Stories on 3rd Mar '15

Mags 2x more engaging than Radio & TV
An Assoc of Indian Magazines-IMRB study throws up interesting findings on magazines vis-à-vis other media
http://www.mxmindia.com/2015/03/mags-2x-more-engaging-than-radio-tv/

Remembering Atul 'Pat' Tandan. Chandan Chatterjee pays tribute
Students would remember him as being open, fun, accessible, a friend and a father figure all rolled into one, writes Prof Chandan Chatterjee, director, Symbiosis Institute of Media and Communication, in this tribute
http://www.mxmindia.com/2015/03/remembering-atul-pat-tandan-chandan-chatterjee-pays-tribute/

Ranjona Banerji: Journalism touches new low with Essar leaks expose
At the risk of being dramatic, there is no part of a journal or a broadcast which is not for sale, writes Ranjona Banerji
http://www.mxmindia.com/2015/03/ranjona-banerji-journalism-touches-new-low-with-essar-leaks-expose/

Hari Krishnan appointed CEO of Lowe LDB Sri Lanka
He would be reporting to Joseph George, CEO of Lowe Lintas + Partners, India
http://www.mxmindia.com/2015/03/hari-krishnan-appointed-ceo-of-lowe-ldb-sri-lanka/

Everest to launch Onida's next generation ACs this summer
Everest has won the creative mandate for Onida ACs. The agency won the business in a multi-agency pitch. The agency's Mumbai office will handle the business
http://www.mxmindia.com/2015/03/everest-to-launch-onidas-next-generation-acs-this-summer/

ABCI confers Communicator of the Year award on Pankaj Mudholkar
The Association of Business Communicators of India has presented Pankaj Mudholkar, MD of Aakriti Promotions & Media Ltd, with the Communicator of the Year award for 2013-14
http://www.mxmindia.com/2015/03/abci-confers-communicator-of-the-year-award-on-pankaj-mudholkar/

Posterscope unveils outdoor campaign for IDBI Federal
The objective of the campaign was to effectively reach out to the brand’s core target audience - males, 25-44 years, SEC A and B - across 100 locations pan India

http://www.mxmindia.com/2015/03/posterscope-unveils-outdoor-campaign-for-idbi-federal/

Stories on 30th May 14

Goafest starts with some gyaan, fun
It was a day of knowledge sessions and some humour followed by the Media and Publisher Abby
http://www.mxmindia.com/2014/05/goafest-starts-with-some-gyaan-fun/

Lodestar leads in Media Abby, inaugural Publisher Abby presented
In terms of maximum metals: Lodestar won 11 in the Media Abby while Hindustan Media Ventures bagged six in the Publisher Abby. PHD won the Grand Prix in Media, Bennett, Coleman won 3 Golds in the Publisher Abby
http://www.mxmindia.com/2014/05/lodestar-leads-in-media-abby-inaugural-publisher-abby-presented/

Helps being a strategically driven agency: Nandini Dias
Lodestar UM bagged the maximum metals (11 of them!) at this year's Media Abby on Day 1 of Goafest 2014
http://www.mxmindia.com/2014/05/helps-being-a-strategically-driven-agency-nandini-dias/

Dire need for pathbreaking ideas: Ravi Rao
A quick chat with Ravi Rao, Leader, South Asia, Mindshare who was Chairman of the Media Abby jury at Goafest 2014
http://www.mxmindia.com/2014/05/dire-need-for-pathbreaking-ideas-ravi-rao/

Didn't anticipate Grand Prix, but our work has been really good: Rachana Dharia, PHD
A quick interview with Rachana Dharia, VP - Digital & Mobility Services, PHD India. PHD won a Grand Prix for BeBeautiful at the Media Abby
http://www.mxmindia.com/2014/05/didnt-anticipate-grand-prix-but-our-work-has-been-really-good-rachana-dharia-phd/

Ranjona Banerji: Reliance takes over Network18/TV18. Now what?
Whether this is the end of TV18, I do not know but it is certainly the end of TV18 as we have known it, writes Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-reliance-takes-over-network18tv18-now-what/

