Stories on 9th Oct '13

75% corporates do not walk the talk on going Rural: R V Rajan
The rural marketing pioneer writes a must-read handbook. Q&A with the author + an extract
http://www.mxmindia.com/2013/10/75-corporates-do-not-walk-the-talk-on-going-rural-r-v-rajan/

Mediaah! Bizarre! NDTV ombudsman Soli Sorabjee's response to mail on Barkha Dutt-Niira Radia episode
Pradyuman Maheshwari is surprised with the response he received from NDTV ombudsman Soli Sorabjee to his mail on the Barkha Dutt-Niira Radia controversy. Is one of India's best known legal luminaries sitting on the fence on the issue, he asks in Mediaah!
http://www.mxmindia.com/2013/10/mediaah-bizarre-ndtv-ombudsman-soli-sorabjees-response-to-mail-on-barkha-dutt-niira-radia-episode/

Slowdown? Top brands report 30% jump in festive sales
Leading brands like Samsung, Peter England, Woodland register a 30 percent jump in festive season sales
http://www.mxmindia.com/2013/10/slowdown-top-brands-report-30-jump-in-festive-sales/

Social media campaigns can swing 3-4% of votes: IAMAI-IMRB
According to the report, political parties have earmarked around 2-5% of their election budgets for social media
http://www.mxmindia.com/2013/10/social-media-campaigns-can-swing-3-4-of-votes-iamai-imrb/

Nickelodeon brings Kids' Choice Awards to India
Live Viacom18 will produce the popular kids' choice awards to India
http://www.mxmindia.com/2013/10/nickelodeon-brings-kids-choice-awards-to-india/

Stories on 3rd Dec '12

India ad revenues grew 2.6% in 2012: Magna Global. Forecast for 2013: 8.7%
The internet grow at 31.2% in Inda, notes Magna Global's annual ad forecast for the year 2013
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Brand Impact of Facebook's EdgeRank Algorithm Change: GroupM Next
Facebook implemented significant changes to its EdgeRank algorithm earlier this fall. Analyses conducted across the Facebook pages of 25 brands by the GroupM Next Predictive Insights team in conjunction with M80, a GroupM-owned social media and community activation agency, reveals interesting results
http://www.mxmindia.com/2012/12/brand-impact-of-facebooks-edgerank-algorithm-change-groupm-next/

Colors to air Japanese 'anime' remake from Dec 23
Suraj: The Rising Star is a story of a 16-year-old boy, Suraj, who sets out on a journey to be trained as a young cricketer. It's a remake of popular Japanese manga show 'Kyojin no Hoshi'
http://www.mxmindia.com/2012/12/colors-to-air-japanese-anime-remake-from-dec-23/

Gautam Gambhir face of HT's 'You Read, They Learn' Initiative
YRTL is an ongoing initiative from Hindustan Times to help educate underprivileged children
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Reviewing the Reviews: Talaash
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-talaash/

Maya Digital awards Eggfirst creative duties for in-studio traning prog
The Mumbai-based agency bags Rs 6 crore account for print and radio advertising
http://www.mxmindia.com/2012/12/maya-digital-awards-eggfirst-creative-duties-for-in-studio-traning-prog/

The Anchor: 5 ways PR agencies can employ social media for clients
Navneet Anand lists five not-so-talked about ways in which PR agencies can deploy social media tools for their clients
http://www.mxmindia.com/2012/12/the-anchor-5-ways-pr-agencies-can-employ-social-media-for-clients/

Anil Thakraney: Decoding 66A. (And losing my head!)
The problem is the three key words in 66A. They are so broad-based, William Shakespeare would have found it impossible to decode them in terms of intended criminality. These words are Offensive, Annoyance and Inconvenience

http://www.mxmindia.com/2012/12/anil-thakraney-decoding-66a-and-losing-my-head/

Stories on 21st October

Modi and Gujarati media: Two swords in one sheath

Starting with the government’s failure to protect cows, the print media has been vociferous in its criticism of Modi

http://www.mxmindia.com/2011/10/modi-and-gujarati-media-two-swords-in-one-sheath/

It was Gaddafi all the way

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/10/it-was-gadaffi-all-the-way/

The Anchor: 7 ways to keep a viewer glued to your channel

How do you keep viewers coming back to you in an arena that’s packed with channels and content?

http://www.mxmindia.com/2011/10/the-anchor-7-ways-to-keep-a-viewer-glued-to-your-channel/

Spotting cricket talent in the gullies

Dainik Bhaskar and Reasonable Communications launch a mega cricketing talent hunt - the T-10 Gully Cricket initiative that reaches 250 districts across 16 states.

http://www.mxmindia.com/2011/10/spotting-cricket-talent-in-the-gullies/

History chalks up high in 1st week

History channel has made its mark in the very first week itself, with 19.8 million viewers across India tuning in.

