Stories on 10th Dec '15

Top 10 Digital Trends by OMG
Excerpts from the 'What Next in 2016' report presented by Omnicom Media Group India in collaboration with MICA
http://www.mxmindia.com/2015/12/top-10-digital-trends-by-omg/

Dear MxM by Jaisurya Das: Will print media be history by 2030?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-will-print-media-be-history-by-2030/

Crayon Data enters Indian market in alliance with GroupM / Mindshare
The power of media giants GroupM, Mindshare and big data start-up Crayon Data, will now be brought to Indian enterprises
http://www.mxmindia.com/2015/12/crayon-data-enters-indian-market-in-alliance-with-groupm-mindshare/

Ramesh Kumar, Sambit Bal take on expanded roles for ESPN in India
Ramesh Kumar and Sambit Bal are taking on expanded roles in the ESPN's business in India and beyond
http://www.mxmindia.com/2015/12/ramesh-kumar-sambit-bal-take-on-expanded-roles-for-espn-in-india/

JWT unveils new campaign for Horlicks
Horlicks re-launches its chocolate flavour with better taste and new packaging
http://www.mxmindia.com/2015/12/jwt-unveils-new-campaign-for-horlicks/

Absolut India Journey documents India's cultural mosaic via films
The Absolut India Journey is a tribute to the cultural melting-pot that exists in this country and the bottle design highlights India's vibrancy and ecstatic chaos
http://www.mxmindia.com/2015/12/absolut-india-journey-documents-indias-cultural-mosaic-via-films/

Dabur, Thums Up to be sponsors of the Pro-Wrestling League
The success of the existing leagues in India has convinced the founders of the PWL that the league will be immensely successful in the years to come

http://www.mxmindia.com/2015/12/dabur-thums-up-to-be-sponsors-of-the-pro-wrestling-league/

Stories on 6th Nov '13

Dhanda wasn't really manda this Diwali
Retailers cheer festive season with a bang, Diwali sales grow despite slowdown + Brands like Apple, Samsung, Nestle and Ferrero Rocher make hay
http://www.mxmindia.com/2013/11/dhanda-isnt-really-manda-this-diwali/

Ravi Deshpande sets up Whyness
The former Contract India chairman and CCO has set up Whyness Worldwide with offices in Mumbai, Paris and Boston and two strategic offshore alliance - the Boston-based big data tech firm called Findability Sciences and a branding and design company called Seenk from France
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Star junks ESPN brand, launches Star Sports with 6 channels and website
Star India announces commitment of more than Rs 20,000 crore in the sports business with non-cricketing games given fair importance
http://www.mxmindia.com/2013/11/ravi-deshpande-sets-up-whyness/

Ranjona Banerji: Star Sports network is welcome, but no unannounced switchovers please
Perhaps now Star Sports and all its channels will only buy rights to tournaments that they can actually show us, writes Ranjona Banerji
http://www.mxmindia.com/2013/11/ranjona-banerji-star-sports-network-is-welcome-but-no-unannounced-switchovers-please/

Star cashes in on Sachin mania, hikes ad rates by 40%
Cashing in on the hype surrounding Sachin Tendulkar's farewell Test matches, broadcaster Star India has raised ad rates by almost 30-40%
http://www.mxmindia.com/2013/11/star-cashes-in-on-sachin-mania-hikes-ad-rates-by-40/

DDB Mudra ropes in Sambit Mohanty as Creative Head, North
The McCann Erickson ECD will take charge of the creative duties at DDB Mudra for North India

http://www.mxmindia.com/2013/11/ddb-mudra-ropes-in-sambit-mohanty-as-creative-head-north/

Stories on 24th Jan '13

The Importance of Being Vikram Sakhuja
As the GroupM South Asia CEO assumes the Maxus Global CEO role, MxMIndia speaks to a cross-section of associates - a client and a colleague, some from competition and a honcho from a top media house
http://www.mxmindia.com/?p=40078

ESPN to turn Fox Sports from Jan 28?... though not likely in India
Given the NewsCorp acquisition, the popular sports channel will be rechristened from Monday
http://www.mxmindia.com/?p=40116

Losses widen even as sales grows for big retailers
As sales grow for big retail chains, their losses too widen taking them away from the breakeven point
http://www.mxmindia.com/?p=40080

IAA takes a gender sensitization VOW
The Violence On Women (VOW) drive will have two segments: gender sensitization seminars for content creators and multi-media advertising campaign against 'eve-teasing
http://www.mxmindia.com/?p=40073

