Stories on 28th Jun '13

Comment: News media must black out netas at Uttarakhand
Take the spotlight away from politicians and they won't disturb rescue & relief operations, writes Anil Thakraney
http://www.mxmindia.com/2013/06/comment-media-must-black-out-netas-at-uttarakhand/

Measurement impasse to end with stakeholders set for a compromise
While broadcasters have been adamant and have aired their grievances in the media, it is learnt that the representatives of the advertisers and media agencies too have adopted a tough stand on the issue.
http://www.mxmindia.com/2013/06/measurement-impasse-to-end-with-stakeholders-set-for-a-compromise/

Lowe Lintas appoints Vikas Mehta as CMO
This is a newly created role and is part of the Lowe Lintas and Partners management team.
http://www.mxmindia.com/2013/06/lowe-lintas-appoints-vikas-mehta-as-cmo/

Shailesh Kapoor: What's Infecting Our TV Industry? Laptops!
Laptops on while crucial meetings are on is a malaise afflicting 80% broadcasters today in varying degrees, rues Shailesh Kapoor
http://www.mxmindia.com/2013/06/shailesh-kapoor-whats-infecting-our-tv-industry-laptops/

Ranjona Banerji: Inexplicable Times
It's one thing to be all things to all people. But it is quite another to lose all sense of coordination and contradict yourself in public, writes Ranjona Banerji
http://www.mxmindia.com/2013/06/ranjona-banerji-inexplicable-times/

SRK returns to push relaunched Emami Fair and Handsome
Emami Ltd has relaunched its fairness cream for men, Fair and Handsome, in a bid to expand further on its market position in the personal care segment, riding on the brand equity of its endorser Shahrukh Khan.
http://www.mxmindia.com/2013/06/srk-returns-to-push-relaunched-emami-fair-and-handsome/

DNA launches Augmented Reality application
English daily DNA has launched an augmented reality application ('DNA It') to further enhance the reader experience. Most of the important stories are supported with multimedia features including video playback, audio transcripts, image galleries, related web articles, etc.
http://www.mxmindia.com/2013/06/dna-launches-augmented-reality-application/

Speaking of Which | Break Time
In which the column goes on holiday for a while.
http://www.mxmindia.com/2013/06/speaking-of-which-break-time/

Rajasthan Royals launches new media asset for enhanced content
Along with Engage Sports Media, the media partnership deal will offer Rajasthan royals fans a compilation of team-based content across all media platforms worldwide.
http://www.mxmindia.com/2013/06/rajasthan-royals-launches-new-media-asset-for-enhanced-content/

World Industrial Design Day being marked tomorrow in Pune
The Pune chapter of Association of Designers of India will hold a seminar on 'Design Flavours' on the occasion of World Industrial Design Day on June 29.
http://www.mxmindia.com/2013/06/world-industrial-design-day-being-marked-tomorrow-in-pune/

Mu Sigma algorithms help companies accelerate Big Data analysis
Mu Sigma's new offering, the first packaged MapReduce algorithms for Hadoop, is helping to accelerate Big Data analysis projects.
http://www.mxmindia.com/2013/06/mu-sigma-algorithms-help-companies-accelerate-big-data-analysis/

Eureka Forbes kicks off  'Sehat Ki Awaaz' campaign for Aquaguard
In an integrated ad campaign unveiling the new positioning of Aquaguard as the 'Healthiest Water on Earth', Sehat Ki Awaaz aims to educate consumers about the nutrition and health aspects of drinking water
http://www.mxmindia.com/2013/06/eureka-forbes-kicks-off-sehat-ki-awaaz-campaign-for-aquaguard/

Stories on 26th Apr'13

Is the S4 an iPhone5 killer?
It's got some really cool features and is a much improved version of the S3, but can the Samsung Galaxy S4 make the iPhone seem ancient?
http://www.mxmindia.com/2013/04/is-the-s4-an-iphone5-killer/

Monica Tata back to Time Warner fold as MD, HBO India
Prior to this role, she was the GM, Entertainment Networks, South Asia for Turner International India where she was responsible for steering and overseeing all network initiatives across Turner's entertainment brand portfolio in South Asia
http://www.mxmindia.com/2013/04/monica-tata-back-to-time-warner-fold-as-md-hbo-india/

