Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Stories on 27th September

Can TOI win the Kerala race?

The Times of India gears up to make a splash in the Kerala market with last-minute touches to its plan.

http://www.mxmindia.com/2011/09/can-toi-win-the-kerala-race/

Yesterday's story: Keerthivasan tunes out of Fever, Harshad Jain is new biz head

S Keerthivasan, head of HT Media's Fever FM and music division has moved on, making way for Harshad Jain or Airtel DTH.

http://www.mxmindia.com/2011/09/keerthivasan-bids-goodbye-to-fever-fm-airtel-dths-harshad-jain-to-be-new-biz-head/

Media as an Ingredient

Introducing a new blog by Premjeet Sodhi, President, The Collaborative, Lintas Media Group

http://www.mxmindia.com/2011/09/media-as-an-ingredient/

Chitralekha honours best of times

Chitralekha Group celebrates the best of horology at the second edition of Watch World Awards 2011

http://www.mxmindia.com/2011/09/watch-world-honours-the-best-of-times/

Malls are great for Digital: Ishan Raina

Advertising veteran Ishan Raina on the evolution of OOH

http://www.mxmindia.com/2011/09/malls-are-great-for-digital-ishan-raina/

Ruby Bana joins Madison Media

Ruby Bana has joined Madison Media Group as Chief, Strategy and Insights after a long and productive stint at Havas Media

http://www.mxmindia.com/2011/09/ruby-bana-joins-madison-media-group/

J19 wins rights for Jet buses

First on MxM: J19 Max has won three-year advertising rights for 96 on-ground air transfer buses of Jet Airways across 15 major airports in India.

http://www.mxmindia.com/2011/09/j19-max-wins-ad-rights-for-jet-buses-at-15-airports/

Sam Balsara's big plans for ABC

Madison chief Sam Balsara on his key focus areas as head of the Audit Bureau of Circulation

http://www.mxmindia.com/2011/09/sam-balsara-to-head-abc/

Freaking News by Ranjona Banerji: Where’s the fizz gone?

We seem to be so wrung out and tired by recent events that even some T20 cricket tournament has not filled us with our normal passionate exuberance.

http://www.mxmindia.com/2011/09/freaking-news-by-ranjona-banerji-where%E2%80%99s-the-fizz-gone/

Slowdown? McCann, Dentsu are hiring like crazy

Hiring days are here again as McCann Erickson, Dentsu get in to the act

http://www.mxmindia.com/2011/09/slowdown-mccann-dentsu-are-hiring-like-crazy/

Anil Thakraney’s Debrief: Senseless fun

Anil Thakraney reviews Bisleri's new 'Stay Protected' commercial.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-senseless-fun/

9X Tashan is mobile topper too

9X Tashan has highest uptake In music genre on mobile TV

http://www.mxmindia.com/2011/09/9x-tashan-is-mobile-topper-too/

Dussehra, Durga Puja go online

Getit introduces dedicated websites for information on upcoming festivals

http://www.mxmindia.com/2011/09/dussehra-durga-puja-go-online/

PRCAI 2011 Report Unveils 'Talent Crunch'

Business outlook of PR industry in 2011 stays positive, while retaining existing talent and robust hiring remains a challenge

http://www.mxmindia.com/2011/09/prcai-2011-report-unveils-talent-crunch/

The net is as important as air - Cisco finds

Air, Food, Water, Internet - Cisco study reveals just how important internet and networks have become as fundamental resources in daily life

http://www.mxmindia.com/2011/09/the-net-is-as-important-as-air-cisco-finds/

APCO partners with Condoleezza Rice's consulting group

APCO Worldwide, RiceHadley Group Form Strategic Partnership

http://www.mxmindia.com/2011/09/apco-partners-with-condoleezza-rices-consulting-group/

The Anchor: Ashwini Deshpande on 7 points to remember while refreshing brands

Elephant Design's Ashwini Deshpande on 7 design points to keep in mind when refreshing a brand.

http://www.mxmindia.com/2011/09/the-anchor-ashwini-deshpande-on-7-design-points-to-keep-in-mind-when-refreshing-a-brand-logo/