Stories on 1st Apr'13

MxM Mondays: What does Goafest have in store?
In the light of the recent controversies, MxMIndia asked industry players what they feel about Goafest, what they are looking forward to, and who they think should win
http://www.mxmindia.com/2013/04/mxm-mondays-what-does-goafest-have-in-store/

#Scamadgate | Anil Thakraney: Let's face the facts
MxMIndia Editor-at-Large Anil Thakraney analyses the issues thrown up by the JWT-Ford scam ad controversy, and puts things in perspective
http://www.mxmindia.com/2013/04/scamadgate-anil-thakraney-lets-face-the-facts/

Shailesh Kapoor: High-decibel launches, low-decibel ratings
Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-high-decibel-launches-low-decibel-ratings/

Mediaah! Breaking! Times stops Media net, controversial practice killed overnight :)
Haridwar, April 1: The Times has decided to drop its controversial Media net practice, Mediaah! learns from a reliable source. It appears the management took this decision after a round of discussion and finally issued this statement after the board issued the diktat
http://www.mxmindia.com/2013/04/mediaah-breaking-times-stops-media-net-controversial-practice-killed-overnight/

IRS Q4 2012: Most publications show degrowth
Seven of top 10 publications, six of top 10 dailies, eight of Top 10 magazines, six of top 10 Hindi dailies, five of top 10 English dailies, six of Top 10 language dailies, seven of top 10 Hindi magazines, nine of Top 10 English magazines and nine of top 10 language magazines registered degrowth in Q4 of 2014 IRS
http://www.mxmindia.com/2013/04/irs-q4-2012-most-publications-show-degrowth/

Vikatan launches premium offering Aval Kitchen
The 128-page special issue is priced at Rs 60 per copy
http://www.mxmindia.com/2013/04/vikatan-launches-premium-offering-aval-kitchen/

Jagran launches coffee table book on temples of Jharkhand
The book, Devalaya, showcases some of the prominent temples of Jharkhand which are held in high religious esteem by local and trans-state devotees
http://www.mxmindia.com/2013/04/jagran-launches-coffee-table-book-on-temples-of-jharkhand/

AdStrat: Cinthol's awesome approach
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-cinthols-awesome-approach/

Reviewing the Reviews: Himmatwala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-himmatwala/

Star Plus now on Sky Go in UK
Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service
http://www.mxmindia.com/2013/04/star-plus-now-on-sky-go-in-uk/

ANCHOR | One Big Idea by Ashwin Padmanabhan: Meeting the diversity of its audience is crucial for radio
http://www.mxmindia.com/2013/04/one-big-idea-by-ashwin-padmanabhan-meeting-the-diversity-of-its-audience-is-crucial-for-radio/

Stories on 17th Dec '12

The MxMIndia Annual 2012: The One Big Idea
It's here: the MxMIndia Annual 2012 where over a hundred industry captains give their gamechanging ideas in the fields of television, print, radio, digital, OOH, creative advertising and PR and Events
http://www.mxmindia.com/2012/12/the-mxmindia-annual-2012-the-one-big-idea/

Recent reforms have boosted country's image: Adi Godrej
CII president and chairman of the Godrej grou Adi Godrej says India’s recent reforms initiatives have changed the perception of the country for the better
http://www.mxmindia.com/2012/12/recent-reforms-have-boosted-countrys-image-adi-godrej/

Vikatan Group focuses on events as growth strategy
The Vikatan group with an array of Tamil publications is now looking towards building an events calendar and launching verticals under its popular titles
http://www.mxmindia.com/2012/12/vikatan-group-focuses-on-events-as-growth-strategy/

Tribal DDB wins Marico's Set Wet
Tribal DDB India will be handling the digital mandate for Marico's Set Wet hair gels
http://www.mxmindia.com/2012/12/tribal-ddb-wins-maricos-set-wet/

Anchor Panasonic awards digital mandate to Ignitee
Ignitee will enable it to develop a comprehensive online presence, positioning Anchor and Panasonic as a young, contemporary brand for electrical accessories
http://www.mxmindia.com/2012/12/anchor-panasonic-awards-digital-mandate-to-ignitee/

Anil Thakraney: Media campaign on gun control
Why don’t TV channels in the US come together and launch a high-decibel, sustained campaign against the open retail of guns in the marketplace? Why not use the power of the media to make this happen?
http://www.mxmindia.com/2012/12/anil-thakraney-media-campaign-on-gun-control/

AdStrat: Chandrika Face Wash is the new beauty tonic
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/12/adstrat-chandrika-face-wash-is-the-new-beauty-tonic/

The Anchor: 5 growth challenges for Events & Experiential Mktng biz
Avik Prabhu lists five growth challenges that the events and experiential marketing industry in India still faces
http://www.mxmindia.com/2012/12/the-anchor-5-growth-challenges-for-events-experiential-mktng-biz/

MindShift launches gaming app for Homeshop18
The gaming application marks another successful digital marketing campaign for Homeshop 18
http://www.mxmindia.com/2012/12/mindshift-launches-gaming-app-for-homeshop18/

AppFest 2012: Exploring the 'Apps' economy
Sanjay Jaju, Secretary Department of Information and Communications, Govt of Andhra Pradesh asked delegates to move beyond BPO culture
http://www.mxmindia.com/2012/12/appfest-2012-exploring-the-apps-economy/

Rajesh Jejurikar quits Zee, to return to M&M
Mr Jejurikar resigned after a stint of just 10 months
http://www.mxmindia.com/2012/12/rajesh-jejurikar-quits-zee-to-return-to-mm/