Anil Thakraney: Kya Super Cool Jury hain hum!
What I find appalling is that the Super Jury dudes have used a technicality to escape the plagiarism mess. The bigger message, of course, is this: Keep the photocopy machine buzzing
http://www.mxmindia.com/2013/04/anil-thakraney-kya-super-cool-jury-hain-hum/

Shailesh Kapoor: Where Are The 'Niche Channels'?
In the absence of "true ratings", the available ratings of a special content channel are often taken as a sign of under-performance, which in turns leads to a series of endless chipping and chopping of content, packaging and even business plans, writes Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-where-are-the-niche-channels/

Mindshare expands presence, opens Kochi office
Mindshare, the flagship media agency of GroupM, further spread its wings in India with the opening of its branch office in Kochi, Kerala, headed by KT Haridas
http://www.mxmindia.com/2013/04/mindshare-expands-presence-opens-kochi-office/

Speaking of Which | Are You A Mrs Malaprop?
If it sounds like a word you think you read somewhere which sounds like what you want to say... it just may be a Malapropism!
http://www.mxmindia.com/2013/04/speaking-of-which-are-you-a-mrs-malaprop/

DDB Mudra Group bags India Innovation Award for Enterprise Social Networking initiative
DDB Mudra Group has been awarded the first India Innovation Award 2013 under the Enterprise Mobility category
http://www.mxmindia.com/2013/04/ddb-mudra-bags-india-innovation-award-for-enterprise-social-networking/

Aaj Tak upbeat on social media
Hindi news Channel Aaj Tak recently crossed the one-million-mark on Facebook
http://www.mxmindia.com/2013/04/aaj-tak-upbeat-on-social-media/

Dell's Inspiron 'can do Kuchh Bhi'
The 360-degree brand and marketing campaign features themes of 'Personal Achievement' and 'Business Achievement' to connect with consumers & enterprise customers respectively
http://www.mxmindia.com/2013/04/dells-inspiron-can-do-kuchh-bhi/


ANCHOR : One Big Idea by Johnson Napier: Have an idea, seal it!
http://www.mxmindia.com/2013/04/one-big-idea-by-johnson-napier-have-an-idea-seal-it/

ANCHOR : One Big Idea by Shruti Pushkarna: Video needs a perception change

http://www.mxmindia.com/2013/04/one-big-idea-by-shruti-pushkarna-video-needs-a-perception-change/

Stories on 25th Jan '13

Announcing: the MxMIndia Media Power 50 + the MxMIndia Emerging Media Leaders Series
MxMIndia will bring you the first and only Indian Media Power List & series on Emerging  Leaders
http://www.mxmindia.com/?p=40189

Ashok Amritraj makes TV show of docus on social issues
Hollywood producer Ashok Amritraj to produce television shows on social issues in India
http://www.mxmindia.com/?p=40180

Paritosh Joshi: Ratings need reinventing
Faceless, identity-less statistics - or the very centre of all analytical exercises? It's time to give viewers their due
http://www.mxmindia.com/?p=40169

Anil Thakraney: Movies & ads don't create rapists
I strongly believe movies and ads have a very limited role to play in influencing social behavior. Think about this: If movies could affect people, we would have been a nation of a billion noble citizens, as films almost always tell us that good wins over evil
http://www.mxmindia.com/?p=40168

Ranjona Banerji: Country can't be held ransom to career ambitions of anchors
Ranjona Banerji highlights former navy chief Arun Prakash's damning indictment of TV media's role over skirmishes on the LOC.
http://www.mxmindia.com/?p=40205

Speaking of Which | Begging the Question
Vidya Heble entreats readers not to beg. The question, that is
http://www.mxmindia.com/?p=40170

Anchor | One Big Idea by Srikant Sastri: Broadband reach, multilingual content
http://www.mxmindia.com/?p=40167

One Big Idea by Harrish M Bhatia: Mutual cooperation by radio brands to show true potential for advertisers
http://www.mxmindia.com/?p=40166

Draftfcb Ulka appoints Trishay Kotwal as CD
Draftfcb Ulka has announced the appointment of Trishay Kotwal as Creative Director
http://www.mxmindia.com/?p=40179

Headlines Today introduces 'Right to Be Heard'
A new initiative by the English news channel promises people the chance to be heard
http://www.mxmindia.com/?p=40178

Suppandi on your lunchbox soon?
Amar Chitra Katha has announced the Tinkle range of back-to-school and stationery products, and is in talks with business partners, distributors and manufacturers for the Tinkle franchise
http://www.mxmindia.com/?p=40182

Cogito team wins Young Managers competition
A team from Cogito Consulting has won the BMA competition for young managers 2013
http://www.mxmindia.com/?p=40181

Stories on 11th Jan '13

Sweet smell of success for Sunmeet
Come Saturday, she’s going to be the new star of the country. A drop out after Class 12, Mumbai homemaker Sunmeet Sawhney is the new KBC Rs 5 crore jackpot winner
http://www.mxmindia.com/2013/01/sweet-smell-of-success-for-sunmeet/

April 4-6: Goafest 2013 dates announced
Scheduled to be held at the Zuri White Sands in Goa, the theme for the 8th edition of Goafest is 'Just what you unexpected'
http://www.mxmindia.com/2013/01/april-4-6-goafest-2013-dates-announced/

Shailesh Kapoor: The Science Of Failure Management
When it comes to failures, the general tendency is to move on. A key aspect of failure analysis is ascertaining a "cost of failure", writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-the-science-of-failure-management/

Ranjona Banerji: Dear TV news, please don't send us to war
Ranjona Banerji holds her head in anguish at the lack of perspective in TV, all over again!
http://www.mxmindia.com/2013/01/ranjona-banerji-dear-tv-news-please-don%e2%80%99t-send-us-to-war/

Anil Thakraney: Rage on, Arnab!
In this depressing scenario, all the fury in the media is indeed required. The viewing public feels a little vindicated. And the army jawans might feel their own anger getting vented
http://www.mxmindia.com/2013/01/anil-thakraney-rage-on-arnab/

Front Page 2012: Narendra Modi Is 'Newsmaker of The Year'
Narendra Modi Is 'Newsmaker of The Year' followed by Sachin Tendulkar in the Ormax Media yearender: Front Page 2012: A Media & Entertainment Review
http://www.mxmindia.com/2013/01/front-page-2012-narendra-modi-is-newsmaker-of-the-year/

Speaking of Which | The Last Resort
It is not always enough to get facts, spelling and grammar right. You also have to remember the sub-text of what you are saying, writes Vidya Heble
http://www.mxmindia.com/2013/01/speaking-of-which-the-last-resort/

MTunesHD to scale up content library
Music channel MTunesHD is set to scale up its content library this year in an attempt to offer differentiated programming
http://www.mxmindia.com/2013/01/mtuneshd-to-scale-up-content-library/

Fifth Ring's Singapore debut to drive agency's APAC growth
Fifth Ring acquires Singapore digital and PR start-up Like Minds Consulting; Himanshu Verma is APAC MD
http://www.mxmindia.com/2013/01/fifth-rings-singapore-debut-to-drive-agencys-apac-growth/

ANCHOR | ONE BIG IDEA by Rahul Kansal Multi-dimensional appeal a must for print
Newspapers should be able to engage readers in a variety of ways and should stimulate all the senses of their consumers.
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-rahul-kansal-multi-dimensional-appeal-a-must-for-print/

ANCHOR | ONE BIG IDEA by Raj Nayak A Sunset Date to regulate ad inventory?

Rather than big idea, I would want to term them as big challenges.

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-raj-nayak-a-sunset-date-to-regulate-ad-inventory/

Stories on 23rd Nov '12

PR folk get set for PRAXIS 2012-11-23
As many as 255 delegates and 35 speakers are set to assemble in Pondicherry for PRAXIS 2012, an independent PR conference. MxMIndia is partnering the event
http://www.mxmindia.com/2012/11/pr-folk-get-set-for-praxis-2012-11-23/

India Inc opts for sports as preferred marketing
Sports emerged as the most preferred marketing tool, over celebrities, events and product placements in movies, music or art, according to a study conducted by SportzConsult, India's premier sports management company
http://www.mxmindia.com/2012/11/india-inc-opts-for-sports-as-preferred-marketing/

Paritosh Joshi: ASCI is not an Elephant though it might be a herring... a red one
Anant Rangaswami's book took on - inter alia - the ASCI. Paritosh Joshi has a reply
http://www.mxmindia.com/2012/11/paritosh-joshi-asci-is-not-an-elephant-though-it-might-be-a-herring-a-red-one/

Jaldi 5 with Sunil Punjabi: Action, drama, entertainment
AXN India is gearing up for full-on thrills spanning the entertainment spectrum. The star of the broadened content lineup is The Apprentice Asia. MxM India spoke to AXN's Sunil Punjabi on the whys and hows
http://www.mxmindia.com/2012/11/jaldi-5-with-sunil-punjabi-action-drama-entertainment/

IAMAI announces 3rd annual India Digital Awards
The Internet & Mobile Association of India will hold its third annual India Digital Awards for the internet and mobile value added service industry on January 17, 2013 at New Delhi
http://www.mxmindia.com/2012/11/iamai-announces-3rd-annual-india-digital-awards/

Speaking of Which | Shall We Disappear You?
Verbs have their places in black and white, not including grey areas. Vidya Heble counts the shades
http://www.mxmindia.com/2012/11/speaking-of-which-shall-we-disappear-you/

Azim Premji wins Forbes India's inaugural philanthropy award
Ten outstanding people were honoured for their contribution towards the good of society
http://www.mxmindia.com/2012/11/azim-premji-wins-forbes-indias-inaugural-philanthropy-award/

The Anchor: Lloyd Mathias on 5 reasons why corporates should not ignore the IPL
Lloyd Mathias lists 5 reasons why corporates should not ignore the IPL
http://www.mxmindia.com/2012/11/the-anchor-lloyd-mathias-on-5-reasons-why-corporates-should-not-ignore-the-ipl/

Anil Thakraney: Shucks! We lost the action on Kasab. :(
We missed out on all the death tamasha that would have been played out inside the newsrooms and outside the Yerawada jail, amongst other places. Not to speak of all the entertainment that happens when wild speculation goes full-on
http://www.mxmindia.com/2012/11/anil-thakraney-shucks-we-lost-the-action-on-kasab/

Ranjona Banerji: Why we can get gussa with Ram Gopal Verma!
Ram Gopal Verma's foreplay and orgasm theory for Kasab's hanging gets flak, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-why-we-can-get-gussa-with-ram-gopal-verma/

Stories on 17th Oct '12

Sigh! What makes Gangnam Style and Kolaveri Di such a rage?
Why do some videos catch on virally and spread like wildfire, while others fail to ignite after an initial spark?
http://www.mxmindia.com/?p=33789

Jaldi 5 with Jaideep Shergill: Good PR is good storytelling
Acquired five years ago, Hanmer & Partners is today MSL India, a fully owned Publicis Groupe company and part of leading international public relations major, the MSL Group. Jaideep Shergill, CEO, MSL India spoke to MxMIndia on the new identity
http://www.mxmindia.com/?p=33784

Young Track | 5 key things to consider when marketing to youth
When looking at a young audience, marketers can afford to make no assumptions. Samyak Chakrabarty explains why
http://www.mxmindia.com/?p=33788

Mogae Digital launches Mobiya Trader
Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform
http://www.mxmindia.com/?p=33787

Rakesh Sethi adds spice to Reliance Broadcast Network
Reliance Broadcast Network Limited (RBNL) has announced the appointment of well-known chef Rakesh Sethi as the Network Culinary Head, with the colloquial title of Big Chef
http://www.mxmindia.com/?p=33785

No TAM numbers for 9 weeks to ease digitization
The three industry bodies - the Indian Broadcasting Federation (IBF), the Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) ask TAM to defer release of ratings data for nine weeks
http://www.mxmindia.com/?p=33836

Bye Bye Hanmer, it's now MSL India
MSL Group, Publicis Groupe’s flagship strategic communications and engagement company, has announced the rebranding of Hanmer MSL to MSL India
http://www.mxmindia.com/?p=33786

The Anchor: 5 tips from Vidya Heble on how to make writing copy-editor-friendly, if there is such a thing
Besides grammar and spelling, here are some other etiquette tips for writers
http://www.mxmindia.com/?p=33782

