No stake sale on cards: Sam Balsara
The Madison World Chairman and Managing Director talks on bringing Vikram Sakhuja on board, on no plans to retire & the oft-asked question on selling out
http://www.mxmindia.com/2015/04/no-stake-sale-on-cards-sam-balsara/
Big Magic goes in for a revamp, will turn into a 24x7 comedy channel
The change happens with effect from April 27 with several other new shows planned to start alongside a revamp of Uff! Yeh Nadaniyaan as Total Nadaniyaan
http://www.mxmindia.com/2015/04/big-magic-goes-in-for-a-revamp-will-turn-into-a-24x7-comedy-channel/
Sanjeev Kotnala: Goafest is too democratised, says Sonal Dabral
Goafest is India's premier advertising show and it needs to behave like one, Sonal Dabral tells Sanjeev Kotnala
http://www.mxmindia.com/2015/04/sanjeev-kotnala-goafest-is-too-democratised-says-sonal-dabral/
Posterscope executes high-decibel outdoor campaign for Frooti
It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design
http://www.mxmindia.com/2015/04/posterscope-executes-high-decibel-outdoor-campaign-for-frooti/
'Play with Oreo', urges cookie brand to consumers
The cookie encourages more fun and play with its "Play with OREO" campaign
http://www.mxmindia.com/2015/04/play-with-oreo-urges-cookie-brand-to-consumers/
Parle Products takes the Outdoor route to promote Litter Free initiative
The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting
http://www.mxmindia.com/2015/04/parle-products-takes-the-outdoor-route-to-promote-litter-free-initiative/
Earth and Air Films produces new campaign for Signature
The film essentially showcases the aura of an individual on wearing the vest
http://www.mxmindia.com/2015/04/earth-and-air-films-produces-new-campaign-for-signature/
Scatter finds acceptance with marketers
In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform
The Madison World Chairman and Managing Director talks on bringing Vikram Sakhuja on board, on no plans to retire & the oft-asked question on selling out
http://www.mxmindia.com/2015/04/no-stake-sale-on-cards-sam-balsara/
Big Magic goes in for a revamp, will turn into a 24x7 comedy channel
The change happens with effect from April 27 with several other new shows planned to start alongside a revamp of Uff! Yeh Nadaniyaan as Total Nadaniyaan
http://www.mxmindia.com/2015/04/big-magic-goes-in-for-a-revamp-will-turn-into-a-24x7-comedy-channel/
Sanjeev Kotnala: Goafest is too democratised, says Sonal Dabral
Goafest is India's premier advertising show and it needs to behave like one, Sonal Dabral tells Sanjeev Kotnala
http://www.mxmindia.com/2015/04/sanjeev-kotnala-goafest-is-too-democratised-says-sonal-dabral/
Posterscope executes high-decibel outdoor campaign for Frooti
It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design
http://www.mxmindia.com/2015/04/posterscope-executes-high-decibel-outdoor-campaign-for-frooti/
'Play with Oreo', urges cookie brand to consumers
The cookie encourages more fun and play with its "Play with OREO" campaign
http://www.mxmindia.com/2015/04/play-with-oreo-urges-cookie-brand-to-consumers/
Parle Products takes the Outdoor route to promote Litter Free initiative
The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting
http://www.mxmindia.com/2015/04/parle-products-takes-the-outdoor-route-to-promote-litter-free-initiative/
Earth and Air Films produces new campaign for Signature
The film essentially showcases the aura of an individual on wearing the vest
http://www.mxmindia.com/2015/04/earth-and-air-films-produces-new-campaign-for-signature/
Scatter finds acceptance with marketers
In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform
