Stories on 11th Dec '13

Digitization will help broadcast economics: ZenithOptimedia forecast
Adspends will increase 11.5% in 2014, forecasts ZenithOptimedia
http://www.mxmindia.com/2013/12/digitization-will-help-broadcast-economics-zenithoptimedia-forecast/

Media is corrupt... govt will rein in if media doesn't self-regulate, says PMO minister V Narayanasamy
The Minister of state in the Prime Minister's Office, V Narayanasamy, on Tuesday said the country "is going down" because of the ballyhoo about corruption created by media "which itself is corrupt"
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Zee TV's Jodha is most popular fiction character on telly: Ormax
According to the latest findings of the Ormax Characters India Loves research, Jodha from Zee TV's daily fiction show Jodha-Akbar has emerged as the most popular fiction character on Indian television
http://www.mxmindia.com/2013/12/media-is-corrupt-govt-will-rein-in-if-media-doesnt-self-regulate-says-pmo-minister-v-narayanasamy/

Amitabh Bachchan is 'Shahenshah' of Twitterverse
Digital services network 'To The New' releases Bollywood Twitter Index where @SrBachchan is numero uno followed by @IAmSRK
http://www.mxmindia.com/2013/12/amitabh-bachchan-is-shahenshah-of-twitterverse/

FoodFood adopts new lifestyle positioning of 'It's Sizzling...' with 11 new shows
Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  'It's Sizzling...' focusing on young urban audiences while continuing to serve its broader traditional audience base
http://www.mxmindia.com/2013/12/foodfood-adopts-new-lifestyle-positioning-of-its-sizzling-with-11-new-shows/

Global Advertisers appoints Sudhendu Ram as National Head Marketing
Mr Ram will head Global Advertisers' pan-India marketing initiatives
http://www.mxmindia.com/2013/12/global-advertisers-appoints-sudhendu-ram-as-national-head-marketing/

Stories on 13th February

What TV viewers watched in 2011
Hindi GEC genre de-grew 6.5 per cent whereas Hindi news channels leapfrogged 10 per cent in 2011... just some of the many highlights of TAM Media's 'Impatient Generation' report
http://www.mxmindia.com/2012/02/what-tv-viewers-watched-in-2011/

Madhu Trehan & Co to show journos the mirror with Newslaundry.com
MxM India spoke to veteran journalist Madhu Trehan, NewsLaundry.com, a website that attempts to critque the media
http://www.mxmindia.com/2012/02/madhu-trehan-co-to-show-journos-the-mirror-with-newslaundry-com/

It's comedy time in English entertainment!
Comedy Central, a serious contender in the English entertainment channels, has taken the No 3 position in the category in week 1
http://www.mxmindia.com/2012/02/its-comedy-time-in-english-entertainment/

Eye on volumes, Coca-Cola to revive Citra after 19 years
A Coca-Cola spokesman confirmed the company is introducing Citra in "a few towns in Maharashtra and Gujarat" on a pilot basis
http://www.mxmindia.com/2012/02/eye-on-volumes-coca-cola-to-revive-citra-after-19-years/

[MxM Radio] 'Why FM is more than just a recall medium'
FM radio stations are one of the most popular entertainment mediums, offering millions of Indians a great mix of shows
http://www.mxmindia.com/2012/02/mxm-radio-why-fm-is-more-than-just-a-recall-medium/

[PR Channel] Our approach has been very focused & niche: Veena Gidwani
Having been involved with Madison PR since its inception, Veena Gidwani today is singularly responsible for the peak status that it has attained over the years
http://www.mxmindia.com/2012/02/pr-channel-our-approach-has-been-very-focused-niche-veena-gidwani/

Ad Strat: Palasa Creative Place
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad.
http://www.mxmindia.com/2012/02/ad-strat-palasa-creative-place/

Media, PR professionals to debate ethics at global conclave
PR - Interface or Interference? is the theme of the conclave to be hosted by the Public Relations Council of India (PRCI)
http://www.mxmindia.com/2012/02/media-pr-professionals-to-debate-ethics-at-global-conclave/

The Anchor: 4 reasons why one worries about Google
With Google Plus taking on Facebook, Sanjay Mehta is worried about Google’s cash earner, Google Search
http://www.mxmindia.com/2012/02/the-anchor-4-reasons-why-one-worries-about-google/

Anil Thakraney: India Inc needs Narendrabhai
Yup, he is a doer (Manmohan Singh is a pure theorist) and India Inc needs such a man at the helm. Now if only he...
http://www.mxmindia.com/2012/02/anil-thakraney-india-inc-needs-narendrabhai/

