Stories on 28th February

Nokia unveils phone with 41 MP camera!
No, it’s not a microscope. But the new competition-killer with a mindblowing sensor: the Nokia 808 PureView
http://www.mxmindia.com/2012/02/nokia-unveils-phone-with-41-mp-camera/


Introducing the MxM Journalism Review
The objective of MJR is not to take journalists to the cleaners. It’s more of a celebration of the profession, and in the process reporting on all the good and bad things in there.
http://www.mxmindia.com/2012/02/introducing-the-mxm-journalism-review/


[MJR] Noosemakers: The life and letters of Dr Vijay Mallya
The media has just 'sensationalised' the whole issue of Kingfisher's troubles, we are to glean from Mallya's letter.
http://www.mxmindia.com/2012/02/mjr-noosemakers-the-life-and-letters-of-dr-vijay-mallya/


Two months to telecast for Aamir Khan show?
Yash Raj Studios is buzzing with activity for the Aal Izz Well actor’s gritty new talk show on the Star network.
http://www.mxmindia.com/2012/02/two-months-to-telecast-for-aamir-khan-show/


Olympics countdown: Hero, Airtel etc flock to hockey on rising public interest
Media planners say official broadcaster ESPN Star Sports hopes to earn Rs95-100 crore by selling advertisement spots during the 17-day event in July-August as well as related programmes
http://www.mxmindia.com/2012/02/olympics-countdown-hero-airtel-etc-flock-to-hockey-on-rising-public-interest/


Pulp Strategy wins Digital Media mandate for Lavazza
The agency's mandate includes overseeing the Italian coffee major’s digital and social media strategy, media buying, and planning across all digital and interactive channels.
http://www.mxmindia.com/2012/02/pulp-strategy-wins-digital-media-mandate-for-lavazza/


Flipkart launches Flyte for music
This online music store will allow users to download music in the form of individual songs or entire albums.
http://www.mxmindia.com/2012/02/flipkart-launches-flyte-for-music/


Shouvik Sarkar appointed ECD, Dentsu Marcom Mumbai
The Dentsu India Group has announced the appointment of Shouvik Sarkar as Executive Creative Director, Dentsu Marcom, Mumbai, leading all creative deliveries at the agency's Mumbai operations.
http://www.mxmindia.com/2012/02/shouvik-sarkar-appointed-ecd-dentsu-marcom-mumbai/


Two new shows on History Channel
While History Har Din is about regular people, the channel's first joint production with CNN-IBN, 'The Greatest Indian', features India's best known faces.
http://www.mxmindia.com/2012/02/two-new-shows-on-history-channel/


New comedy show on 92.7 BIG FM
Hansi Ke Rang Surendra Sharma Ke Sang launches on March 5, marking the auspicious occasion of Holi, and is to premier across 25 Hindi-speaking markets in India.
http://www.mxmindia.com/2012/02/new-comedy-show-on-92-7-big-fm/


AdoTube announces new offices spanning 5 continents
New offices in U.K, Canada, India, Singapore, and U.A.E. include several senior hires contributing to a 25% increase in headcount over the last year
http://www.mxmindia.com/2012/02/adotube-announces-new-offices-spanning-5-continents/


The Anchor: 5 drivers in B2B marketing
Industry specifics that matter because they affect your customers, from Chaitanya Prakash.
http://www.mxmindia.com/2012/02/the-anchor-5-drivers-in-b2b-marketing/


Debrief: Vodafone's pug returns. And shines
The ad works as nicely as all of the previous Vodafone pug commercials. The animal brings in a great deal of freshness and simplicity into the communication.
http://www.mxmindia.com/2012/02/debrief-vodafones-pug-returns-and-shines/


How the media covered 10 years of Gujarat riots
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/02/freaking-news-by-ranjona-banerji/

Stories on 1st December

Viacom18's 'Sonic' plan to dominate TV-land
After Comedy Central, Viacom 18 announces Sonic, a sci-fi entertainment channel TGing young 10- to 17-year-old adults
http://www.mxmindia.com/2011/12/viacom18s-sonic-plan-to-dominate-tv-land/

Would 'Kolaveri Di' have been a rage if it was only aired on FM?
The 'soup song' is a rage on FM too, but would it have had such a following if it hadn't viralled online?
http://www.mxmindia.com/2011/12/would-kolaveri-di-have-been-a-rage-if-it-was-only-aired-on-fm/

Dainik Bhaskar Group Wins 4 awards at 'Global Awards for Brand Excellence'
The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.
http://www.mxmindia.com/2011/12/dainik-bhaskar-group-wins-4-awards-at-global-awards-for-brand-excellence/

The Anchor: 5 publications you (nearly) forgot but are (often) unputdownable!
A N Chorrea visits the neighbourhood vendor to fall in love in with some magazine titles he once couldn't do without.
http://www.mxmindia.com/2011/12/the-anchor-5-publications-you-nearly-forgot-but-are-often-unputdownable/

Synergy in Sabre finals
Synergy Public Relations has been nominated as the finalist to the Asia Pacific Sabre Awards 2011.
http://www.mxmindia.com/2011/12/synergy-in-sabre-finals/

Chuckle-worthy ads from Ideas@work for BigRock
Ideas@work have created amusing commercials for Big Rock.com with four fresh creatives, three on television and one a social-media-only ad.
http://www.mxmindia.com/2011/12/chuckle-worthy-ads-from-ideaswork-for-bigrock/

UB bets big on 'unchilled' Kingfisher Red
Kingfisher Red, marketed as India's first 'all season's beer', is looking at expanding its footprint in the next 12-18 months and to have a nationwide presence.
http://www.mxmindia.com/2011/12/betting-big-on-kingfisher-red/

Debrief: Cooking emotions
Instead of unleashing boring stories of healthy electrons and neutrons inside the cooking oil, Fortune has gone all out to win the housewife's heart.
http://www.mxmindia.com/2011/12/debrief-cooking-emotions/

Kiranas key to service breadth of Indian consumers, says Kishore Biyani. But big, organized bazaars are cheaper
Organised retail cushions against Inflation with larger stores cheaper any where between 10-35% in different cities
http://www.mxmindia.com/2011/12/kiranas-essential-to-service-breadth-of-indian-consumers-says-kishore-biyani-but-big-organized-bazaars-are-cheaper/