Anil Thakraney: Mr Khurshid, you screwed up!
Salman Khurshid conducted himself so shabbily that as a viewer, one was left wondering if one had erroneously switched into the Bigg Boss mad house
http://www.mxmindia.com/?p=33783

Ranjona Banerji: Lack of depth on telly
Ranjona Banerji reviews the fare on primetime news television and the morning papers and wherever else there’s news
http://www.mxmindia.com/?p=33840

Signposts... October 17
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/?p=33790

Stories on 12th Oct '12

The A-Z of DIGITIZATION
Just 19 days to go, and confused about the jargon in the air? Presenting asSpecial MxMIndia guide to dejargonize digitization
http://www.mxmindia.com/2012/10/the-a-z-of-digitization/

Does social media boost ROIs for e-commerce sites?
Brands are logging onto social media in a big way, interacting with and updating their consumers about new products or other initiatives, and e-commerce sites are not far behind. Does it help the bottomline?
http://www.mxmindia.com/2012/10/does-social-media-boost-rois-for-e-commerce-sites/


Manav Dhanda appointed as Network Programming Head for Big FM
This is Mr Dhanda's second stint with the Reliance Broadcast Network Ltd
http://www.mxmindia.com/2012/10/manav-dhanda-appointed-as-network-programming-head-for-big-fm/


Ogilvy APAC transforms creativity in healthcare comm
Ogilvy has announced that Pete Smith has been appointed Regional Innovations & Creative Director, Asia Pacific for the agency's specialised healthcare division
http://www.mxmindia.com/2012/10/ogilvy-apac-transforms-creativity-in-healthcare-comm/


Jaldi 5 with Nishit Tipnis: Elavia innovation delivered
Mr Tipnis on how he belives the Nissan Elavia innovation has delivered
http://www.mxmindia.com/2012/10/jaldi-5-with-nishit-tipnis-elavia-innovation-delivered/


My FIRST JOB... By Josy Paul
Continuing our 'My First....' series veteran adperson and Chairman and National Creative Director, BBDO India, Josy Paul on how he lost his first job in two months
http://www.mxmindia.com/2012/10/my-first-job-by-josy-paul/


Speaking of Which - The Woulds Are Not Lovely
Perhaps afraid of committing themselves with a "will", or wanting to sound polite and ineffable, more and more people are using "would" in the wrong place. Vidya Heble tries to restore order
http://www.mxmindia.com/2012/10/speaking-of-which-the-woulds-are-not-lovely/


Dainik Bhaskar honours women of the year
Dainik Bhaskar Women of the Year Awards 2012 is an initiative to recognise woman power in India. The award in its 3rd year encourages women to build their own identity
http://www.mxmindia.com/2012/10/dainik-bhaskar-honours-women-of-the-year/


It's Dish'tization as basic tier is free for Dish subscribers
As the sunset date for digitization nears, Dish TV has announced its basic channel tier free of cost in the four metros
http://www.mxmindia.com/2012/10/its-dishtization-as-basic-tier-is-free-for-dish-subscribers/


Deepti Jalota joins Mogae Media from Microsoft
Deepti Jalota has joined Mogae Media as Vice President - sales. She will be based at the Mogae HQ in Gurgaon
http://www.mxmindia.com/2012/10/deepti-jalota-joins-mogae-media-from-microsoft/


The Anchor: 10 News TV faces one would like to see in the Bigg Boss house (and why)
We are sure it won’t ever happen, but hypothetically, if it did, these are the 10 faces A N Chorrea writes he would like to see in the house
http://www.mxmindia.com/2012/10/the-anchor-10-news-tv-faces-one-would-like-to-see-in-the-bigg-boss-house-and-why/


Debrief: Cinthol: Not awesome, it's tiresome
People being made to frolic in water to cue freshness has been done to death ever since Ms Karen Lunel went under a waterfall for Liril centuries ago. So there's literally no freshness out here
http://www.mxmindia.com/2012/10/debrief-cinthol-not-awesome-its-tiresome/


Ranjona Banerji: Don't take readers for granted
Ranjona Banerji isn't too amused that Virat Kohli is the latest victim of the media's "amplify and then crucify" policy
http://www.mxmindia.com/2012/10/ranjona-banerji-dont-take-readers-for-granted/


Signposts... October 12
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-12/