Stories on 26th Feb '14

It's not funny! The Comedy biz gets Big
The business is booming in India and has gone beyond basic stand-up acts and gags on telly
http://www.mxmindia.com/2014/02/its-not-funny-the-comedy-biz-gets-big/


IRS 2013 will not be accessible on servers after tomorrow, MRUC tells Bombay HC
All links to the IRS 2013 report will be disabled from its servers with effect from the evening of February 28, the MRUC has stated in its response to a dna petition
http://www.mxmindia.com/2014/02/irs-2013-will-not-be-accessible-on-servers-after-tomorrow-mruc-tells-bombay-hc/

Nominees announced for IAA Leadership Awards
The International Advertising Association India Chapter announced nominations for the first 12 categories of the second edition of the IAA Leadership Awards
http://www.mxmindia.com/2014/02/nominees-announced-for-aa-leadership-awards/

BARC appoints Dutch firm Civolution for watermarking tech
The Broadcast Audience Research Council moves a step further on the new measurement regime with the appointment of Civolution to work in sync with tech vendor Mediemetrie
http://www.mxmindia.com/2014/02/barc-appoints-dutch-firm-civolution-for-watermarking-tech/

Titan study pegs consumption as top priority for India's millennials
The entire consumption process has become an opportunity to enhance profile and status of millennials - from research to post-purchase, states Titan's Paradox Panel
http://www.mxmindia.com/2014/02/titan-study-pegs-consumption-as-top-priority-for-indias-millennials/

Local language content could push internet users drastically, says IAMAI
Internet users in India could increase by 24 per cent if local language content is provided on the internet, says IAMAI
http://www.mxmindia.com/2014/02/local-language-content-could-push-internet-users-drastically-says-iamai/

MTS: Making 3G access a child's play
MTS builds on the data speed factor with 3G PLUS and gets a baby to render the message
http://www.mxmindia.com/2014/02/mts-making-3g-access-a-childs-play/

Idea, Gionee as key sponsors of 'Khatron Ke Khiladi'
Colors ties up Idea Cellular, Gionee and others for Fear Factor - Khatron Ke Khiladi Season 5
http://www.mxmindia.com/2014/02/daredevilry-at-its-peak-in-season-5-of-kkk/

DISS 2014 showcases motivational entries from India
The 2014 DISS edition saw India emerge as the second biggest contributor of entries behind Russia that led the way with the highest number
http://www.mxmindia.com/2014/02/diss-2014-showcases-motivational-entries-from-india/

Red FM RJs outshine others in Delhi & Mumbai, notes Ormax
Red FM RJs shine in Mumbai & Delhi bagging the most popular tag

http://www.mxmindia.com/2014/02/red-fm-rjs-outshine-others-in-delhi-mumbai-notes-ormax/

Stories on 25th April

McDonald's innovates with menu to get numbers
Frequent changes in its menu and innovations are part of the fast food giant's gambit for growth
http://www.mxmindia.com/2012/04/mcdonalds-innovates-with-menu-to-get-numbers/

Infosys & WPP's Fabric unveil cloud-based platform for digital marketing
Infosys and WPP firm Fabric have unveiled a first-of-its-kind cloud-based platform for simplifying digital marketing
http://www.mxmindia.com/2012/04/infosys-wpps-fabric-unveil-cloud-based-platform-for-digital-marketing/

Amul to sponsor India at London Olympics
To leverage this association, GCMMF has created a TVC which shows a girl made of milk performing the sports which are part of Olympics
http://www.mxmindia.com/2012/04/amul-to-sponsor-indian-contingent-at-2012-olympics/

Paritosh Joshi turns entrepreneur, quits Star CJ
Veteran mediaperson and Star CJ CEO Paritosh Joshi has put in his papers. He proposes to turn entrepreneur, he told MxMIndia confirming the news
http://www.mxmindia.com/2012/04/paritosh-joshi-quits-star-cj-turns-entrepreneur/

TV Today's Gulab Makhija joins India TV as CFO
As part of its aggressive growth strategy, India TV also announced several key appointments, many of them coming from TV Today
http://www.mxmindia.com/2012/04/tv-todays-gulab-makhija-joins-india-tv-as-cfo/

Publicis acquires Indigo, to run as Leo Burnett unit
The Publicis group has announced the acquisition of leading digital agency Indigo Consulting which will now run as a unit within Leo Burnett in India
http://www.mxmindia.com/2012/04/publicis-acquires-indigo-to-run-as-a-leo-burnett-unit/

Draftfcb Ulka lights up with Neon Brand PR
The addition of Neon Brand PR will further strengthen Draftfcb Ulka's portfolio of services and provide seamless inputs for their branding assignments
http://www.mxmindia.com/2012/04/draftfcb-ulka-lights-up-with-neon-brand-pr/

Amith Prabhu: PR frat needs a Goafest-like event
There should be a PR award that enables entries to compete in the global arena. There is a major vacuum that needs to be filled and no one can help us on this but ourselves
http://www.mxmindia.com/2012/04/amith-prabhu-pr-frat-needs-a-goafest-like-event/

