Stories on 26th Feb '14

It's not funny! The Comedy biz gets Big
The business is booming in India and has gone beyond basic stand-up acts and gags on telly
http://www.mxmindia.com/2014/02/its-not-funny-the-comedy-biz-gets-big/


IRS 2013 will not be accessible on servers after tomorrow, MRUC tells Bombay HC
All links to the IRS 2013 report will be disabled from its servers with effect from the evening of February 28, the MRUC has stated in its response to a dna petition
http://www.mxmindia.com/2014/02/irs-2013-will-not-be-accessible-on-servers-after-tomorrow-mruc-tells-bombay-hc/

Nominees announced for IAA Leadership Awards
The International Advertising Association India Chapter announced nominations for the first 12 categories of the second edition of the IAA Leadership Awards
http://www.mxmindia.com/2014/02/nominees-announced-for-aa-leadership-awards/

BARC appoints Dutch firm Civolution for watermarking tech
The Broadcast Audience Research Council moves a step further on the new measurement regime with the appointment of Civolution to work in sync with tech vendor Mediemetrie
http://www.mxmindia.com/2014/02/barc-appoints-dutch-firm-civolution-for-watermarking-tech/

Titan study pegs consumption as top priority for India's millennials
The entire consumption process has become an opportunity to enhance profile and status of millennials - from research to post-purchase, states Titan's Paradox Panel
http://www.mxmindia.com/2014/02/titan-study-pegs-consumption-as-top-priority-for-indias-millennials/

Local language content could push internet users drastically, says IAMAI
Internet users in India could increase by 24 per cent if local language content is provided on the internet, says IAMAI
http://www.mxmindia.com/2014/02/local-language-content-could-push-internet-users-drastically-says-iamai/

MTS: Making 3G access a child's play
MTS builds on the data speed factor with 3G PLUS and gets a baby to render the message
http://www.mxmindia.com/2014/02/mts-making-3g-access-a-childs-play/

Idea, Gionee as key sponsors of 'Khatron Ke Khiladi'
Colors ties up Idea Cellular, Gionee and others for Fear Factor - Khatron Ke Khiladi Season 5
http://www.mxmindia.com/2014/02/daredevilry-at-its-peak-in-season-5-of-kkk/

DISS 2014 showcases motivational entries from India
The 2014 DISS edition saw India emerge as the second biggest contributor of entries behind Russia that led the way with the highest number
http://www.mxmindia.com/2014/02/diss-2014-showcases-motivational-entries-from-india/

Red FM RJs outshine others in Delhi & Mumbai, notes Ormax
Red FM RJs shine in Mumbai & Delhi bagging the most popular tag

http://www.mxmindia.com/2014/02/red-fm-rjs-outshine-others-in-delhi-mumbai-notes-ormax/

Stories on 6th Feb '14

No mainstream,puhleez. We're Indie: Aditya Swamy
The MTV biz head on how Pepsi and MTV have got together to showcase and nurture Indie music
http://www.mxmindia.com/2014/02/no-mainstreampuhleez-were-indie-aditya-swamy/

Second edition of IAA Leadership Awards on March 1
I&B Minister to be chief guest at second edition of annual awards for excellence in marketing, advertising and media
http://www.mxmindia.com/2014/02/second-edition-of-iaa-leadership-awards-on-march-1/

Magazine body AIM asks MRUC to withdraw IRS report
The Association of Indian Magazines (AIM) has asked the Media Research Users Council (MRUC) to withdraw the IRS 2013 study
http://www.mxmindia.com/2014/02/magazine-body-aim-asks-mruc-to-withdraw-irs-report/

Week 5 sets the challenge for new Sony biz head
Week 5 viewership for Sony Entertainment Television is 298 million. Elsewhere, Zee swaps spots with Colors at #2
http://www.mxmindia.com/2014/02/week-5-sets-the-challenge-for-new-sony-biz-head/

MSM rejigs top deck. Former Star Plus biz head Nachiket Pantvaidya to steer SET. Sneha Rajani will watch on movies, Anooj 'Sab' Kapoor also takes charge of new venture
With a headline as long as this, do you need a summary :)
http://www.mxmindia.com/2014/02/msm-rejigs-top-deck-former-star-plus-biz-head-nachiket-pantvaidya-to-steer-flagship-channel-sneha-rajani-will-watch-on-movies-anooj-sab-kapoor-to-also-take-on-new-venture/

