Stories on 24th Apr'13

My favourite Sachin moment
As the master turns 40, a cross-section of cricket writers reminsce their most memorable moments with No 10
http://www.mxmindia.com/?p=46544

Utterly Butterly Tondulkarlicious - 2 : 40 Amul ads charting the Sachin story
To celebrate the master blaster's 40 years, we bring you 40 Amul ads that tell us the Tendulkar story
http://www.mxmindia.com/?p=46511

Creative Abby superjury junks plagiarism complaints
The Goafest 2013 Awards Governing Council has issued a communiqué saying on the basis of the superjury’s recommendations, all awards given will stand
http://www.mxmindia.com/?p=46510

VivaKi bags media mandate for Lovely Prof Univ
The mandate will include print in the first go, followed by digital media and television
http://www.mxmindia.com/?p=46494

Pepsi, sponsors set to score with IPL 6: Ormax Trac20
The findings of the pre-phase of Ormax Trac20, a syndicated research being conducted by media insights firm Ormax Media, suggest that the sponsors of the sixth edition of IPL are expected to benefit significantly from the tournament
http://www.mxmindia.com/?p=46493

Vishal Gondal, founder of Indiagames, moves on
Sameer Ganapathy who was earlier handling the distribution for the media networks business of Disney UTV will now take on the business function for the digital arm of Disney UTV
http://www.mxmindia.com/?p=46492


CVS 'Venke' Sharma joins Star to oversee digital marketing
He will oversee all digital marketing initiatives of the Star TV network properties in India
http://www.mxmindia.com/?p=46509


Navneet Anhal promoted as CEO of Zee Learn
He joined Zee Learn in 2008 and has worked across various functions in the organisation
http://www.mxmindia.com/?p=46486


Reliance Communications partners with Twitter in India
Reliance Communications is the first telecom operator in the country to partner with Twitter in India on the new 'Twitter Access' program
http://www.mxmindia.com/?p=46490


Cheil bags Walt Disney Co, L'Oreal's Casting Creme Gloss
Cheil says its challenge is to leverage all available brand touchpoints and convert 'brand lovers' into 'brand buyers'
http://www.mxmindia.com/?p=46488


Anil Thakraney: Ambani needs solid PR
Does the government value the life of a businessman more than that of the aam aurat? Had Ambani been given protection before December 16, 2012, there may have been less outrage
http://www.mxmindia.com/?p=46487


 Kidzania associates with Birla Sun Life Insurance
Edutainment brand KidZania is widening its umbrella in a significant partnership with Birla Sun Life Insurance for its Employment Centre to be set up in Mumbai
http://www.mxmindia.com/?p=46489


ANCHOR | One Big Idea by Ritu Midha
Being contextual matters
http://www.mxmindia.com/?p=46485


ANCHOR | One Big Idea by Vidya Heble
Getting it right, making it clear
http://www.mxmindia.com/?p=46484

Stories on 21st March

MIB diktat: Digitize or get punished!
At the CASBAA India Forum, the I&B joint secy said those who don't digitize will be punished
http://www.mxmindia.com/2012/03/digitze-or-else/

MxMIndia Comment: Let market forces decide ad duration
Pradyuman Maheshwari on why the TRAI proposal on ad duration and display need to be rubbished and how market forces must decide on what’s right
http://www.mxmindia.com/2012/03/mxmindia-comment-let-market-forces-decide-ad-duration/

Levi's WaterLess initiative for World Water Day
On World Water Day, March 22, the clothing brand Levi’s is challenging people to go WaterLess. This is a social media initiative by Levi’s to help give more to people in need in association with water.org.
http://www.mxmindia.com/2012/03/levis-waterless-initiative-for-world-water-day/

PlanetRadiocity launches new genre on web radio
Rachna Kanwar, the brain behind PlanetRadiocity.com, talks to MxMIndia about trends in radio - online, mobile and emerging media - and plans for its revamp.
http://www.mxmindia.com/2012/03/planet-radiocity-launches-new-genre-on-web-radio/

The road ahead for Excluzen.com
The world of luxury has a new entrant in the Indian market, Excluzen.com, a luxury goods website.
http://www.mxmindia.com/2012/03/the-road-ahead-for-excluzen-com/

UTV Indiagames launches cricket games on iPhone, iPad
UTV Indiagames has announced its ‘WorldCup Cricket Fever’ for the iOS platform, providing cricket lovers and gamers with one more reason to stay glued to the small screen.
http://www.mxmindia.com/2012/03/utv-indiagames-launches-cricket-games-on-iphone-ipad/

Rockstar triumphs at FICCI Frames Excellence Awards
Rockstar won a total of 4 awards making it the most prolific winner at the FICCI Frames Excellence Awards 2012, held at FICCI Frames 2012.
http://www.mxmindia.com/2012/03/rockstar-triumphs-at-ficci-frames-excellence-awards/

Varun Kohli joins Mogae Media as Chief Monetisation Officer
Varun Kohli has joined Mogae Media as Chief Monetisation Officer, reporting to Sandeep Goyal, Chairman, Mogae Media.
http://www.mxmindia.com/2012/03/varun-kohli-joins-mogae-media-as-chief-monetisation-officer/

The Anchor: 4 reasons why radio needs content innovation
From social media to internet radio – everywhere one looks, there is need for content innovation. Amitabh Srivastava explains why it can’t be neglected.
http://www.mxmindia.com/2012/03/the-anchor-4-reasons-why-radio-needs-content-innovation/

Anil Thakraney: Don't kill Kohli
We have finally found a real match-winner in the cricket team, a player who doesn't get intimidated by huge targets, and it's in the nation's interest that we carefully nurture this rare talent. Hold the mega praises and the fat endorsement contracts for a bit, people. Let's not kill the golden goose.
http://www.mxmindia.com/2012/03/anil-thakraney-dont-kill-kohli/

[MxM Journalism Review] When media got taken for a ride
In her weekly 'grouse', Ranjona Banerji writes on how the news media took on an issue when none existed.
http://www.mxmindia.com/2012/03/mxm-journalism-review-when-media-got-taken-for-a-ride/