six-to-air-2014-six-nations-rugby/

Stories on 27th Dec '13

Top 5 Gamechangers on Hindi GECs in 2013
Shailesh Kapoor on the gamechangers that stood out on the content side in Hindi general entertainment channels this year
http://www.mxmindia.com/2013/12/top-5-gamechangers-on-hindi-gecs-in-2013/


Fewer scam ads this year: the Ford-Tata Chem effect or agencies moving away from Abby?
The JWT-Ford and Leo Burnett-Tata Chemicals episodes or the indecision on participating in the Creative Abby may have caused a reduction in release of 'scam ads' so far
http://www.mxmindia.com/2013/12/fewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abbyfewer-scam-ads-this-year-the-ford-tata-chem-effect-or-agencies-moving-away-from-abby/

Santa Shoppers: Some retailers post higher sales than Diwali!
After subdued sales over the last two months, buyers turn Santa for beleaguered retailers during Christmas 2013
http://www.mxmindia.com/2013/12/santa-shoppers-some-retailers-post-higher-sales-than-diwali/

22feet in talks with Omnicom Group for an acquisition deal
With a roster that includes Fastrack, Axe and Red Bull, 22feet has been a target for acquisition for a while now
http://www.mxmindia.com/2013/12/22feet-in-talks-with-omnicom-group-for-an-acquisition-deal/

Stories on 11th Jun

India's Most Influential
By Invitation: Mahesh Murthy on the Pinstom list of the most influential Indian individuals and brands in the social media
http://www.mxmindia.com/2012/06/indias-new-most-influential/

Kishore Biyani not to sell stake in Big Bazaar & Food Bazaar chains
In recent weeks, the retail industry has been abuzz with speculation that the Future Group was in talks with India's richest man Mukesh Ambani to sell stake in its flagship Big Bazaar hypermarket network
http://www.mxmindia.com/2012/06/kishore-biyani-not-to-sell-stake-in-big-bazaar-food-bazaar-chains/

Decision on digitization deferred to June 15
From Friday: I & B Minister lends a patient ear to industry stakeholders’ issues with meeting the digitization sunset date of June 30 for Phase I; timelines to be discussed at the June 15 taskforce meet
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

BBC Knowledge launches brand campaign that speaks directly to parents
This is the first BBC Knowledge campaign targeted at parents; the campaign will run across mainstream dailies, magazines, outdoors and digital
http://www.mxmindia.com/2012/06/bbc-knowledge-launches-brand-campaign-that-speaks-directly-to-parents/

FMCGs saved on advertising cost in the March quarter
For 24 FMCG companies, the selling expenses as a proportion of net sales stood at 12.1 per cent - the lowest in at least the last ten quarters
http://www.mxmindia.com/2012/06/fmcgs-saved-on-advertising-cost-in-the-march-quarter/

Creativeland Asia to revamp Cinthol
Creativeland Asia has been mandated to revamp the advertising of Cinthol
http://www.mxmindia.com/2012/06/creativeland-asia-to-revamp-cinthol/

Brandlogist wins two new mandates
Wins the digital mandate for RC Cola & social media mandate for Zee TV's 'Phir Subah Hogi'
http://www.mxmindia.com/2012/06/brandlogist-wins-two-new-mandates/

Reviewing the Reviews: Shanghai
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-shanghai/

Innovation is the key to enhance online travel & tourism industry
With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online
http://www.mxmindia.com/2012/06/innovation-is-the-key-to-enhance-online-travel-tourism-industry/

92.7 BIG FM announces BIG Tamil Melody Awards 2012
An exclusive platform which will honor singers and musicians in various categories who crafted the year's super hit numbers
http://www.mxmindia.com/2012/06/92-7-big-fm-announces-big-tamil-melody-awards-2012/

Airtel bags exclusive video rights on mobile platform for UEFA Euro 2012
With this, Airtel mobile customers acrossIndiacan enjoy exclusive access to mobile and video content of soccer matches during UEFA Euro 2012
http://www.mxmindia.com/2012/06/airtel-bags-exclusive-video-rights-on-mobile-platform-for-uefa-euro-2012/

AdStrat: Fox Movies subtitle campaign
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta
http://www.mxmindia.com/2012/06/adstrat-fox-movies-subtitle-campaign/

The Anchor: Ruby Bana on 6 reasons FMCGs need to look beyond TV
The older and better established a FMCG brand becomes, the lesser and lesser must it rely on TV, says Ruby Bana
http://www.mxmindia.com/2012/06/the-anchor-ruba-bana-on-6-reasons-fmcgs-need-to-look-beyond-tv/

