Stories on 30th March

Tweets take wing in airline social media study
Leading social media firm Social Wavelength findings reveal that even a single incident can make an airline’s rep soar, or plummet
http://www.mxmindia.com/2012/03/tweets-take-wing-in-airline-social-media-study/


Nai Dunia acquisition set to be announced
According to sources the deal may be announced formally before the fiscal year-end
http://www.mxmindia.com/2012/03/nai-dunia-acquisition-set-to-be-announced/


Satish Singh back @ Laqshya as President, plans rapid growth for OOH major
The OOH veteran has huge plans for Laqshya's growth
http://www.mxmindia.com/2012/03/satish-singh-back-laqshya-as-president-plans-rapid-growth-for-ooh-major/


Mahrukh Rizvi quits Times Now, starts school for anchors
The senior editor (news) at Times Now who recently resigned has set up Studio Talk which aims to prepare young journalists in all areas of TV journalism.
http://www.mxmindia.com/2012/03/mahrukh-inayet-quits-times-now-starts-school-for-anchors/


Britannia introduces Snackuits for guilt-free snacking
Britannia is aiming at getting 10-15 per cent of additional revenue from Snackuits tp contribute to its Rs480 crore business (as valued by AC Nielsen)
http://www.mxmindia.com/2012/03/britannia-introduces-snackuits-for-guilt-free-snacking/


Tier 2 & 3 crucial for radio: Monica Nayyar Patnaik
Monica Nayyar Patnaik, Joint Managing Director at Eastern Media Ltd. in conversation with MxMIndia about trends in the radio industry, Radio Choklate, post break-even, phase III plans and much more.
http://www.mxmindia.com/2012/03/tier-2-3-crucial-for-radio-monica-nayyar-patnaik/


BIG Magic is No 1 in Hindi heartland
Variety entertainment channel BIG Magic is now the most watched TV channel with 1.14 cr of cumulative audiences (4-week average) in the Hindi heartland, thus fortifying its position as the No 1 channel in the region.
http://www.mxmindia.com/2012/03/big-magic-is-no-1-in-hindi-heartland/


Dainik Bhaskar's Save the Girl Child campaign in Punjab,Chandigarhand Haryana
The campaign was aimed at creating awareness on the menace of female foeticide by educating the masses
http://www.mxmindia.com/2012/03/dainik-bhaskars-save-the-girl-child-campaign-in-punjabchandigarhand-haryana/


Cheil Worldwide South West Asia bags Net4
Nets the entire creative communication mandate, acquires the business in a multi-agency pitch
http://www.mxmindia.com/2012/03/cheil-worldwide-south-west-asia-bags-net4/


UTV Stars launches Walk of the Stars
New initiative to commemorate legends of Indian cinema with handprints, signatures and statues.
http://www.mxmindia.com/2012/03/utv-stars-launches-walk-of-the-stars/


Corporate Voice|Weber Shandwick wins highest number of accolades at e4m PR awards
Also Atul Ahluwalia, president, CVWS was named PR Professional of the Year (Agency)
http://www.mxmindia.com/2012/03/corporate-voiceweber-shandwick-wins-highest-number-of-accolades-at-e4m-pr-awards/


Bindass co-authors Indian edition of Generation Einstein
Entertainment brand Bindass is co-authoring the Indian edition of the book, ‘Generation Einstein’, along with international author and speaker Jeroen Boschma.
http://www.mxmindia.com/2012/03/bindass-co-authors-indian-edition-of-generation-einstein/


The Anchor: 5 ways a brand can stay relevant
Alpana Parida spells out the 5 Rs brands should adopt, to shake off cobwebs, beat competition, move with the times and above all, remain relevant.
http://www.mxmindia.com/2012/03/the-anchor-5-ways-a-brand-can-stay-relevant/


Anil Thakraney: Voda must commission study on campaign
Kids would most probably view this as harmless fun, and not as a license to either misbehave with members of the opposite sex or to get into bed at the age of 12
http://www.mxmindia.com/2012/03/anil-thakraney-voda-must-commission-study-on-campaign/


Freaking News: Making sense of the army revelations
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-making-sense-of-the-army-revelations/

Stories on 1st December

Viacom18's 'Sonic' plan to dominate TV-land
After Comedy Central, Viacom 18 announces Sonic, a sci-fi entertainment channel TGing young 10- to 17-year-old adults
http://www.mxmindia.com/2011/12/viacom18s-sonic-plan-to-dominate-tv-land/

Would 'Kolaveri Di' have been a rage if it was only aired on FM?
The 'soup song' is a rage on FM too, but would it have had such a following if it hadn't viralled online?
http://www.mxmindia.com/2011/12/would-kolaveri-di-have-been-a-rage-if-it-was-only-aired-on-fm/

Dainik Bhaskar Group Wins 4 awards at 'Global Awards for Brand Excellence'
The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.
http://www.mxmindia.com/2011/12/dainik-bhaskar-group-wins-4-awards-at-global-awards-for-brand-excellence/

The Anchor: 5 publications you (nearly) forgot but are (often) unputdownable!
A N Chorrea visits the neighbourhood vendor to fall in love in with some magazine titles he once couldn't do without.
http://www.mxmindia.com/2011/12/the-anchor-5-publications-you-nearly-forgot-but-are-often-unputdownable/

Synergy in Sabre finals
Synergy Public Relations has been nominated as the finalist to the Asia Pacific Sabre Awards 2011.
http://www.mxmindia.com/2011/12/synergy-in-sabre-finals/

Chuckle-worthy ads from Ideas@work for BigRock
Ideas@work have created amusing commercials for Big Rock.com with four fresh creatives, three on television and one a social-media-only ad.
http://www.mxmindia.com/2011/12/chuckle-worthy-ads-from-ideaswork-for-bigrock/

UB bets big on 'unchilled' Kingfisher Red
Kingfisher Red, marketed as India's first 'all season's beer', is looking at expanding its footprint in the next 12-18 months and to have a nationwide presence.
http://www.mxmindia.com/2011/12/betting-big-on-kingfisher-red/

Debrief: Cooking emotions
Instead of unleashing boring stories of healthy electrons and neutrons inside the cooking oil, Fortune has gone all out to win the housewife's heart.
http://www.mxmindia.com/2011/12/debrief-cooking-emotions/

Kiranas key to service breadth of Indian consumers, says Kishore Biyani. But big, organized bazaars are cheaper
Organised retail cushions against Inflation with larger stores cheaper any where between 10-35% in different cities
http://www.mxmindia.com/2011/12/kiranas-essential-to-service-breadth-of-indian-consumers-says-kishore-biyani-but-big-organized-bazaars-are-cheaper/