Press Club Mumbai discussion on 'what ails journalism today'
The panel includes Siddharth Vardarajan, Hartosh Singh Bal, Kumar Ketkar, Indrajit Gupta and Uday Shankar. The event is on today (Feb 6) at the Club premises starting 6.45pm
http://www.mxmindia.com/2014/02/press-club-mumbai-discussion-on-what-ails-journalism-today/

Zee 24 Taas sports new look
The brand promise of 'Stay One Step Ahead' (Raha Ek Paul Pudhe) from its existing position of 'One Step Ahead (Ek Paul Pudhe) was also unveiled
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/

Closeup and 92.7 Big FM bring back 'Antakshari' on radio
Actor Manoj Tiwari, who presented the show in the last season, will be the host of the show which will be available to listeners in UP, Bihar and Jharkhand
http://www.mxmindia.com/2014/02/zee-24-taas-sports-new-look/


IRS update: INS to decide future course today * Many papers withdraw * Legal action mulled to stop ongoing field research
The INS execom is reportedly piqued about a senior advertising honcho’s assertion that those opposing the new IRS should be banned
http://www.mxmindia.com/2014/02/irs-update-ins-to-decide-future-course-today-many-papers-withdraw-legal-action-mulled-to-stop-ongoing-field-research/

Stories on 10th Dec '13

India ad revenues to grow 11.3% in 2014: Magna Global
In 2013, adspends in India grew 7.8% although it was predicted to grow 8.7% in December 2012, an estimate which was later revised to 7.8% in June this year
http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global/

Mobile to drive growth in global adspend over next 3 years: ZO
The principal engine of adspend growth from 3.6% in 2013 to 5.3% in 2014 to 5.8% in 2015 and 2016 will be mobile technology, notes ZenithOptimedia's annual ad expenditure forecast
http://www.mxmindia.com/2013/12/mobile-to-drive-growth-in-global-adspend-over-next-3-years-zo/

PepsiCo names former Nokia MD D Shivakumar as CEO, India region
D Shivakumar, who was managing director at Nokia India before taking over as the handset maker's senior vice-president for India, Middle East and Africa in 2011, is PepsiCo India's first outsider CEO since Rajeev Bakshi who led the firm from 2001 to 2006
http://www.mxmindia.com/2013/12/pepsico-names-former-nokia-md-d-shivakumar-as-ceo-india-region/

Kartik Sharma to helm Maxus South Asia wef Jan '14
Kartik Sharma take charge from Ajit Varghese as Managing Director, Maxus South Asia next month when the latter moves into regional role as CEO, Maxus Asia-Pacific
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Star completes full control on India cricket by turning Team Sponsor till March 2017
Star India will not just be the 'Official Team Sponsor' but also have the rights to to display a commercial logo on the team clothing of the  Senior Men's Cricket Team, the Under-19 Men's Cricket Team, the Men's A-Team and the Women's Team.
http://www.mxmindia.com/2013/12/kartik-sharma-to-helm-maxus-south-asia-wef-jan-14/

Helios Media expands, elevates Bala Iyengar as COO
Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer
http://www.mxmindia.com/2013/12/helios-media-expands-elevates-bala-iyengar-as-coo/

Jaldi 5 with Aditya Swamy: Making voting cool with Rock the Vote campaign
Aditya Swamy, EVP and Business Head, MTV India on the 'Rock the Vote' campaign and how he hopes to drive home the point that it's 'cool' to vote and sport the indelible ink marker
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Ranjona Banerji: Tweedledum, Tweedledee, Twitterdom
Ranjona Banerji's found Rajya Sabha TV the best for election results given its latest figures and the studio being filled with journalists and analysts, not politicians and the discussions were robust but polite and interesting.
http://www.mxmindia.com/2013/12/jaldi-5-with-aditya-swamy-making-voting-cool-with-rock-the-vote-campaign/

Sony Six and TNA bring in wrestling champs Kurt Angle & Gail Kim to India
Other than Mumbai and Delhi, the male and female sporting stars will also visit Lucknow

http://www.mxmindia.com/2013/12/sony-six-and-tna-bring-in-wrestling-champs-kurt-angle-gail-kim-to-india/