Shailesh Kapoor: A Week To Remember: Politics, IPL & More
The last six days have been wildly engaging, writes Shailesh Kapoor who doesn't remember a week that offered so much to watch and talk about
http://www.mxmindia.com/2014/05/shailesh-kapoor-a-week-to-remember-politics-ipl-more/

India's e-Commerce growth to be driven by digital payments
As per IAMAI, PCI & IMRB report the digital payments industry is expected to grow at a rate of 40 per cent to reach INR 120,120 crore by December 2014

http://www.mxmindia.com/2014/05/indias-e-commerce-growth-to-be-driven-by-digital-payments/

Stories on 6th May 14

Ready to take on Amazon
How Flipkart & Snapdeal are preparing to deal with onslaught from global retailer Amazon
http://www.mxmindia.com/2014/05/ready-to-take-on-amazon/

Ogilvy to participate in Kyoorius Awards. Leo Burnett entries in too
The leading creative agency has sent entries for the D&AD-backed Kyoorius Awards staying away from the Creative Abby to be held at Goafest
http://www.mxmindia.com/2014/05/ogilvy-to-participate-in-kyoorius-awards-leo-burnett-entries-in-too/

Ranjona Banerji: No tough questions to Modi
No one has asked Modi tough questions or watched him fumble and then ask some tougher questions. On TV, his interviewers simpered and gazed with adoration, rues Ranjona Banerji
http://www.mxmindia.com/2014/05/ranjona-banerji-no-tough-questions-to-modi/

SH Kelkar awards creative biz to Publicis
Apart from having strong roots in India, the company has successfully forayed into Europe, Middle East, South-East Asia and African markets
http://www.mxmindia.com/2014/05/sh-kelkar-awards-creative-biz-to-publicis/

HDFC Life associates with 'Hawaa Hawaai'
The film features popular young star Saqib Saleem along with national award winner child actor Partho Gupte
http://www.mxmindia.com/2014/05/hdfc-life-associates-with-hawaa-hawaai/

Online railway ticket booking witnesses a spurt
The online booking of railway tickets increased from 3.63 million in March 2013 to 14.02 million in March 2014
http://www.mxmindia.com/2014/05/online-railway-ticket-booking-witnesses-a-spurt/

Dabur unveils campaign around Pudin Hara Fizz
The cooling relief for acidity is the key differentiator for Pudin Hara Fizz
http://www.mxmindia.com/2014/05/dabur-unveils-campaign-around-pudin-hara-fizz/

Mind it! The Boss arrives on Twitter
CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests

http://www.mxmindia.com/2014/05/mind-it-the-boss-arrives-on-twitter/

Stories on 9th Jan '14

Marathi KBC's double gambit
ETV Marathi's Kon Hoeel Marathi Crorepati makes a quick comeback on the back of viewer demand and channel resurgence + Interview with Anuj Poddar, EVP & Business Head.
http://www.mxmindia.com/2014/01/marathi-kbcs-double-gambit/

Star Plus starts year with 647 mn viewers. Colors, Zee at #2 and #3
The headline is self-explanatory, but here’s it again: Star Plus started 2014 with 647 mn viewers. Colors and Zee are No 2 and 3 respectively
http://www.mxmindia.com/2014/01/star-plus-starts-year-with-647-mn-viewers-colors-zee-at-2-and-3/

Lukup Media & Warner Bros partner for India's first on-demand TV channel
The deal will see titles made available through the on-demand service from February 2014, as well as future new releases. Users will have access to more than 200 films and TV series from the Warner Bros. library.
http://www.mxmindia.com/2014/01/lukup-media-warner-bros-partner-for-indias-first-on-demand-tv-channel/

Ashutosh quits IBN7, Vinay Tewari to take additional charge of news channel
IBN7 Managing Editor Ashutosh is moving on and will be succeeded by Vinay Tewari, Managing Editor, CNN-IBN
http://www.mxmindia.com/2014/01/ashutosh-quits-ibn7-vinay-tewari-to-take-additional-charge-of-news-channel/

Zee is title sponsor of Jaipur Lit Fest
The Jaipur Literature Festival has announced Zee Entertainment as the new title sponsor for the 2014 edition that takes place next week - January 17-21. Over 20,000 people are expected to attend each day of the five-day fest
http://www.mxmindia.com/2014/01/zee-is-title-sponsor-of-jaipur-lit-fest/