http://www.mxmindia.com/2011/10/history-chalks-up-high-in-1st-week/

IBN7 partners with Radio Mirchi for 2G

Radio Mirchi and IBN7 offer an off-beat look at current events, politics, people and happenings in a satirical tone, in the new show 2G.

http://www.mxmindia.com/2011/10/ibn7-partners-with-radio-mirchi-for-2g/

Conde Nast Traveller hits many highs

Incredible first year for Conde Nast Traveller: Editor Divia Thani Daswani

http://www.mxmindia.com/2011/10/conde-nast-traveller-hits-many-highs/

Zippo lighting up India. Sales could double in 5 years: David Warfel

Growth in India is predicted to be more than double in the next five years, says Zippo’s global marketing head, David Warfel.

http://www.mxmindia.com/2011/10/zippo-lighting-up-india/

One year celebration for Fortune India

Business monthly celebrates first anniversary with double issue

http://www.mxmindia.com/2011/10/one-year-celebration-for-fortune-india/

Hard Knocks: Katju’s unreal expectations

Broadly speaking, the Indian media is run by proprietors and not by editors. So however honest and diligent the editor might be, the control room is really run by the owner of the publication or the TV channel.

http://www.mxmindia.com/2011/10/hard-knocks-katju%E2%80%99s-unreal-expectations/

Can elite F1 supplant cricket?

Not in willow-mad India, say industry pundits, when asked if Formula One can be an alternative to cricket.

http://www.mxmindia.com/2011/10/elite-f1-can%E2%80%99t-supplant-cricket/

Don’t be scared of the Dolly Bindras in media: Shishir Joshi

However much you dislike them, hate their guts, have evidence of their alleged wrongs or have taped conversations of political coziness, you would rather shut up and lead your life.

http://www.mxmindia.com/2011/10/don%E2%80%99t-be-scared-of-the-dolly-bindras-in-the-media/

First on MxMIndia: Barkha Dutt now heads edit across NDTV, Sonia Singh is Ed Director

NDTV promotes Barkha Dutt and Sonia Singh. Dutt is Group Editor across NDTV and President of the Editorial Board and Singh NDTV's Editorial Director and President of NDTV's Ethics Committee.

http://www.mxmindia.com/2011/10/1st-on-mxmindia-barkha-dutt-now-heads-edit-across-ndtv-sonia-singh-is-ed-director-prez-of-ethics-committee/

Stories on 19th October

NCT Data Wk 41 '11

http://www.mxmindia.com/2011/10/nct-data-wk-41-11/

GRP & Channel shares of HGECs- Wk 42 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-42-2011/

TAM data Top 10 programmes on HGEC - Wk 42'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4211/

English channels slipped on Kejriwal attack

Ranjona Banerji reviews nightly news and the morning papers in Freaking News

http://www.mxmindia.com/2011/10/english-channels-slipped-on-kejriwal-attack/

The Anchor: 6 reasons why ‘Likes’ aren’t a good indicator of Facebook popularity

There are hundreds of brands on Facebook at any given moment vying for your target group’s attention, even as Mark Zuckerberg introduces changes every few weeks.

http://www.mxmindia.com/2011/10/rohini-kapur%E2%80%99s-6-reasons-why-%E2%80%98likes%E2%80%99-aren%E2%80%99t-a-good-indicator-of-facebook-popularity/

Anil Thakraney: No Sahara for hockey

Every corporate has the right to decide where it parks its monies. But in Sahara’s case, the F1 investment seems a bit out of character. Almost like a ‘wannabe’ decision, so to speak.

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-no-sahara-for-hockey/

NDTV’s Indian of the Year awarded, in style

Prannoy Roy and team ably led by Barkha Dutt were in their element and handled proceedings with aplomb.

http://www.mxmindia.com/2011/10/ndtv%E2%80%99s-indian-of-the-year-awarded/

Outlook to merge Profit, Business titles

The new year will see a merger of Outlook Profit with Outlook Business to become one magazine.

http://www.mxmindia.com/2011/10/outlook-to-merge-profit-business-titles/

First on MxMIndia: Pioneer bags BEST tender

Pioneer Publicity has won the BEST tender for advertising rights on single and double-decker buses, account size: Rs 85cr

http://www.mxmindia.com/2011/10/first-on-mxmindia-pioneer-bags-best-tender/

I want to put a ding in the universe: Steve Jobs

http://www.mxmindia.com/2011/10/i-want-to-put-a-ding-in-the-universe-steve-jobs/

Cadbury’s Diwali message with a twist

Life's not a box of chocolates: Cadbury is out to prove that Celebrations need not always be festive

http://www.mxmindia.com/2011/10/cadbury%E2%80%99s-diwali-message-with-a-twist/