Showing posts with label Oye FM. Show all posts
Showing posts with label Oye FM. Show all posts

Monday, 9 January 2012

Stories on 9th January


Remembering Bal Mundkur
MxMIndia pays a tribute to veteran adman and Ulka founder Bal Mundkur who passed away on Saturday.
http://www.mxmindia.com/2012/01/remembering-bal-mundkur/

Obituary - Bal Mundkur: Slogans, spice and a bite of 'song'
MXM India's Vidya Heble recollects the personal side of Bal Mundkur - offbeat, eclectic and tad spicy.
http://www.mxmindia.com/2012/01/obituary-bal-mundkur-slogans-spice-and-a-bite-of-song/

Bal Mundkur: Tributes by Shashi Sinha & Bunty Peerbhoy
Remembering Bal Mundkur with fondness.
http://www.mxmindia.com/2012/01/bal-mundkur-man-and-memories/

Mediaah!: RIP, Bal Mundkur
A man of several parts would perhaps be an appropriate descriptor of Bal Mundkur, founder of Ulka Advertising, who passed away on Saturday.
http://www.mxmindia.com/2012/01/mediaah-rip-bal-mundkur/

RAMcheck: No changes in top rankings in four metros
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros.
http://www.mxmindia.com/2012/01/ramcheck-no-changes-in-top-rankings-in-four-metros/

Rahat Beri: 'New realities of public relations in India'
Percept Profile's Rahat Beri on the transformation of PR in India, and the need to adjust to this paradigm shift.
http://www.mxmindia.com/2012/01/pr-channel-rahat-beri-new-realities-of-public-relations-in-india/

Ad Strat: Parachute Advansed Hot Oil
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad. AdStrat is compiled by Shubhangi Mehta.
http://www.mxmindia.com/2012/01/ad-strat-parachute-advansed-hot-oil/

Reviewing the Reviews: Players
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews.
http://www.mxmindia.com/2012/01/reviewing-the-reviews-players/

Kotak Mahindra: See you, say me
Kotak Mahindra's ad is a peppy, optimistic and fun take on different kinds of people benefitting from the 'another you' in their lives.
http://www.mxmindia.com/2012/01/kotak-mahindra-see-you-say-me/

Times Now tops English news channel genre once again
Continues to dominate the genre for the fourth consecutive year.
http://www.mxmindia.com/2012/01/times-now-tops-english-news-channel-genre-once-again/

The Anchor: Narendra Kumar Alambara's 5 tips when planning regional media
When it comes to regional markets, keep an open mind and don’t take anything for granted, says Narendra Kumar Alambara.
http://www.mxmindia.com/2012/01/the-anchor-narendra-kumar-alambaras-5-tips-when-planning-regional-media/

Anil Thakraney: The Bigg Boss Diary
While I understand the show needs crazy and edgy contestants to keep the fights going (and therefore the ratings), do all of them have to be loonies?.
http://www.mxmindia.com/2012/01/hard-knocks-the-bigg-boss-diary/

Kejriwal's TOI article: same old same old
Ranjona Banerji reviews the content on news television and the morning papers.


Thursday, 1 December 2011

Stories on 1st December

Viacom18's 'Sonic' plan to dominate TV-land
After Comedy Central, Viacom 18 announces Sonic, a sci-fi entertainment channel TGing young 10- to 17-year-old adults
http://www.mxmindia.com/2011/12/viacom18s-sonic-plan-to-dominate-tv-land/

Would 'Kolaveri Di' have been a rage if it was only aired on FM?
The 'soup song' is a rage on FM too, but would it have had such a following if it hadn't viralled online?
http://www.mxmindia.com/2011/12/would-kolaveri-di-have-been-a-rage-if-it-was-only-aired-on-fm/

Dainik Bhaskar Group Wins 4 awards at 'Global Awards for Brand Excellence'
The Global Awards for Brand Excellence were held on the second day of the World Brand Congress 2011 in Mumbai, and Dainik Bhaskar Group won two awards for Brand Excellence in Print and Radio category.
http://www.mxmindia.com/2011/12/dainik-bhaskar-group-wins-4-awards-at-global-awards-for-brand-excellence/

The Anchor: 5 publications you (nearly) forgot but are (often) unputdownable!
A N Chorrea visits the neighbourhood vendor to fall in love in with some magazine titles he once couldn't do without.
http://www.mxmindia.com/2011/12/the-anchor-5-publications-you-nearly-forgot-but-are-often-unputdownable/

Synergy in Sabre finals
Synergy Public Relations has been nominated as the finalist to the Asia Pacific Sabre Awards 2011.
http://www.mxmindia.com/2011/12/synergy-in-sabre-finals/

Chuckle-worthy ads from Ideas@work for BigRock
Ideas@work have created amusing commercials for Big Rock.com with four fresh creatives, three on television and one a social-media-only ad.
http://www.mxmindia.com/2011/12/chuckle-worthy-ads-from-ideaswork-for-bigrock/

UB bets big on 'unchilled' Kingfisher Red
Kingfisher Red, marketed as India's first 'all season's beer', is looking at expanding its footprint in the next 12-18 months and to have a nationwide presence.
http://www.mxmindia.com/2011/12/betting-big-on-kingfisher-red/

Debrief: Cooking emotions
Instead of unleashing boring stories of healthy electrons and neutrons inside the cooking oil, Fortune has gone all out to win the housewife's heart.
http://www.mxmindia.com/2011/12/debrief-cooking-emotions/

Kiranas key to service breadth of Indian consumers, says Kishore Biyani. But big, organized bazaars are cheaper
Organised retail cushions against Inflation with larger stores cheaper any where between 10-35% in different cities
http://www.mxmindia.com/2011/12/kiranas-essential-to-service-breadth-of-indian-consumers-says-kishore-biyani-but-big-organized-bazaars-are-cheaper/