FabFurnish appoints Bang in the Middle as creative agency
The online home store has appointed Bang in the Middle as its communication partner
http://www.mxmindia.com/2014/01/fabfurnish-appoints-bang-in-the-middle-as-creative-agency/

Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI
According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%
http://www.mxmindia.com/2014/01/online-visit-for-looking-up-mobile-phones-registers-126-year-on-year-growth-iamai/

Stories on 9th Oct '13

75% corporates do not walk the talk on going Rural: R V Rajan
The rural marketing pioneer writes a must-read handbook. Q&A with the author + an extract
http://www.mxmindia.com/2013/10/75-corporates-do-not-walk-the-talk-on-going-rural-r-v-rajan/

Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee's response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India's best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!
http://www.mxmindia.com/2013/10/mediaah-bizarre-ndtv-ombudsman-soli-sorabjees-response-to-mail-on-barkha-dutt-niira-radia-episode/

Slowdown? Top brands report 30% jump in festive sales
Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales
http://www.mxmindia.com/2013/10/slowdown-top-brands-report-30-jump-in-festive-sales/

Social media campaigns can swing 3-4% of votes: IAMAI-IMRB
According to the report, political parties have earmarked around 2-5% of their election budgets for social media
http://www.mxmindia.com/2013/10/social-media-campaigns-can-swing-3-4-of-votes-iamai-imrb/

Nickelodeon brings Kids' Choice Awards to India
Live Viacom18 will produce the popular kids' choice awards to India
http://www.mxmindia.com/2013/10/nickelodeon-brings-kids-choice-awards-to-india/

Stories on 7th Oct '13

Do Indian Public Relations agencies need to reinvent to thrive?
The mood at the recently held Praxis 2013 was clear: PR agencies need to relook at the way they do their business
http://www.mxmindia.com/2013/10/do-indian-pr-agencies-need-to-reinvent-to-thrive/

Online matrimonials ads leapfrog 124% since Jan '13: IAMAI-IMRB
Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million
http://www.mxmindia.com/2013/10/online-matrimonials-ads-leapfrog-124-since-jan-13-iamai-imrb/

Pheroza Bilimoria and Pradeep Guha receive IAA Champions Award
The veteran media professionals were felicitated at the International Advertising Association's 75th anniversary celebrations in London last week
http://www.mxmindia.com/2013/10/pheroza-bilimoria-and-pradeep-guha-receive-iaa-champions-award/

TelevisionPost launches. Armed with research, will go part-pay soon
The B2B media space specialising on television and allied industries dominated by IndianTelevision.com finally has competition
http://www.mxmindia.com/2013/10/televisionpost-launches-armed-with-research-will-go-part-pay-soon/

Amith Prabhu: Beggars are not choosers but in Chicago they also know how not to be losers
Despite the hardship written on their face, the beggar in Chicago always wears a smile, writes Amith Prabhu. An example of how one can learn basic PR tactics from a street beggar
http://www.mxmindia.com/2013/10/amith-prabhu-beggars-are-not-choosers-but-in-chicago-they-also-know-how-not-to-be-losers/

Reviewing the Reviews: Besharam is savaged by critics
Ranbir Kapoor's golden boy image took a bit of battering with Besharam as most critics hovered at the 1.5 stars mark for the film, notes Deepa Gahlot
http://www.mxmindia.com/2013/10/reviewing-the-reviews-besharam-is-savaged-by-critics/

FoxyMoron adds colour to Maybelline's digital campaign
Digital media firm FoxyMoron has been engaged to launch Maybelline New York's Color Show across platforms like Facebook, Twitter and Instagram
http://www.mxmindia.com/2013/10/foxymoron-adds-colour-to-maybellines-digital-campaign/

Fourth Dimension Media says 'Vannakkam' to Mumbai
Chennai-based media outsourcing firm Fourth Dimension Media opens office in Mumbai
http://www.mxmindia.com/2013/10/fourth-dimension-media-says-vannakkam-to-mumbai/