Stories on 17th Dec '12

The MxMIndia Annual 2012: The One Big Idea
It's here: the MxMIndia Annual 2012 where over a hundred industry captains give their gamechanging ideas in the fields of television, print, radio, digital, OOH, creative advertising and PR and Events
http://www.mxmindia.com/2012/12/the-mxmindia-annual-2012-the-one-big-idea/

Recent reforms have boosted country's image: Adi Godrej
CII president and chairman of the Godrej grou Adi Godrej says India’s recent reforms initiatives have changed the perception of the country for the better
http://www.mxmindia.com/2012/12/recent-reforms-have-boosted-countrys-image-adi-godrej/

Vikatan Group focuses on events as growth strategy
The Vikatan group with an array of Tamil publications is now looking towards building an events calendar and launching verticals under its popular titles
http://www.mxmindia.com/2012/12/vikatan-group-focuses-on-events-as-growth-strategy/

Tribal DDB wins Marico's Set Wet
Tribal DDB India will be handling the digital mandate for Marico's Set Wet hair gels
http://www.mxmindia.com/2012/12/tribal-ddb-wins-maricos-set-wet/

Anchor Panasonic awards digital mandate to Ignitee
Ignitee will enable it to develop a comprehensive online presence, positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories
http://www.mxmindia.com/2012/12/anchor-panasonic-awards-digital-mandate-to-ignitee/

Anil Thakraney: Media campaign on gun control
Why don’t TV channels in the US come together and launch a high-decibel, sustained campaign against the open retail of guns in the marketplace? Why not use the power of the media to make this happen?
http://www.mxmindia.com/2012/12/anil-thakraney-media-campaign-on-gun-control/

AdStrat: Chandrika Face Wash is the new beauty tonic
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-chandrika-face-wash-is-the-new-beauty-tonic/

The Anchor: 5 growth challenges for Events & Experiential Mktng biz
Avik Prabhu lists five growth challenges that the events and experiential marketing industry in India still faces
http://www.mxmindia.com/2012/12/the-anchor-5-growth-challenges-for-events-experiential-mktng-biz/

MindShift launches gaming app for Homeshop18
The gaming application marks another successful digital marketing campaign for Homeshop 18
http://www.mxmindia.com/2012/12/mindshift-launches-gaming-app-for-homeshop18/

AppFest 2012: Exploring the 'Apps' economy
Sanjay Jaju, Secretary Department of Information and Communications, Govt of Andhra Pradesh asked delegates to move beyond BPO culture
http://www.mxmindia.com/2012/12/appfest-2012-exploring-the-apps-economy/

Rajesh Jejurikar quits Zee, to return to M&M
Mr Jejurikar resigned after a stint of just 10 months
http://www.mxmindia.com/2012/12/rajesh-jejurikar-quits-zee-to-return-to-mm/

Stories on 6th Dec '12

Memories of Ayodhya, December 6, 1992
Twenty years ago, journalists Mark Tully and Ajay Jha were at Ayodhya reporting for the BBC and Mid-Day respectively. Here's their account of what happened
http://www.mxmindia.com/2012/12/memories-of-061292/

Big retailers exit loss-making markets
Retailers like Spencer's, Future Group and others exit loss-making regions, focus on potential growth markets
http://www.mxmindia.com/2012/12/big-retailers-exit-loss-making-markets/

Jaldi 5 with Sugato Banerji: Digitization has opened up opportunities for service providers
Former Airtel DTH and Media CMO Sugato Banerji is gung-ho about taking charge as COO of What’s-On-India. He shares his views on digitization, the DTH business and why he thinks the opportunities at his new workplace are very challenging
http://www.mxmindia.com/2012/12/jaldi-5-with-sugato-banerji-digitization-has-opened-up-opportunities-for-service-providers/

9XM to sponsor 3rd Olive Crown Awards
9X Media will be principal sponsors of the third Olive Crown Awards to be held in March 2013
http://www.mxmindia.com/2012/12/9xm-to-sponsor-3rd-olive-crown-awards/

Bigg Boss, Bol Bachchan top Whats-on-India trends
Bigg Boss 6 continues to top the Whats-on-India trending report for Week 48 with Bol Bachchan on Star Gold as the top Hindi movie
http://www.mxmindia.com/2012/12/bigg-boss-bol-bachchan-top-whats-on-india-trends/

Debrief: IDEA: Honey, it isn't funny
Completely boring and a tired piece of work. A trainee copywriter would do better than this at a hurried copy test
http://www.mxmindia.com/2012/12/debrief-idea-honey-it-isnt-funny/

