Stories on 19th April

All roads to a bigger, beerier Goafest!
There have been a record number of registrations as the annual fest kicks off today with the Advertising Conclave. Starting today, MxMIndia will bring you a ringside view of the fest
http://www.mxmindia.com/2012/04/all-roads-to-a-bigger-brighter-beerier-goafest/

Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brands
The new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide
http://www.mxmindia.com/2012/04/rohit-surfactants-to-launch-mid-premium-laundry-brand-uni-wash-to-challenge-hul-pg-brands/

Emerging markets offer potential that we digital natives thrive on: Amanda Richman
Ms Richman asserts that the next phase of digital growth will come from Greater China,Russia, as well as the Middle East and Central Europe
http://www.mxmindia.com/2012/04/emerging-markets-offer-potential-that-we-digital-natives-thrive-on-amanda-richman/

Rohit Ohri appointed on Dentsu Network's Global Operating Committee
Dentsu Inc. consolidates all operations outside Japan in virtual company, Dentsu Network
http://www.mxmindia.com/2012/04/rohit-ohri-appointed-on-dentsu-networks-global-operating-committee/


Go-Goafest!: Ajay Chandwani on why the Abby this year is special
Ajay Chandwani on how Abby is not just a creative advertising award any more, though it had started that way more than 40 years ago
http://www.mxmindia.com/2012/04/ajay-chandwani-on-why-abby-this-year-is-special/

First 16 matches of IPL5 score 3.65 TVR
While the average TVR for the first sixteen matches stood at 3.65 per cent, the ratings for the same number of matches during IPL4 were at a TVR of 4 per cent
http://www.mxmindia.com/2012/04/first-16-matches-of-ipl5-score-3-65-tvr/

Cyrus Mistry redesignated Tata Sons MD
The new designation became effective from April 1, 2012
http://www.mxmindia.com/2012/04/cyrus-mistry-redesignated-tata-sons-md/

HT launches 'You Read, They Learn' initiative
As a part of this initiative, HT will contribute 5 paise every day from every Metro copy sold in Delhi-NCR towards creating a corpus which will fund education of over 10,000 children over the year
http://www.mxmindia.com/2012/04/ht-launches-you-read-they-learn-initiative/

Govt ought to leverage social media for public consultations
Shri R Chandrashekhar, Secretary, Department of Telecommunications, acknowledged the need for the government to have a systematic engagement on social media
http://www.mxmindia.com/2012/04/govt-ought-to-leverage-social-media-for-public-consultations/

Press Club Awards for Excellence In Journalism
The Press Club Awards for Excellence in Journalism have been instituted to promote best practices among journalists
http://www.mxmindia.com/2012/04/press-club-awards-for-excellence-in-journalism/

Bharat Matrimony's Guinness World Record for world's largest photo album
The wedding album measures 14X17 with over 256 wedding photos
http://www.mxmindia.com/2012/04/bharat-matrimonys-guinness-world-record-for-worlds-largest-photo-album/

The Anchor: 4 things I would like to change in Radio Programming
Being a medium with only one sense paramount, the message - both about the identity of the station and things attached with it - needs to be stylish, individualistic, and memorable, feels Sarthak Kaushik
http://www.mxmindia.com/2012/04/the-anchor-4-things-i-would-like-to-change-in-radio-programming/

Debrief: Aircel: Misplaced belief
What does Aircel have to do with Dhoni’s self-belief saga? This ad is valid for any brand and any product category
http://www.mxmindia.com/2012/04/debrief-aircel-misplaced-belief/

Stories on 20th January

Winning consumers, dil se
Brands are increasingly employing social messages to touch the heart-strings and attract attention
http://www.mxmindia.com/2012/01/advertising-the-heart-strings-method/

Video Report: DoT Secy hints at govt hardline on online speech
On the issue of freedom of speech online, R Chandrashekhar was firm on how every company across the world has to comply with the laws of the land and India’s case shouldn’t be any different.
http://www.mxmindia.com/2012/01/dot-secy-hints-at-govt-hardline-on-freedom-of-speech-online/

RIL buys 1.14% in distribution firm, DEN networks
RIL subsidiary, Reliance Strategic Investments buys 1.14% stake in DEN networks
http://www.mxmindia.com/2012/01/ril-buys-1-14-in-distribution-firm-den-networks/

