Stories on 11th Mar '15

Publicis eyes the Top 3
Nakul Chopra, the agency's CEO for South Asia, has set his eyes to be in the bigger league
http://www.mxmindia.com/2015/03/publicis-eyes-the-top-3/

MSM makes most of IPL 'mauka', nets 9 sponsors
The morning and working hour timings of World Cup matches have made millions of sport lovers follow the action on dedicated websites, apps and social media
http://www.mxmindia.com/2015/03/msm-makes-most-of-ipl-mauka-nets-9-sponsors/

Avinash Kaul appointed President of A+E Networks|TV18
The role will be in addition to his responsibility as CEO of IBN Network
http://www.mxmindia.com/2015/03/avinash-kaul-appointed-president-of-ae-networkstv18/

Madison wins media mandate of Bandhan Bank
As a bank, it will have pan-India operations and meet the credit needs of different types of customers even as offering various savings products
http://www.mxmindia.com/2015/03/madison-wins-media-mandate-of-bandhan-bank/

After Flipkart's Adiquity deal, Snapdeal eyes Komli for $300m
Online retailer Snapdeal is in advanced talks to acquire Komli Media in a deal that values the ad technology company at about $300 million, the same as when it raised funds from investors last year
http://www.mxmindia.com/2015/03/after-flipkarts-adiquity-deal-snapdeal-eyes-komli-for-300m/

Grey hosts Tor Myhren & Suresh Nair on their India sojourn
Whilst Tor and Suresh see India as a powerhouse for the growth of new businesses, they believe in today’s age of business, complexities and challenges can be overcome by fostering the culture of creativity
http://www.mxmindia.com/2015/03/grey-hosts-tor-myhren-suresh-nair-on-their-india-sojourn/

Sanjeev Kotnala: The Darwinian Evoloution in Advertising
The shift toward digital is a Darwinian evolutionary moment. We can naturally expect creative expertise gyrating and focussing in it than on other mediums, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/03/sanjeev-kotnala-the-darwinian-evoloution-in-advertising/

Fourth Dimension hikes ad rates of Puthiya Thalaimurai
Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market
http://www.mxmindia.com/2015/03/fourth-dimension-hikes-ad-rates-of-puthiya-thalaimurai/

Maruti Suzuki back in Hakuhodo Percept stable
Hakuhodo beat other agencies that were involved in the pitch comprising Lowe, Capital, Dentsu
http://www.mxmindia.com/2015/03/maruti-suzuki-back-in-hakuhodo-percept-stable/

Reach taps into Posterscope's expertise for outdoor initiative
The campaign objective was derived from the brand name itself with an intent to reach out to the mass at all possible touch points

http://www.mxmindia.com/2015/03/reach-taps-into-posterscopes-expertise-for-outdoor-initiative/

Stories on 12th Sep '12

Innovation or Gimmick?
Will the 'shivering newspaper' innovation by Volkswagen in some of the newspapers yesterday be able to pull people to test-drive and buy the cars?
http://www.mxmindia.com/2012/09/innovation-or-gimmick/

Despite Mamata, Cal is where the action is for big retailers
Kolkata is highest revenue-grossing market nationally for Future Group, Spencer's, KFC, Pantaloons and others
http://www.mxmindia.com/2012/09/despite-mamata-cal-is-where-the-action-is-for-big-retailers/

Radio stations (except AIR & BIG FM) can’t commercially exploit T20 World Cup: ICC
ICC to take legal action against radio stations and brand resorting to ambush marketing in T20 World Cup
http://www.mxmindia.com/2012/09/icc-clamps-down-on-radio-stations-commercially-exploiting-t20-world-cup/

Zee is #1 again as KBC propels Sony to a close #3
Week 36 of the TAM weekly ratings put Zee at #1 yet again with 251 points and Star Plus a close second. But the real star has been Sony at 244 on the back on KBC
http://www.mxmindia.com/2012/09/zee-is-1-again-as-kbc-propels-sony-to-a-close-3/

Online video entertainment service Box TV launched
BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device
http://www.mxmindia.com/2012/09/online-video-entertainment-service-box-tv-launched/

Gaurav Mishra now VP Insights,Innovation & Social for Asia @ MSL in Shanghai
MSLGROUP Asia has promotes social media thought leader Gaurav Mishra to VP of Insights, Innovation and Social
http://www.mxmindia.com/2012/09/gaurav-mishra-now-vp-insightsinnovation-social-for-asia-msl-in-shanghai/

Vizeum enters Coimbatore, bagging CRI Pumps
CRI Pumps, established in 1961 and associated with water lifting pumps, has roped in Vizeum India to handle its mandate
http://www.mxmindia.com/2012/09/vizeum-enters-coimbatore-bagging-cri-pumps/

Suvarna announces 1st Edition of Parivaar Awards
Star Network's Kannada general entertainment channel Suvarna has announced the first edition of its Parivaar Awards. The on-ground event will be held on September 15
http://www.mxmindia.com/2012/09/suvarna-announces-1st-edition-of-parivaar-awards/

Good Times with Arnab Goswami
The second issue of the North-east's lifestyle magazine 'Good Times' has Arnab Goswami being interviewed
http://www.mxmindia.com/2012/09/good-times-with-arnab-goswami/

Big FM to give Big Kannada Music Awards on October 13
Big FM announces the second edition of BIG Kannada Music Awards 2012, an exclusive platform that acknowledges, applauds and recognizes the versatile outstanding talent of the Kannada music fraternity
http://www.mxmindia.com/2012/09/big-fm-to-give-big-kannada-music-awards-on-october-13/

Avian Media wins PR mandate for Jabong.com
Online fashion and lifestyle shopping portal Jabong.com has appointed Avian Media as its public relations agency
http://www.mxmindia.com/2012/09/avian-media-wins-pr-mandate-for-jabong-com/

Salman bhai sends Bigg Boss 6 ad rates soaring
Bigg Boss presenter Salman Khan sends advertising rates roaring 20% in Season 6
http://www.mxmindia.com/2012/09/salman-bhai-sends-bigg-boss-6-ad-rates-soaring/

The Anchor: 4 reasons why digital media's mergers and acquisitions are a good sign
Rammohan Sundaram, CEO and MD of NetworkPlay on why the M&As seen in digital media recently is good news
http://www.mxmindia.com/2012/09/the-anchor-4-reasons-why-digital-medias-mergers-and-acquisitions-are-a-good-sign/

Anil Thakraney: Criticise. Don't piss
While I agree that charges of sedition are misplaced in this case, it is equally true that Trivedi needs to face the music
http://www.mxmindia.com/2012/09/anil-thakraney-criticise-dont-piss/

SIGNPOSTS
Day Two of our new daily feature which, as the name suggests, will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/09/signposts/

Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/