Stories on 19th Apr'13

Into the all-new world of Facebook Home
With Facebook Home, Mark Zuckerberg may have taken a shortcut in an attempt to rule the mobile web. An analysis by Ciaran Norris in Mindshare's 'Original Thinker Series'
http://www.mxmindia.com/?p=46178


Announcing the MxM Viewsletter
MxMIndia.com is now increasing its 'views' element and will bring you 'The MxM Viewsletter' every afternoon
 http://www.mxmindia.com/?p=46150

Global marketing outlook continues to improve in April: Warc
Global marketers continue to have a positive outlook according to the latest data from Warc's Global
http://www.mxmindia.com/?p=46151

Marketing Index TRAI seeks views on TV ratings, accreditation
The information ministry has sought recommendations from the TRAI for laying down comprehensive guidelines and accreditation mechanisms for TRP (Television Rating Points) rating agencies in India, to ensure transparency and accountability in the rating system
 http://www.mxmindia.com/?p=46143

TV Street Maps increases reach by over 300%
The quantum increase by TV Street Maps in coverage, from 700 head-ends last year to 2,200 already so far, translates into more robust and widespread distribution data collection
http://www.mxmindia.com/?p=46145

DY Works gets new COO
Brand strategy and design firm DY Works has announced the appointment of Rekha Pamani-Gulati as Chief Operating Officer
http://www.mxmindia.com/?p=46146


MSL announces six new wins
MSLGroup's MSL India has been appointed by the Singapore Tourism Board, Lenovo Smart Phones, Sheth Developers & Realtors, Usha International, V-Guard Industries and PC Jewellers for integrated communications briefs
http://www.mxmindia.com/?p=46148


Debrief: Fastrack: Irreverence works
Anil Thakraney presents his views on the latest ads
http://www.mxmindia.com/?p=46142


Indiagames & Parle launch IPL Cricket Fever game
Disney UTV's Indiagames has launched the official IPL season 6 mobile game, 'IPL Cricket Fever 2013'. It has associated with the Parle brand, 20-20, within the game
http://www.mxmindia.com/?p=46149


Nickelodeon & Sonic partner Ubqool for contest
The winners of 'Ubqool.com Cricket Mania' on Nickelodeon and Sonic channels will get to meet cricketers from the Kolkata Knight Riders Team
http://www.mxmindia.com/?p=46147


ANCHOR | One Big Idea by Shailesh Kapoor
Consumer-inclusive content generation is the future
http://www.mxmindia.com/?p=46141

Stories on 14th Nov '12

TV for Children: Growing, and how!
It's Children's Day, and a cross-section of stakeholders help us in this genre check of kiddie TV
http://www.mxmindia.com/2012/11/tv-for-children-growing-and-how/

Diwali 2012 sales skyrocket for Shoppers Stop, Future Group etc
Big retailers like Shoppers Stop, Future Group join bash as Diwali 2012 sales match pre-slowdown days
http://www.mxmindia.com/2012/11/diwali-2012-sales-skyrocket-for-shoppers-stop-future-group-etc/

Star CJ Alive appoints Kenny Shin as CEO for India
Star CJ Alive, the 24x7 home shopping channel from the Star Group, has announced the appointment of Kenny Shin as the new CEO for India
http://www.mxmindia.com/2012/11/star-cj-alive-appoints-kenny-shin-as-ceo-for-india/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Pro-active monitoring sees more complaints being registered with ASCI
August saw a significant increase in complaints against ads because of the pickup by the National Advertising Monitoring Service (NAMS)
http://www.mxmindia.com/2012/11/pro-active-monitoring-sees-more-complaints-being-registered-with-asci/

BIG FM's Total Quartz Safety Month concludes
The month-long safety campaign 'Total Quartz Safety Month' - a joint initiative from 92.7 Big FM and Total Oil India, comes to a close with the very successful Total Quartz Safety Run across 21 citiesStory
http://www.mxmindia.com/2012/11/big-fms-total-quartz-safety-month-concludes/

