Stories on 7th Jun

Ready, Steady, Go? Or Delay?
As I&B Minister Ambika Soni meets stakeholders tomorrow to decide on the June 30 deadline, MxMIndia presents a status report from the 4 metros
http://www.mxmindia.com/2012/06/ready-steady-go-or-delay/


Global ad biggies like Omnicom, Publicis & Dentsu in hectic parleys to buy Taproot
Taproot's co-founders Agnello Dias and Santosh Padhi are testing the market and checking out valuations, said an insider. But this may not tantamount to an immediate sale
http://www.mxmindia.com/2012/06/global-ad-biggies-like-omnicom-publicis-dentsu-in-hectic-parleys-to-buy-taproot/


Rupert Murdoch's News Corp to buy ESPN's 50% stake in ESPN STAR Sports
The transaction, which is subject to customary regulatory approvals, will allow News Corporation unit to own and operate all ESS businesses, including STAR Sports, ESPN and STAR Cricket
http://www.mxmindia.com/2012/06/rupert-murdochs-news-corp-to-buy-espns-50-stake-in-espn-star-sports/


Mixed response to Newscorp' total control of ESS
There has been a mixed response to the announcement that Newscorp will buy ESPN’s equity stake in ESPN Star Sports
http://www.mxmindia.com/2012/06/mixed-response-to-newscorps-buy-of-espn-stake-in-ess/


How 'Fake Jhunjhunwala' writer Aditya Magal impressed the 'real' Jhunjhunwala
For four-and-a-half years, unknown to everyone, Magal has been the anonymous writer behind 'The Secret Journal of Rakesh Jhunjhunwala', a popular parody blog that tore into people in the news with biting sarcasm
http://www.mxmindia.com/2012/06/how-fake-jhunjhunwala-writer-aditya-magal-impressed-the-real-jhunjhunwala/


Aaj Tak Care Awards are good news for society: Aroon Purie
Hindi News Channel, Aaj Tak hosted the Aaj Tak Care Awards in the capital on June 6 to honour the corporate entities who are changing the face of the society by their CSR initiatives
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-are-good-news-for-society-aroon-purie/


'I Love Style' powered by Karmik on BIG CBS Love
Karmik designers like Rohit Bal, Neeta Lulla, Anamika Khanna, JJ Valaya, Rocky S, Shantanu & Nikhil, Rina Dhaka and Kavita Bhartia to be part of the show
http://www.mxmindia.com/2012/06/i-love-style-powered-by-karmik-on-big-cbs-love/


The Anchor: Upen Rai on 5 reasons why online videos are important for marketers
Video automatically increases engagement by keeping the user busy, while advertising and other messaging can be shown non-intrusive to the user experience, writes Upen Rai
http://www.mxmindia.com/2012/06/the-anchor-upen-rai-on-5-reasons-why-online-videos-are-important-for-marketers/


Debrief | Fox Movies: Brilliant!
Anil Thakraney reviews the Fox Movies ad which he says will not work in India where the average Indian male’s eyes are fixated ‘out there’ in any case
http://www.mxmindia.com/2012/06/debrief-fox-movies-brilliant/


Newspapers must make sense of TV news
Ranjona Banerji believes that the papers must devote half a page so that hapless viewers can make sense of all that the news channels air
http://www.mxmindia.com/2012/06/newspapers-should-emulate-tv-channels/

Stories on 5th Jun

Jobs Not OK Please!
Even though hiring may not have stopped entirely in some sections, there is gloom all over.
http://www.mxmindia.com/2012/06/jobs-not-ok-please/

Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax
...but the Top 3 most liked ads were: Gems - Raho Umarless, Sprite - Raasta Clear Hai and Mazaa - Har Mausam Aam.
http://www.mxmindia.com/2012/06/vodafone-pepsi-kingfisher-most-recalled-brands-in-ipl-5-ormax/

English cricket board hits slowdown for a six by selling cricket rights to ESPN Star
ESPN Star Sports bags a seven-year multi-platform contract with the English & Wales Cricket Board making the twin channels’ cricket offerings very impressives.
http://www.mxmindia.com/2012/06/english-cricket-board-hits-slowdown-for-a-six-by-selling-cricket-rights-to-espn-star/

Trusts of  Baba Ramdev, Art of Living etc emerge as large consumer product makers?
Spirituality is on the path of marketing with Baba Ramdev, Art of Living and others foraying into the consumer space.
http://www.mxmindia.com/2012/06/trusts-of-baba-ramdev-art-of-living-etc-emerge-as-large-consumer-product-makers/

Fast relief! Emami ropes in 5 sports celebs for a single brand
Emami has roped in Gautam Gambhir, Mary Kom, Vijender Singh, Saina Nehwal and Sushil Kumar as brand ambassadors for one single brand for its pain-relieving brand, Fast Relief.
http://www.mxmindia.com/2012/06/fast-relief-emami-ropes-in-5-sports-celebs-for-a-single-brand/

Aaj Tak Care Awards to be announced tomorrow
Finance Minister Pranab Mukherjee will be chief guest at the Aaj Tak Care Awards to be held in the Capital on June 6.
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-to-be-announced-tomorrow/

The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now
Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.
http://www.mxmindia.com/2012/06/the-anchor-manish-porwal-on-6-celebrities-who-marketers-have-ignored-till-now/

TV18 & Viacom18 form a strategic jv for content monetization
TV18 & Viacom18 form IndiaCast, a strategic joint venture to create India’s first multi-platform ‘content asset monetization’ entity
http://www.mxmindia.com/2012/06/tv18-viacom18-form-a-strategic-jv-for-content-monetization/

Nivea Fresh Active: Totally off-putting
The classic before/after trick may just have worked for a tea brand, but for a deo brand, the idea sucks, writes Anil Thakraney.
http://www.mxmindia.com/2012/06/nivea-fresh-active-totally-off-putting/

Gimmicky, unappetizing green times
While Ranjona Banerji commends The Times of India's for focusing on environment and getting Sunita Narain as guest ed, the stories were 'same old, same old'.
http://www.mxmindia.com/2012/06/gimmicky-unappetizing-green-times/