The Anchor: How 24x7 TV would cover Babri Masjid demolition today
A N Chorrea wanders around to write on how 24x7 News television would cover Babri Masjid demolition if it were to happen today
http://www.mxmindia.com/2012/12/the-anchor-how-would-24x7-tv-would-cover-babri-masjid-demolition-today/

Pinkathon raises breast cancer awareness with the 10km marathon and other programmes
Maximus Events are conducting a two-week-long programme at High Street Phoenix and Phoenix Marketcity to disseminate the idea of the Pinkathon and raise awareness about breast cancer
http://www.mxmindia.com/2012/12/pinkathon-raises-breast-cancer-awareness-with-the-10km-marathon-and-other-programmes/

Harper's Bazaar launches new brand campaign
Its new brand campaign themed 'Always in fashion' in India is to complement its international signature 'Where Fashion Gets Personal'
http://www.mxmindia.com/2012/12/harpers-bazaar-launches-new-brand-campaign/

The Company creates colourful TVC for Caprese
International premium accessory brand Caprese has launched its latest TV commercial in India
http://www.mxmindia.com/2012/12/the-company-creates-colourful-tvc-for-caprese/

Airtel's Sugato Banerji joins What's-on-India as COO
Mr Banerji has called it a day as CMO at Airtel DTH & Media
http://www.mxmindia.com/2012/12/airtels-sugato-banerji-joins-whats-on-india-as-coo/

Club Penguin brings Coins For Change with Ryan Intnl
Ryan International School is the first school to collaborate with the Coins For Change programme in India
http://www.mxmindia.com/2012/12/club-penguin-brings-coins-for-change-with-ryan-intnl/

Stories on 23rd Nov '12

PR folk get set for PRAXIS 2012-11-23
As many as 255 delegates and 35 speakers are set to assemble in Pondicherry for PRAXIS 2012, an independent PR conference. MxMIndia is partnering the event
http://www.mxmindia.com/2012/11/pr-folk-get-set-for-praxis-2012-11-23/

India Inc opts for sports as preferred marketing
Sports emerged as the most preferred marketing tool, over celebrities, events and product placements in movies, music or art, according to a study conducted by SportzConsult, India's premier sports management company
http://www.mxmindia.com/2012/11/india-inc-opts-for-sports-as-preferred-marketing/

Paritosh Joshi: ASCI is not an Elephant though it might be a herring... a red one
Anant Rangaswami's book took on - inter alia - the ASCI. Paritosh Joshi has a reply
http://www.mxmindia.com/2012/11/paritosh-joshi-asci-is-not-an-elephant-though-it-might-be-a-herring-a-red-one/

Jaldi 5 with Sunil Punjabi: Action, drama, entertainment
AXN India is gearing up for full-on thrills spanning the entertainment spectrum. The star of the broadened content lineup is The Apprentice Asia. MxM India spoke to AXN's Sunil Punjabi on the whys and hows
http://www.mxmindia.com/2012/11/jaldi-5-with-sunil-punjabi-action-drama-entertainment/

IAMAI announces 3rd annual India Digital Awards
The Internet & Mobile Association of India will hold its third annual India Digital Awards for the internet and mobile value added service industry on January 17, 2013 at New Delhi
http://www.mxmindia.com/2012/11/iamai-announces-3rd-annual-india-digital-awards/

Speaking of Which | Shall We Disappear You?
Verbs have their places in black and white, not including grey areas. Vidya Heble counts the shades
http://www.mxmindia.com/2012/11/speaking-of-which-shall-we-disappear-you/

Azim Premji wins Forbes India's inaugural philanthropy award
Ten outstanding people were honoured for their contribution towards the good of society
http://www.mxmindia.com/2012/11/azim-premji-wins-forbes-indias-inaugural-philanthropy-award/

The Anchor: Lloyd Mathias on 5 reasons why corporates should not ignore the IPL
Lloyd Mathias lists 5 reasons why corporates should not ignore the IPL
http://www.mxmindia.com/2012/11/the-anchor-lloyd-mathias-on-5-reasons-why-corporates-should-not-ignore-the-ipl/

Anil Thakraney: Shucks! We lost the action on Kasab. :(
We missed out on all the death tamasha that would have been played out inside the newsrooms and outside the Yerawada jail, amongst other places. Not to speak of all the entertainment that happens when wild speculation goes full-on
http://www.mxmindia.com/2012/11/anil-thakraney-shucks-we-lost-the-action-on-kasab/

Ranjona Banerji: Why we can get gussa with Ram Gopal Verma!
Ram Gopal Verma's foreplay and orgasm theory for Kasab's hanging gets flak, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-why-we-can-get-gussa-with-ram-gopal-verma/