Vibgyor Brand Services gets future-ready
Vibgyor started out as a generic event management services company and has transformed into one of the top activation agencies in the country with a pan-India presence
http://www.mxmindia.com/2012/04/vibgyor-brand-services-gets-future-ready/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

Hyundai signs multi-level global sponsorship deal with CNN
Significant deal includes CNN flagship shows 'Amanpour' and 'Piers Morgan Tonight'
http://www.mxmindia.com/2012/04/hyundai-signs-multi-level-global-sponsorship-deal-with-cnn/

TBWA\India wins creative mandate for Peninsula Land
For TBWA, the win comes on the back of a multi-agency pitch that was held in Mumbai
http://www.mxmindia.com/2012/04/tbwaindia-wins-creative-mandate-for-peninsula-land/

MSL Asia ranks 3rd in M&A leage
MSLGROUP is Publicis Groupe's flagship strategic communications and engagement company and the largest public relations and social media network in Greater China and India
http://www.mxmindia.com/2012/04/msl-asia-ranks-3rd-in-ma-leage/

Vserv.mobi Strengthens South East Asia Focus
Appoints Vikas Gulati as Vice President - Business Development for the region
http://www.mxmindia.com/2012/04/vserv-mobi-strengthenssouth-east-asiafocus/

Dipankar Chakraborty is COO at Kettle Communications
In his new role, he will be responsible for aligning and strengthening the firm’s operations
http://www.mxmindia.com/2012/04/dipankar-chakraborty-is-coo-at-kettle-communications/

Brands like Mountain Dew, Airtel, ITC and others bypass celebrities for their campaigns
Many now prefer young, unknown faces in their campaigns
http://www.mxmindia.com/2012/04/brands-like-mountain-dew-airtel-itc-and-others-bypass-celebrities-for-their-campaigns/

Promart Retail ties up with Snapdeal.com
Promart will offer its customers an additional 10 per cent discount on purchases of Rs2,500 and above by members who log in to Snapdeal.com and pay Rs30 for this special deal
http://www.mxmindia.com/2012/04/promart-retail-ties-up-with-snapdeal-com/

The Anchor: Madhu Trehan on 5 things on TV that must be washed out quick
No more political propaganda, saas-bahu rona dhona, and flash warnings which vanish in a flash says Madhu Trehan
http://www.mxmindia.com/2012/04/the-anchor-5-things-on-television-that-need-to-be-washed-out-immediately/

Anil Thakraney: Dirty Picture, Dirty Mess
But the point I am making is that while I have no love lost for the politicians, the enraged filmi types must also examine the channel’s role in this mess
http://www.mxmindia.com/2012/04/anil-thakraney-dirty-picture-dirty-mess/

[MJR] 40 is new 60 in media
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/04/mjr-its-all-about-how-the-media-operates/

Stories on 28th November

Raising the Bar: Colvyn on JWT with Bobby
With Bobby Pawar at the helm, CEO Colvyn Harris hopes to see JWT India achieve greater creative focus
http://www.mxmindia.com/2011/11/raising-the-bar-colvyn-harris-on-jwt-with-bobby/

Binaca, Dalda, Moti... Kahaan Gaye Woh Brands!
From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps
http://www.mxmindia.com/2011/11/binaca-dalda-moti-kahaan-gaye-woh-brands/

The Pix plan for genre leadership
The challenges for Pix are on two grounds: one is to be No 1 in the category emphatically and convincingly, beating both Star Movies and Movies Now, and then to ensure profitability and growth quarter after quarter, year after year.
http://www.mxmindia.com/2011/11/the-pix-game-plan/

IKEA, Carrefour welcome FDI
The Government’s decision to allow FDI in retail has opened up possibilities for international retail giants who till now have been waiting in the sidelines.
http://www.mxmindia.com/2011/11/ikea-carrefour-welcome-fdi/

Anil Thakraney: Always the spectator. Never the player
As Vinod Mehta, the editor of Outlook mag says, in our profession we must always remain spectators, and never try to become players. However tempting it is to dive into the arena.
http://www.mxmindia.com/2011/11/hard-knocks-always-the-spectator-never-the-player/

Reviewing the Reviews: Desi Boyz
Every week, Deepa Gahlot  reviews the reviews that film critics subject us to in print and on the Web.
http://www.mxmindia.com/2011/11/reviewing-the-reviews-desi-boyz/

AdStrat: Tata Tea's Soch Badlo
Lowe Lintas celebrates Tata Tea attempt to wake up India with the Soch Badlo campaign
http://www.mxmindia.com/2011/11/adstrat-soch-badlo/

The Anchor: 9 variants of 'Why This Kolaveri' that have had YouTube afire!
If you think you've haven't had enough with the original, here are 9 variants of 'Why This Kolaveri' that's still a rage on You Tube and elsewhere.
http://www.mxmindia.com/2011/11/the-anchor-9-variants-of-why-this-kolaveri-that-have-had-youtube-afire/