SIT's report makes for exciting TV but bad journalism
In Freaking News, Ranjona Banerji reviews the fare on primetime news and in the papers
http://www.mxmindia.com/2012/02/sits-gujarat-riots-report-makes-for-exciting-tv-but-bad-journalism/

Stories on 20th January

Winning consumers, dil se
Brands are increasingly employing social messages to touch the heart-strings and attract attention
http://www.mxmindia.com/2012/01/advertising-the-heart-strings-method/

Video Report: DoT Secy hints at govt hardline on online speech
On the issue of freedom of speech online, R Chandrashekhar was firm on how every company across the world has to comply with the laws of the land and India’s case shouldn’t be any different.
http://www.mxmindia.com/2012/01/dot-secy-hints-at-govt-hardline-on-freedom-of-speech-online/

RIL buys 1.14% in distribution firm, DEN networks
RIL subsidiary, Reliance Strategic Investments buys 1.14% stake in DEN networks
http://www.mxmindia.com/2012/01/ril-buys-1-14-in-distribution-firm-den-networks/

Industry veterans remember Ulka founder
Stalwarts from advertising and media paid fulsome tributes to the memory of Bal Mundkur, at a prayer meeting held in Mumbai.
http://www.mxmindia.com/2012/01/industry-veterans-remember-ulka-founder/

Colors launches sports reality show Ring Ka King
For the first time ever, the channel is launching the biggest sports entertainment reality show which will feature 30 top Indian and international wrestling superstars
http://www.mxmindia.com/2012/01/colors-launches-sports-reality-show-ring-ka-king/

Digital Summit: Social media and content consumption
The second day of the digital summit saw discussion on social media, and the recent controversy over freedom of expression online.
http://www.mxmindia.com/2012/01/digital-summit-social-media-and-content-consumption/

Digital Summit: Business in the time of the cloud
From entrepreneurship to cloud computing - the last day of the summit saw a wide array of discussions and debates.
http://www.mxmindia.com/2012/01/digital-summit-business-in-the-time-of-the-cloud/

[PR Channel] Being small is our strength: Vivek Sengupta
The single biggest challenge, which overshadows everything else and is already upon us, is the crisis of talent, observes Vivek Sengupta of Moving Finger Communications.
http://www.mxmindia.com/2012/01/pr-channel-being-small-is-our-strength-vivek-sengupta/

P K Umashankar appointed VP of Customer Service Operations, Ford India
Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.
http://www.mxmindia.com/2012/01/p-k-umashankar-appointed-vp-of-customer-service-operations-ford-india/

Tanishq inspires million thoughts through 'My Expression' competition
Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection
http://www.mxmindia.com/2012/01/tanishq-inspires-million-thoughts-through-my-expression-competition/

PM commends media while releasing book on Tribune
Releasing the book titled 'The Tribune 130 Years: A Witness to History’, Dr Manmohan Singh said the Indian media is responsible and attuned to national interest, and hoped it would attain even higher standards.
http://www.mxmindia.com/2012/01/pm-commends-media-while-releasing-book-on-tribune/

Pankaj Pachauri is Communications Advisor in PMO
Veteran journalist leaves NDTV for the halls of government.
http://www.mxmindia.com/2012/01/pankaj-pachauri-is-communications-advisor-in-pmo/

Ogilvy expands in Australia with 33.3% stake in DTDigital
Ogilvy & Mather announced that it has acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.
http://www.mxmindia.com/2012/01/ogilvy-expands-in-australia-with-33-3-stake-in-dtdigital/

Sony Pix launches new campaign
The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel
http://www.mxmindia.com/2012/01/sony-pix-launches-new-campaign/

Greenply aims to make entry to Limca Book of Records
With the core thought of amplifying 'Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10x10 Graffiti wall
http://www.mxmindia.com/2012/01/greenply-aims-to-make-entry-to-limca-book-of-records/

The biggest films of 2011 vie for Chevrolet Apsara Awards 2012
The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents
http://www.mxmindia.com/2012/01/the-biggest-films-of-2011-vie-for-chevrolet-apsara-awards-2012/

The Anchor: 6 mantras for starting a magazine
Shivani Darshan's checklist for those thinking of action between the covers. Magazine covers, that is.
http://www.mxmindia.com/2012/01/the-anchor-shivani-darshan-on-6-mantras-for-starting-a-magazine/

Anil Thakraney: Dear News Channel Editors...
I know most of you editors are located in Delhi and therefore politics runs in your blood. But the rest of us in India aren't really crazed about the battle between Maya and Mulayam
http://www.mxmindia.com/2012/01/anil-thakraney-dear-news-channel-editors/