Neo Prime to air Windies tour of Bangladesh
Neo Prime has sealed the broadcast rights for the West Indies tour of Bangladesh which began on November 13
http://www.mxmindia.com/2012/11/neo-prime-to-air-windies-tour-of-bangladesh/

India TV's new trade campaign
India TV has come up with a campaign, "Bharat Se India Tak", which talks about India TV's ability to crossover to the right audiences across the length and breadth of the nation
http://www.mxmindia.com/2012/11/india-tvs-new-trade-campaign/

Publicitas Digital signs exclusive representation with Qunar.com
Publicitas Digital in India has signed an exclusive representation with Qunar.com, a leading mainland China online travel information website where it will exclusively sell the digital advertising space of Qunar.com on a domestic and international level
http://www.mxmindia.com/2012/11/publicitas-digital-signs-exclusive-representation-with-qunar-com/

The Anchor: 5 reasons why brands need to reinvent
Vinay Khandpur on five reasons why brands need to reinvent
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-brands-need-to-reinvent/

Anil Thakraney: Death of the film critic
The time is up for professional cinema critics. The only thing that can possibly save this dying species is if they quickly re-invent their craft and find innovative ways to keep the readers engaged
http://www.mxmindia.com/2012/11/anil-thakraney-death-of-the-film-critic/

Ranjona Banerji: The Big, Bad World of the BBC
Ranjona Banerji on how despite its experience and reputation, the gaps in the Beeb's editorial accountability and responsibility were exposed in the Savile cover-up
http://www.mxmindia.com/2012/11/ranjona-banerji-the-big-bad-world-of-the-bbc/

Signposts... November 14
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-14/

Stories on 1st December

Viacom18's 'Sonic' plan to dominate TV-land
After Comedy Central, Viacom 18 announces Sonic, a sci-fi entertainment channel TGing young 10- to 17-year-old adults
http://www.mxmindia.com/2011/12/viacom18s-sonic-plan-to-dominate-tv-land/

Would 'Kolaveri Di' have been a rage if it was only aired on FM?
The 'soup song' is a rage on FM too, but would it have had such a following if it hadn't viralled online?
http://www.mxmindia.com/2011/12/would-kolaveri-di-have-been-a-rage-if-it-was-only-aired-on-fm/

Dainik Bhaskar Group Wins 4 awards at 'Global Awards for Brand Excellence'
The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.
http://www.mxmindia.com/2011/12/dainik-bhaskar-group-wins-4-awards-at-global-awards-for-brand-excellence/

The Anchor: 5 publications you (nearly) forgot but are (often) unputdownable!
A N Chorrea visits the neighbourhood vendor to fall in love in with some magazine titles he once couldn't do without.
http://www.mxmindia.com/2011/12/the-anchor-5-publications-you-nearly-forgot-but-are-often-unputdownable/

Synergy in Sabre finals
Synergy Public Relations has been nominated as the finalist to the Asia Pacific Sabre Awards 2011.
http://www.mxmindia.com/2011/12/synergy-in-sabre-finals/

Chuckle-worthy ads from Ideas@work for BigRock
Ideas@work have created amusing commercials for Big Rock.com with four fresh creatives, three on television and one a social-media-only ad.
http://www.mxmindia.com/2011/12/chuckle-worthy-ads-from-ideaswork-for-bigrock/

UB bets big on 'unchilled' Kingfisher Red
Kingfisher Red, marketed as India's first 'all season's beer', is looking at expanding its footprint in the next 12-18 months and to have a nationwide presence.
http://www.mxmindia.com/2011/12/betting-big-on-kingfisher-red/

Debrief: Cooking emotions
Instead of unleashing boring stories of healthy electrons and neutrons inside the cooking oil, Fortune has gone all out to win the housewife's heart.
http://www.mxmindia.com/2011/12/debrief-cooking-emotions/

Kiranas key to service breadth of Indian consumers, says Kishore Biyani. But big, organized bazaars are cheaper
Organised retail cushions against Inflation with larger stores cheaper any where between 10-35% in different cities
http://www.mxmindia.com/2011/12/kiranas-essential-to-service-breadth-of-indian-consumers-says-kishore-biyani-but-big-organized-bazaars-are-cheaper/