Anil Thakraney: You can't curb the Net, Mr Minister!
The sooner the fossil ministers of India accept that technology has outsmarted them, the better, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-you-cant-curb-the-net-mr-minister/

Ranjona Banerji: Cartoons as weapons of mass destruction!
Cartoons have caused incalculable damage in the recent past, writes Ranjona Banerji in 'Noosemaker'
http://www.mxmindia.com/2012/06/ranjona-banerji-cartoons-as-weapons-of-mass-destruction/

Stories on 17th October

First on MxMIndia: Uday Varma is new I&B Secretary

Uday Kumar Varma is new Secretary, Ministry of Information and Broadcasting

http://www.mxmindia.com/2011/10/first-on-mxmindia-uday-varma-is-new-ib-secretary/

Red FM’s Malishka is RJ No 1 in in Mumbai!

Popular radio jockey is rated as the most popular by an Ormax study

http://www.mxmindia.com/2011/10/red-fm%E2%80%99s-malishka-is-rj-no-1-in-in-mumbai/

Suresh Selvaraj quits Outlook

Suresh Selvaraj resigns as President, Outlook group; to take a sabbatical

http://www.mxmindia.com/2011/10/suresh-selvaraj-quits-outlook/

Get set for .Lux or .Nirma. Even .TOI, .HTMedia, .Bhaskar, .Jagran, .Zee, .Star, .Colors... .Mahuaa!

New categories of generic top level domains are to be introduced for brands, communities and cities

http://www.mxmindia.com/2011/10/get-set-for-lux-or-nirma-even-toi-htmedia-bhaskar-jagran-zee-star-colors-mahuaa/

Digitisation ups mood at trade show

Trade sentiment upbeat as over 15k professionals attend Scat 2011, the annual 3-day satellite and cable TV trade show

http://www.mxmindia.com/2011/10/digitisation-ups-mood-at-trade-show/

The Anchor: Shouvik Roy’s 6 pointers for a brand to change/refresh its corporate identity

Don’t fix what’s not broken, define the brand essence well – and research, research, research.

http://www.mxmindia.com/2011/10/the-anchor-shouvik-roy%E2%80%99s-6-points-to-keep-in-mind-when-a-brand-is-changingrefreshing-its-corporate-identity/

Retail ka Raja’s road to be debt-free

Kishore Biyani is determined to turn debt-free even if it means selling a chunk of his prized businesses

http://www.mxmindia.com/2011/10/retail-ka-raja-kishore-biyani%E2%80%99s-road-to-be-debt-free/

‘Social media is an explosion’

Domestic companies are spending over Rs 1,200 crore on social media campaigns: Assocham

http://www.mxmindia.com/2011/10/%E2%80%98social-media-is-an-explosion%E2%80%99/

Creativeland bags Godrej verticals

Creativeland Asia has won the creative mandate for two verticals of Godrej - Godrej hair colour and a new product line to be launched soon.

http://www.mxmindia.com/2011/10/creativeland-bags-godrej-verticals/

Indian of the Year awards on Oct 18

NDTV to honour excellence in the sixth edition of the Indian of the Year Awards 2011, which salute Icons of Change, on October 18 in New Delhi.

http://www.mxmindia.com/2011/10/indian-of-the-year-awards-on-oct-18/

Musical Tambola on Radio Mirchi Delhi

Listeners of Sunset Samosa on Radio Mirchi Delhi get to play Musical Tambola with Radio Mirchi RJ Naved, and stand to win cash prizes up to Rs 15,000.

http://www.mxmindia.com/2011/10/musical-tambola-on-radio-mirchi-delhi/

Magazines need to be more open: Volvo MD Tomas Ernberg (Video)

Even though creative content is at the heart of all communication, magazines which are proactive and transparent in sharing information with clients are the ones which will survive, feels Mr Tomas Ernberg of Volvo Auto.

http://www.mxmindia.com/2011/10/%E2%80%98magazines-need-to-be-more-open%E2%80%99/

Anil Thakraney: Brand SRK needs help

I really have a bad feeling about the so-called India’s most expensive film Ra One, and its debacle will hurt the SRK brand considerably.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-brand-srk-needs-help/

Reviewing the Reviews: Mod

Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases… in Reviewing the Reviews

http://www.mxmindia.com/2011/10/reviewing-the-reviews-mod/

Huge expectations from 'Good Food': Tarun Rai

WWM CEO and incoming AIM President Tarun Rai on the launch of Good Food, the Engagement Study and the future of magazines

http://www.mxmindia.com/2011/10/%E2%80%98magazine-potential-in-india-is-huge%E2%80%99/

AdStrat: Childhoods available from ideas@work

Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.

http://www.mxmindia.com/2011/10/childhoods-available/