BCCC received 8,628 complaints as of Nov '12
The Broadcasting Content Complaints Council is the independent self-regulatory body for non-news general entertainment channels
http://www.mxmindia.com/?p=40071

Shailesh Kapoor: 10 things that must change about Indian film awards
... else an Aamir Khan will continue to boycott Indian film awards and Salman Khan will not go on stage to collect his awards, writes Shailesh Kapoor
http://www.mxmindia.com/?p=40079

Jaldi 5 with BCCC chief AP Shah: Unedited foreign programmes lead to more complaints
BCCC Chairperson Justice (Retd) AP Shah tells MxMIndia about the complaints that the broadcast authority receives, and what is being done about them
http://www.mxmindia.com/?p=40070

Debrief: L&T Health Insurance: There's an elephant in the room!
The promise addresses the consumers' biggest worry, that of poor response on claims filed, so the strategy is sound. However, there's a problem: The six-hour factor gets lost in all this writing business
http://www.mxmindia.com/?p=40069

DDB, NFDC go back to roots for govt film
DDB Health & Lifestyle along with NFDC has launched 'Mitti', an anthem for the National Population Register
http://www.mxmindia.com/?p=40072

Banking on the highway of life
Axis Bank launches new campaign, 'Zindagi ke highway pe koi akele nahin badhta'
http://www.mxmindia.com/?p=40077

SET Asia participates in Pravasi Bharatiya Divas
The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians
http://www.mxmindia.com/?p=40074

Sundance-Mahindra award winners announced
Indian Sarthak Dasgupta is among four directors honoured for their visionary projects at the festival in Utah, USA
http://www.mxmindia.com/?p=40075

Ujala Asianet Film Awards held
The 15th Ujala-Asianet Film Awards 2013 were distributed at a glittering function held recently at Kochi. The event will be telecast on Feb 2 and 3
http://www.mxmindia.com/?p=40076

ANCHOR | ONE BIG IDEA by Sandeep Sharma
Need to shift emphasis to 'delivery of client's marketing objective'
http://www.mxmindia.com/?p=40068

ANCHOR | ONE BIG IDEA by N S Rajan
Paradigm shift in PR - are we geared for it?

http://www.mxmindia.com/?p=40066

Stories on 26th Dec '12

Indo-Pak series: Another historic thrash-a-thon?
Will the India-Pakistan cricket series live up to expectations? Or will advertisers and punters be disappointed? MxMIndia asks industrywallahs
http://www.mxmindia.com/2012/12/indo-pak-series-another-historic-thrash-a-thon/

Anger Management, a big deal for Comedy Central
Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media Pvt Ltd talks to MxMIndia about Comedy Central's acquisition of Charlie Sheen starrer sitcom Anger Management
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Jaldi 5 with Asheesh Chatterjee: FM will grow five times
Asheesh Chatterjee, CFO, 92.7 Big FM is positive about Phase III of FM radio licensing and the new spectrum being freed
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Madison Media appoints Amit Duggal as Director Digital
Madison Media has announced the appointment of Amit Duggal as Digital Director to head its Delhi and Kolkata Digital business
http://www.mxmindia.com/2012/12/madison-media-appoints-amit-duggal-as-director-digital/


Hathway appoints Jagdish Kumar as MD and CEO
K. Jayaraman has been elevated to the post of Vice-Chairman of the Board of Directors with effect from December 21, 2012
http://www.mxmindia.com/2012/12/hathway-appoints-jagdish-kumar-as-md-and-ceo/

Ranjona Banerji: Big Brother I&B
It's hardly the government's problem that TV channels sometimes display signs of immaturity or that coverage can get skewed or events magnified, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-big-brother-ib/

Debrief: Domino's: Pizza hai ya truth serum?
The 'truth serum' approach may work for a laboured seven-course Indian meal, but it doesn't for a fast food item
http://www.mxmindia.com/2012/12/debrief-dominos-pizza-hai-ya-truth-serum/

The Anchor: 8 gifts that the Indian media sector could do with from Santa Claus
It was Christmas yesterday, and A N Chorrea brings you a list of gifts that the various media sectors (not including advertising) could do with from Santa
http://www.mxmindia.com/2012/12/8-gifts-that-indian-media-sectors-could-do-with-from-santa/

CNBC Awaaz honours industry best at Real Estate Awards
CNBC Awaaz in association with RR Kabel hosted the 'Real Estate Awards 2012' to recognize commendable merit of visionaries and professionals from the industry
http://www.mxmindia.com/2012/12/cnbc-awaaz-honours-industry-best-at-real-estate-awards/