Stories on 7th Dec '15

Adspends in 2016 to grow 13%
According to ZenithOptimedia, television is going to be a major driver for growth. Plus an interview with Anupriya Acharya, Group CEO, ZOG India
http://www.mxmindia.com/2015/12/adspends-in-2016-to-grow-13/

Amith Prabhu: 15 interesting moves in 2015
In the first of a series of round-ups of highlights of the year that has been, Amith Prabhu list - in random order - people who made interesting career moves this year
http://www.mxmindia.com/2015/12/amith-prabhu-15-interesting-moves-in-2015/

Executive summary of ZenithOptimedia Advertising Expenditure Forecasts Dec 2015
Mobile will contribute a full 87% of all the extra adspend between 2015 and 2018, notes the ZO adex forecast report
http://www.mxmindia.com/2015/12/executive-summary-of-zenithoptimedia-advertising-expenditure-forecasts-dec-2015/

Satbir Singh quits FCB Ulka
During his stint, Singh led some memorable work across brands like Snapdeal, Tata Salt, Zee and such
http://www.mxmindia.com/2015/12/satbir-singh-quits-fcb-ulka/

MxMIndia announces BTL Baatein Live! powered by VISCOMM. Session 1 on Fri, Dec 11 with Sanjay Tripathy of HDFC Life
The first session of BTL Baatein Live! happens on Friday, December 11 with Sanjay Tripathy, Senior EVP, Marketing, Product, Digital and E-commerce, HDFC Life in Mumbai
http://www.mxmindia.com/2015/12/mxmindia-announces-btl-baatein-live-powered-by-viscomm-session-1-on-fri-dec-11-with-sanjay-tripathy-of-hdfc-life/

Baba Ramdev's Patanjali sets aside more than Rs 300cr for ads and promotion
The company recently hired actor Hema Malini to endorse its biscuit brand
http://www.mxmindia.com/2015/12/baba-ramdevs-patanjali-sets-aside-more-than-rs-300cr-for-ads-and-promotion/

RAM Ratings for Week 47 Nov 15-21, 2015
Presenting RAM Ratings for Week 47 of 2015... that's November 15-21, 2015

http://www.mxmindia.com/2015/12/ram-ratings-for-week-47-nov-15-21-2015/

Stories on 5th Jun

Jobs Not OK Please!
Even though hiring may not have stopped entirely in some sections, there is gloom all over.
http://www.mxmindia.com/2012/06/jobs-not-ok-please/

Vodafone, Pepsi & Kingfisher most recalled brands in IPL 5: Ormax
...but the Top 3 most liked ads were: Gems - Raho Umarless, Sprite - Raasta Clear Hai and Mazaa - Har Mausam Aam.
http://www.mxmindia.com/2012/06/vodafone-pepsi-kingfisher-most-recalled-brands-in-ipl-5-ormax/

English cricket board hits slowdown for a six by selling cricket rights to ESPN Star
ESPN Star Sports bags a seven-year multi-platform contract with the English & Wales Cricket Board making the twin channels’ cricket offerings very impressives.
http://www.mxmindia.com/2012/06/english-cricket-board-hits-slowdown-for-a-six-by-selling-cricket-rights-to-espn-star/

Trusts of  Baba Ramdev, Art of Living etc emerge as large consumer product makers?
Spirituality is on the path of marketing with Baba Ramdev, Art of Living and others foraying into the consumer space.
http://www.mxmindia.com/2012/06/trusts-of-baba-ramdev-art-of-living-etc-emerge-as-large-consumer-product-makers/

Fast relief! Emami ropes in 5 sports celebs for a single brand
Emami has roped in Gautam Gambhir, Mary Kom, Vijender Singh, Saina Nehwal and Sushil Kumar as brand ambassadors for one single brand for its pain-relieving brand, Fast Relief.
http://www.mxmindia.com/2012/06/fast-relief-emami-ropes-in-5-sports-celebs-for-a-single-brand/

Aaj Tak Care Awards to be announced tomorrow
Finance Minister Pranab Mukherjee will be chief guest at the Aaj Tak Care Awards to be held in the Capital on June 6.
http://www.mxmindia.com/2012/06/aaj-tak-care-awards-to-be-announced-tomorrow/

The Anchor: Manish Porwal on 6 celebrities who marketers have ignored till now
Is there life beyond Sachin and Dhoni and Shah Rukh and Abhishek? Yes, says Manish Porwal, recommending six faces that could be tapped.
http://www.mxmindia.com/2012/06/the-anchor-manish-porwal-on-6-celebrities-who-marketers-have-ignored-till-now/

TV18 & Viacom18 form a strategic jv for content monetization
TV18 & Viacom18 form IndiaCast, a strategic joint venture to create India’s first multi-platform ‘content asset monetization’ entity
http://www.mxmindia.com/2012/06/tv18-viacom18-form-a-strategic-jv-for-content-monetization/

Nivea Fresh Active: Totally off-putting
The classic before/after trick may just have worked for a tea brand, but for a deo brand, the idea sucks, writes Anil Thakraney.
http://www.mxmindia.com/2012/06/nivea-fresh-active-totally-off-putting/

Gimmicky, unappetizing green times
While Ranjona Banerji commends The Times of India's for focusing on environment and getting Sunita Narain as guest ed, the stories were 'same old, same old'.
http://www.mxmindia.com/2012/06/gimmicky-unappetizing-green-times/