Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 12th Dec '13

Kahaani Mein Twist: Nielsen cuts costs 20%+ to be in running for BARC TV measurement contract
Nielsen will source Peoplemeters etc locally, use audio watermarking tech and  assure service ownership by BARC
http://www.mxmindia.com/2013/12/kahaani-mein-twist-nielsen-cuts-costs-20-to-be-in-running-for-barc-tv-measurement-contract/

SC ruling on homosexuality: Steps by India Inc to end discrimination may be hit
A slew of measures rolled out by leading companies such as IBM, Google, Infosys, etc, to ensure employees with alternate sexual orientation are not discriminated against, may be undone by the Supreme Court ruling on Wednesday
http://www.mxmindia.com/2013/12/sc-ruling-on-homosexuality-steps-by-india-inc-to-end-discrimination-may-be-hit/

MxM NewsStand: How the Page 1s of select papers looked on the SC's Sec 377 order
A look at the front pages of select newspapers on the display of the Supreme Court's Section 377 order
http://www.mxmindia.com/2013/12/mxm-newsstand-how-the-page-1s-of-select-papers-looked-on-the-scs-sec-377-order/

Maxus wins Ruchi Soya biz
Ruchi Soya's Popular Division appoints Maxus as Media AOR
http://www.mxmindia.com/2013/12/maxus-wins-ruchi-soya-biz/

Ad Club receives 419 entries for Effies 2013
The Effies 2013 awards ceremony is scheduled for Wednesday, January 15, 2014 at the Turf Club, Mumbai
http://www.mxmindia.com/2013/12/ad-club-receives-419-entries-for-effies-2013/.

News, music channels to petition High Court on 10+2
With TDSAT dismissing the broadcaster plea against the TRAI ruling on the 10+2 mins ad cap, the News Broadcaster Association and music channels are reported to getting set to approach the High Court on the issue
http://www.mxmindia.com/2013/12/news-music-channels-to-petition-high-court-on-102/

In Week 49, Zee is at #2
While Star Plus continues to be numero uno, Zee gets ahead of Colors for the #2 slot in Week 49 amongst Hindi GECs
http://www.mxmindia.com/2013/12/in-week-49-zee-is-at-2/