Industry veterans remember Ulka founder
Stalwarts from advertising and media paid fulsome tributes to the memory of Bal Mundkur, at a prayer meeting held in Mumbai.
http://www.mxmindia.com/2012/01/industry-veterans-remember-ulka-founder/

Colors launches sports reality show Ring Ka King
For the first time ever, the channel is launching the biggest sports entertainment reality show which will feature 30 top Indian and international wrestling superstars
http://www.mxmindia.com/2012/01/colors-launches-sports-reality-show-ring-ka-king/

Digital Summit: Social media and content consumption
The second day of the digital summit saw discussion on social media, and the recent controversy over freedom of expression online.
http://www.mxmindia.com/2012/01/digital-summit-social-media-and-content-consumption/

Digital Summit: Business in the time of the cloud
From entrepreneurship to cloud computing - the last day of the summit saw a wide array of discussions and debates.
http://www.mxmindia.com/2012/01/digital-summit-business-in-the-time-of-the-cloud/

[PR Channel] Being small is our strength: Vivek Sengupta
The single biggest challenge, which overshadows everything else and is already upon us, is the crisis of talent, observes Vivek Sengupta of Moving Finger Communications.
http://www.mxmindia.com/2012/01/pr-channel-being-small-is-our-strength-vivek-sengupta/

P K Umashankar appointed VP of Customer Service Operations, Ford India
Ford India has announced the appointment of P K Umashankar as vice president, customer service operations.
http://www.mxmindia.com/2012/01/p-k-umashankar-appointed-vp-of-customer-service-operations-ford-india/

Tanishq inspires million thoughts through 'My Expression' competition
Top 10 finalists submitting an idea for Tanishq’s Mia jewellery line Mia to win Rs1,00,000 each and get to collaborate with designers at Tanishq to design latest collection
http://www.mxmindia.com/2012/01/tanishq-inspires-million-thoughts-through-my-expression-competition/

PM commends media while releasing book on Tribune
Releasing the book titled 'The Tribune 130 Years: A Witness to History’, Dr Manmohan Singh said the Indian media is responsible and attuned to national interest, and hoped it would attain even higher standards.
http://www.mxmindia.com/2012/01/pm-commends-media-while-releasing-book-on-tribune/

Pankaj Pachauri is Communications Advisor in PMO
Veteran journalist leaves NDTV for the halls of government.
http://www.mxmindia.com/2012/01/pankaj-pachauri-is-communications-advisor-in-pmo/

Ogilvy expands in Australia with 33.3% stake in DTDigital
Ogilvy & Mather announced that it has acquired a 33.3% position in STW’s leading digital communications firm, DTDigital.
http://www.mxmindia.com/2012/01/ogilvy-expands-in-australia-with-33-3-stake-in-dtdigital/

Sony Pix launches new campaign
The 360 degree campaign gives movie buffs an opportunity to be a superstar and be featured on the channel
http://www.mxmindia.com/2012/01/sony-pix-launches-new-campaign/

Greenply aims to make entry to Limca Book of Records
With the core thought of amplifying 'Always Hoyenga’ on ground and build a high recall, Greenply has come up with a 10x10 Graffiti wall
http://www.mxmindia.com/2012/01/greenply-aims-to-make-entry-to-limca-book-of-records/

The biggest films of 2011 vie for Chevrolet Apsara Awards 2012
The Film & Television Producers Guild of India & Wizcraft International Entertainment announce Award Nominees for the Best Film Talents
http://www.mxmindia.com/2012/01/the-biggest-films-of-2011-vie-for-chevrolet-apsara-awards-2012/

The Anchor: 6 mantras for starting a magazine
Shivani Darshan's checklist for those thinking of action between the covers. Magazine covers, that is.
http://www.mxmindia.com/2012/01/the-anchor-shivani-darshan-on-6-mantras-for-starting-a-magazine/

Anil Thakraney: Dear News Channel Editors...
I know most of you editors are located in Delhi and therefore politics runs in your blood. But the rest of us in India aren't really crazed about the battle between Maya and Mulayam
http://www.mxmindia.com/2012/01/anil-thakraney-dear-news-channel-editors/